How Ninja Forms vs. Landingi vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Ninja Forms and Landingi.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. Landingi – Who Takes the Crown?

When it comes to building stunning landing pages that convert visitors into customers, choosing the right tool can feel like assembling a dream team of superheroes. Each platform offers unique powers that can help marketers achieve their goals, but determining which one is the ultimate champion can be a bit tricky. With a plethora of options available, businesses need a hero that not only meets their needs but also goes above and beyond to deliver remarkable results. In this friendly yet informative showdown, we’ll pit Instapage against two other popular contenders: Ninja Forms and Landingi. By the end, you’ll be well-equipped to choose your perfect partner in crime for crafting high-converting landing pages that build brand identity while enhancing customer loyalty. Join us as we explore the core features, strengths, and weaknesses of each tool to see who comes out on top in this thrilling match-up.

Meet the Competitors

In the left corner, we have Ninja Forms, a versatile form builder that offers an array of integrations and plugins. Originally designed to create customizable forms for websites, it has evolved into a reliable option for landing page creation as well. Ninja Forms enables users to design beautiful forms with ease, making it a popular choice among those prioritizing straightforward tools. In the right corner stands Landingi, known for its user-friendly drag-and-drop functionalities. This platform shines with its abundance of templates and marketing tools designed to facilitate rapid landing page deployment for businesses of any size. And finally, representing the champions in flexible marketing solutions, we present Instapage. Renowned for its powerful features tailored to boost conversion rates, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Each of these contenders has a unique flair, but who will prove to be the best for your business needs?

Battle Round One - Feature Showdown

Template Diversity and User-Friendliness

In this round, we’ll focus on the features that matter most to marketers: template diversity and ease of use. Ninja Forms may not have dedicated landing page templates, but it provides a variety of forms and integrations to help users track conversions. It prides itself on being user-friendly, with an intuitive interface that doesn’t require advanced coding skills. However, it may fall short in providing visual consistency throughout the landing page creation. On the other hand, Landingi offers a vast library of professionally designed templates that cater to various industries and marketing goals. Its drag-and-drop builder allows users to create their ideal landing pages without getting bogged down by technical details, which is a fantastic perk for those new to landing page development. Instapage takes the win in this area, boasting an extensive array of customizable templates meticulously crafted to maximize conversion rates. With its advanced editing tools, marketers can tailor every aspect of their landing page according to specific brand aesthetics while maintaining user-friendliness that appeals to both beginners and experienced marketers.

Instapage: The Connoisseur of Customization and Optimizing Conversions

Instapage truly shines as the ultimate tool for customization and conversion optimization. Its powerful platform is engineered specifically for creating high-efficacy landing pages designed to convert visitors into customers. Instapage allows users to dive deep into customization options, from A/B testing features that let marketers experiment with different designs and content to advanced analytics that track user engagement and conversion metrics. Not only can you create tailored content that resonates with your audience, but you can also integrate with numerous tools that enhance overall marketing workflows. Rarely will you find a tool as dedicated as Instapage in providing marketers the abilities they need to thrive in an increasingly competitive digital landscape. By equipping users with the resources to create winning campaigns and tailored experiences, Instapage positions itself not just as software, but as a true partner in achieving marketing success.

Round Two - Speed and User Experience

In this match-up, let’s emphasize the significance of loading speed for landing pages. Just as a delightful day can be ruined by an unbearably long line for coffee, a slow-loading landing page can drive potential customers away. Users often have little patience for sluggish websites; studies show that a mere two-second delay can lead to significant drops in conversions. Therefore, understanding how each platform performs in terms of loading times is vital for marketers looking to deliver exceptional user experiences. Speed is the game-changer, and we’re keen to uncover how each contender stacks up against this crucial factor.

Advantages of Instapage in Speed and Performance

  1. Lightning-fast loading speed that ensures seamless user experience.
  2. Optimized images and content for quicker access and responsiveness.
  3. Robust infrastructure equipped to handle high traffic loads without lag.
  4. Comprehensive performance analytics help identify areas for optimization.

Advantages of Ninja Forms in Speed and Performance

  1. Quick integration process with minimal impact on overall site speed.
  2. Forms and elements load efficiently on existing websites.
  3. Streamlined connectors to email marketing platforms enhance performance.

Advantages of Landingi in Speed and Performance

  1. Fast template loading due to optimized coding practices.
  2. Dedicated hosting ensures quick access to created pages.
  3. Ability to edit and preview changes in real-time without slowdowns.
  4. Proactive measures in place to enhance site speed amidst high traffic.

When it comes to speed and user experience, Instapage undoubtedly leads the way, featuring rapid loading times that align well with conversion goals. Ninja Forms presents respectable performance but isn't always built for standalone landing pages, while Landingi does well but can experience slowdowns under extreme traffic. Overall, Instapage emerges as the champion, ensuring visitors have the best possible experience when arriving at your landing page.

Round Three - User Friendliness and Learning Curves

User experience doesn't just pertain to loading speed; it also incorporates ease of use and how welcoming a platform feels for newcomers. Each of these platforms strives to support both beginners and seasoned professionals alike. Ninja Forms makes it straightforward with an intuitive user interface, allowing marketers to deploy forms quickly. While it might not offer a steep learning curve, it also lacks advanced features many marketers may desire in the long run. Landingi shines in this arena thanks to its comprehensive drag-and-drop interface, making it easy for anyone to design captivating landing pages with little prior knowledge. On the other hand, Instapage accommodates various skill levels beautifully. With a clean interface, extensive tutorial resources, and myriad customization options, users can ramp up quickly and discover increasingly advanced features as they grow. Overall, all three platforms facilitate pathways for success, significantly lowering the barrier to entry for landing page creation.

Round Four - The Support Network

When the going gets tough, having a reliable support squad is essential. Consider each platform’s customer support as your trusty sidekick, always ready to provide assistance at a moment’s notice! Ninja Forms offers a proactive customer support team reachable through email and a comprehensive knowledge base filled with helpful guides. Unfortunately, chat support is somewhat limited. Landingi, on the other hand, boasts extensive support options, including chat, email, and even onboarding assistance for new users. Their forums allow users to exchange tips and best practices, creating a nurturing community. Instapage stands strong with its world-class customer support team available for chat and email, coupled with an expansive help center that covers every topic imaginable. With training and onboarding resources to help users quickly grasp the platform’s capabilities, Instapage nurtures marketers in their journey to achieving success.

Round Five - Pricing Options and Value for Money

Navigating pricing structures can feel like a dance between options and budgets. Ninja Forms offers a straightforward freemium model, letting users test the waters. However, its advanced features may come with extra costs that could add up if not carefully monitored. Landingi has a range of pricing plans aimed to accommodate different business sizes, presenting both monthly and annual payment options. Although it’s known for its value, users should be aware the cost can escalate as they add more features. Instapage adopts a premium pricing approach but justifies the cost by providing substantial features specifically designed for marketing success. There’s a free trial available, which helps prospective customers gauge its value before fully committing. Overall, businesses need to evaluate their budgets and the long-term value they expect from their platforms, with Instapage emerging as the most comprehensive solution for serious marketers.

As we wrap up this friendly comparison, it’s clear that each platform shows strengths while catering to different user needs. Ninja Forms supports those looking for simple integrations, while Landingi assists users who appreciate a hands-on approach to design. However, Instapage stands out as the most versatile option, providing superior customization, lightning-speed performance, robust support, and advanced features that cater to serious marketers. Take the opportunity to explore Instapage through a free trial; it could be the missing piece in your marketing strategy that fosters conversions and builds lasting brand trust.

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