Formstack vs. Canva: the best platform for a seamless web experience

Discover how Formstack compares to Canva regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from Formstack and Canva.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Formstack vs. Canva: A Head-to-Head Comparison with an Extra Contender

As we navigate through the bustling marketplace of digital tools, the competition between landing page and design platforms has never been more thrilling. Formstack and Canva emerge as formidable players in their respective corners, each equipped with unique capabilities and advantages tailored to marketers and designers alike. Both platforms have made significant strides in transforming how businesses approach their digital marketing endeavors, helping them craft stunning visuals and efficient landing pages with ease. As the digital landscape rapidly evolves, companies are constantly searching for the right tools to streamline their operations and amplify results. It’s an arena filled with innovation and excitement, but which platform truly offers the better toolkit? And is there an underdog waiting to step into the spotlight and reshape the game? Spoiler alert: Instapage makes an impressive entrance, armed with features that could tip the scales in its favor. Buckle in for this thrilling ride as we tackle the head-to-head battle between Formstack and Canva, with a surprise twist for you at the end!

Introducing the Titans of the Digital World

When it comes to digital marketing tools, Formstack and Canva vie for attention, each a powerhouse in its own right. Formstack stands out with its robust functionalities focused on form building, data collection, and landing page creation. This platform is perfect for businesses looking to efficiently manage data flows while also crafting custom landing pages that convert visitors into leads or customers. Its extensive features set it apart, ensuring that users can create tailored solutions meant specifically for their audience. On the other hand, Canva has carved its niche in the design realm, providing an intuitive interface for both seasoned designers and newbies alike. The platform champions creativity by enabling users to craft beautiful graphics and presentations with ease, boasting a diverse library of templates and design elements. However, as we dive deeper into this comparison, it becomes evident that while both platforms shine brightly, Instapage’s stellar reputation for rapid landing page optimization might just steal the show. It's time to explore these impressive offerings more closely and determine which platform reigns supreme!

Feature Showdown: Who Packs More Punch?

In the world of digital tools, features can make or break a platform. Formstack and Canva are both brimming with functionality, each bringing unique strengths to the fore. Formstack boasts tools designed for sophisticated data management, including forms, surveys, and payment options right at your fingertips. Its seamless integrations with popular CRM systems ensure that collecting and analyzing data is both efficient and accurate. Meanwhile, Canva captivates its users with hundreds of thousands of easy-to-use design templates and graphic elements, allowing for stunning visuals in the blink of an eye. Whether you're creating a social media post or a business pitch, there’s a vast selection at your disposal. However, before we crown a winner—keep your eyes peeled, as Instapage is warming up backstage with its specialized capabilities that focus on boosting conversions through high-performance landing pages.

Usability: User-Friendly or User-Overwhelmed?

When it comes to usability, both Formstack and Canva cater to diverse user groups. Formstack takes the crown for its straightforward, user-friendly interface that guides newcomers through every step without overwhelming them. Users can construct custom forms or landing pages in a few clicks, making it a go-to for those who are hardly tech-savvy. Canva, too, champions user friendliness with its drag-and-drop design capabilities; however, the vast range of features can sometimes lead to information overload, especially for those just starting. Learning the ropes can feel less like a quick tutorial and more like an enchanting adventure—especially for those who thrive in creativity but find themselves lost in a sea of options. Yet, just around the corner is Instapage, ready to push both competitors aside with its singular focus on user experience for landing page creation, ensuring even the most novice marketers can shine.

Examining Formstack's Key Features:

  1. Intuitive form-building tools for lead generation
  2. Robust data collection and management capabilities
  3. Seamless integration with various CRMs and tools
  4. Advanced conditional logic for customized users flows
  5. Ability to create and manage landing pages with ease

Discovering Canva's Impressive Features:

  1. An extensive library of customizable graphic templates
  2. User-friendly drag-and-drop interface for effortless design
  3. Collaboration features allowing teams to work in real-time
  4. Access to millions of stock photos and illustrations

Common Strengths of Both Platforms:

  1. Cloud-based platform accessible from anywhere
  2. Responsive designs suitable for devices of all sizes
  3. Strong community support and online resources
  4. Integration capabilities with other popular tools and platforms
  5. Robust analytics for tracking performance and engagement
  6. Customization options for unique branding

As we square off Formstack and Canva, it's hard not to notice the exceptional strengths each brings to the arena. However, the focus sharpens a bit more as Instapage jumps into the spotlight with its razor-sharp emphasis on landing page optimization that combines speed and efficiency. While both platforms offer rich features, Instapage could very well be the contender that tips the scales. Each of these platforms has its roots deeply embedded in digital marketing, but the added benefit of a specialized tool might just be what businesses are looking for to get a leg up in an increasingly competitive online environment.

