How Ninja Forms vs. Launchrock vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and Launchrock to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. Launchrock – The Ultimate Showdown
Selecting the right landing page builder is like choosing the perfect sidekick for your marketing adventures. Just like a superhero team, these platforms are designed to enhance your online presence and help you achieve your goals. In this article, we will introduce you to three prominent contenders in the arena: Instapage, Ninja Forms, and Launchrock. Each of these platforms comes with its own unique capabilities and strengths, making the decision process all the more exciting. By the end of this comparison, you will gain insight into which tool best fits your marketing strategy and helps in growing conversions and reducing costs effectively. So, grab your digital cape, and let’s dive into the world of landing page builders!
Meet the Contenders in the Arena
In this corner, we have Instapage, known for empowering marketers with customizable landing pages that drive conversion and deliver amazing user experiences. It focuses on relevant landing page experiences that foster brand trust and customer loyalty. In the opposite corner is Ninja Forms, a formidable player in the form-building space, known for its intuitive drag-and-drop interface, allowing users to create custom forms and capture leads seamlessly. Rounding out the trio is Launchrock, a platform that specializes in building simple yet effective landing pages, primarily aimed at startups looking to generate buzz before their product launch. All three platforms cater to different needs and offer varied functionalities, making them friendly rivals in the digital marketing landscape. As we proceed, let’s uncover the features that set them apart, focusing on what marketers truly desire.
Round One - Feature Comparison Showdown
Template Variety and User-Friendliness: A Battle of Creativity
When it comes to template variety, Instapage offers an extensive library of professionally designed templates that can suit any campaign. Its user-friendly editor makes it simple for marketers to customize landing pages and ensures a seamless experience. On the other hand, Ninja Forms provides a range of form templates that can be easily integrated into various contexts, but its focus is more on forms than a polished landing page experience. Launchrock, while limited in templates, provides simple designs that can be effective for quick promotions, which is key for startups in pre-launch phases. For usability, Instapage shines with its intuitive drag-and-drop feature, allowing for rapid development. Overall, while all platforms have their strengths, Instapage stands out due to its focus on facilitating marketing success with a wider variety of landing page templates.
Instapage: Your Ally in Customization and Conversion Rates
Instapage goes beyond just providing templates; it is a full-fledged partner in your marketing strategy. With tools designed specifically for conversion rate optimization, marketers can easily A/B test different landing pages to find what works best for their audience. Additionally, it integrates seamlessly with various marketing tools and CRM systems, deepening its versatility. Users benefit from its dynamic text replacement feature, ensuring that landing pages match the search queries of potential customers, which significantly improves relevance and boosts conversions. Ultimately, Instapage empowers marketers to not just create aesthetically pleasing pages but also optimize them to achieve maximum impact on their campaigns.
Round Two - Speed and Performance: The Race for Excellence
Engaging with your audience requires speed; slow-loading pages are akin to waiting in line at your favorite cafe – frustrating and often leads to lost customers. In the digital landscape, a fast-loading landing page ensures users remain engaged, thus increasing the chances of conversion. The competition heats up as we analyze how each of our contenders fared in terms of performance.
Instapage’s Performance Superiority:
- Optimized for fast loading times, ensuring visitors remain engaged.
- Provides reliable uptime, freeing users from worries about accessibility.
- Utilizes advanced caching techniques to enhance speed.
- Delivers high-quality images and elements without compromising load times
Ninja Forms' Speed Benefits:
- Loads swiftly due to lightweight design.
- Optimized for quick drop-in template integrations.
- Provides an efficient backend that ensures forms load rapidly.
Launchrock's Speed Features:
- Designed for quick setup, lowering initial load times.
- Responsive design that adjusts speed across devices.
- Utilizes simple elements that minimize load time.
In conclusion, while all three platforms excel in various aspects of speed and performance, Instapage emerges as the champion, enabling marketers to provide fast and engaging experiences that enhance conversion potential.
Round Three - Navigating Usability and Learning Curves
Diving into usability, each platform welcomes users with open arms and guides both novices and veterans towards success. Instapage stands out with its user-friendly interface and extensive onboarding materials, making it easy for marketers to create stunning landing pages quickly. Ninja Forms, meanwhile, offers an intuitive dashboard that is accessible for all skill levels, ensuring form creation is a breeze. Launchrock’s straightforward approach allows startups to get up and running in no time, but it may lack the depth found in Instapage. When it comes to learning curves, Instapage supports users through various tutorials and a comprehensive knowledge base, empowering them to master the platform and unleash their creativity.
Round Four - Customer Support: The Unsung Heroes
Customer support plays a crucial role in any platform’s success, and each provider offers its unique approach. Instapage boasts a dedicated customer support team available via chat and email, providing Immediate assistance when needed. Additionally, their resource library is brimming with helpful articles and tutorials. Ninja Forms also ensures support via chat and a vibrant community forum where users can find answers and share insights. Launchrock's support structure is good but primarily focuses on email support, so users looking for immediate assistance may find it a bit limited. All platforms aim to be dependable allies in the face of challenges, fostering positive experiences for users needing guidance.
Round Five - Pricing Structures: Finding the Best Fit for Your Budget
Understanding the pricing structures of these platforms is essential to make an informed decision. Instapage gears its pricing towards scalability and provides a comprehensive suite of tools to enhance ROI. Ninja Forms offers a free plugin for basic forms, with premium extensions available for those looking to expand features. Launchrock operates with a relatively straightforward pricing plan designed for startups, making it an attractive choice for those with limited budgets. Ultimately, the right fit will depend on individual goals and financial considerations, so it’s essential to carefully assess what each platform provides for its price.
As we wrap up our exploration of Instapage, Ninja Forms, and Launchrock, remember that the ideal choice hinges on your specific aspirations and requirements. Each platform has its strengths, but for those seeking in-depth features, optimization, and a commitment to delivering relevant landing page experiences that enhance brand trust and customer loyalty, Instapage truly comes out on top. Try Instapage’s free trial, and see firsthand how it can transform your marketing strategy and lead to substantial conversion growth.