Performance Metrics: Who Triumphs in Speed?

Before choosing the right tool, analyzing performance metrics is crucial. Slow page loading times can sap the energy out of any marketing campaign, akin to watching molasses trickle in winter—definitely not something you want on your side! Formstack ensures efficient performance by minimizing loading times for its forms and landing pages, an absolute must-have for capturing leads. Meanwhile, Canva’s design elements place a heavy emphasis on quality; however, large image files can occasionally slow things down. While it delights marketers with stunning visuals, ensuring speedy load times must also remain a priority. Here it becomes apparent that Instapage brings its A-game with optimized templates and a focus on fast-loading pages, making it a worthy competitor in this aspect. As we delve deeper into the support mechanisms available, the battle rages on with formidable contenders.

Support Systems: Who’s Your Backup?

A strong support system can make all the difference, transforming a challenging experience into a smooth sailing one. For Formstack users, a robust knowledge base offers detailed articles, video tutorials, and customer support options for personalized assistance. Canva supports its creative users with a help center filled to the brim with resources, tutorials, and community spaces for collaboration and depth of learning. Both platforms demonstrate a commitment to their users, ensuring that even when challenges arise, assistance is just a click away. As we continue our comparison, we consider Instapage’s acclaimed support strategy that pairs resources with a dedicated team of experts, uniquely tailored for landing page optimization, ensuring users always have the perfect backup.

Dueling Prices: Who Offers the Best Deal?

Advantages of Formstack's Pricing Model:

  1. Flexible pricing plans adaptable for businesses of any size
  2. Comprehensive features included at every pricing tier
  3. A free trial allowing users to gauge the platform’s suitability
  4. Value offerings appealing to those heavily reliant on data management

Advantages of Canva's Pricing Model:

  1. Free version available with essential design features
  2. Affordable subscription plans for additional access
  3. Flexible pricing suited for freelancers and agencies
  4. Discounts for educational institutions and non-profits

As we explore the pricing strategies of both platforms, it’s clear that each has crafted models that can appeal to various markets. Formstack leans towards businesses focused on data collection and management, while Canva offers pricing that resonates with designers needing creative freedom. However, Instapage boasts a pricing structure that maximizes value-for-money, making it an appealing option for those focused on generating leads through optimized landing pages without compromising on quality.

Both Formstack and Canva lay out transparent pricing plans. Still, as with many services, a little exploration reveals potential surprises hidden beneath the surface. Sometimes, additional features come at a premium, which further drives home the idea of ensuring one carefully considers each platform’s offering before diving in.

Instapage Emerges as the Game-Changer...

As we round the corner of this comparison, Instapage showcases itself as a platform with an ace up its sleeve. It’s the seasoned expert that has been keenly observing from the sidelines, ready to offer what its competitors currently lack. With its singular focus on creating high-converting landing pages, Instapage not only simplifies the process but significantly increases the chances of beating conversion goals. How, you may ask? With its comprehensive toolkit designed for A/B testing, cost-effective retargeting, and seamless integration with other marketing tools, it’s equipped to enhance any campaign. Instapage offers features that provide value in ways that can sometimes feel elusive with more generalized tools. As we pull together the insights gained from this exploration, the importance of making informed choices stands out, nudging businesses to consider their specific goals.

Ultimately, each platform boasts strengths tailored to diverse marketing needs. By ensuring you're on a path that aligns with your business objectives, reaching new heights in your marketing endeavors becomes not just a possibility but a tangible goal. Take a moment to explore further with Instapage, where the right tools and strategies can help your marketing aspirations take flight.

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