How Ninja Forms vs. Landingi vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and Landingi to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. Landingi – Who Takes the Crown?
When it comes to building stunning landing pages that convert visitors into customers, choosing the right tool can feel like assembling a dream team of superheroes. Each platform offers unique powers that can help marketers achieve their goals, but determining which one is the ultimate champion can be a bit tricky. With a plethora of options available, businesses need a hero that not only meets their needs but also goes above and beyond to deliver remarkable results. In this friendly yet informative showdown, we’ll pit Instapage against two other popular contenders: Ninja Forms and Landingi. By the end, you’ll be well-equipped to choose your perfect partner in crime for crafting high-converting landing pages that build brand identity while enhancing customer loyalty. Join us as we explore the core features, strengths, and weaknesses of each tool to see who comes out on top in this thrilling match-up.
Meet the Competitors
In the left corner, we have Ninja Forms, a versatile form builder that offers an array of integrations and plugins. Originally designed to create customizable forms for websites, it has evolved into a reliable option for landing page creation as well. Ninja Forms enables users to design beautiful forms with ease, making it a popular choice among those prioritizing straightforward tools. In the right corner stands Landingi, known for its user-friendly drag-and-drop functionalities. This platform shines with its abundance of templates and marketing tools designed to facilitate rapid landing page deployment for businesses of any size. And finally, representing the champions in flexible marketing solutions, we present Instapage. Renowned for its powerful features tailored to boost conversion rates, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Each of these contenders has a unique flair, but who will prove to be the best for your business needs?
Battle Round One - Feature Showdown
Template Diversity and User-Friendliness
In this round, we’ll focus on the features that matter most to marketers: template diversity and ease of use. Ninja Forms may not have dedicated landing page templates, but it provides a variety of forms and integrations to help users track conversions. It prides itself on being user-friendly, with an intuitive interface that doesn’t require advanced coding skills. However, it may fall short in providing visual consistency throughout the landing page creation. On the other hand, Landingi offers a vast library of professionally designed templates that cater to various industries and marketing goals. Its drag-and-drop builder allows users to create their ideal landing pages without getting bogged down by technical details, which is a fantastic perk for those new to landing page development. Instapage takes the win in this area, boasting an extensive array of customizable templates meticulously crafted to maximize conversion rates. With its advanced editing tools, marketers can tailor every aspect of their landing page according to specific brand aesthetics while maintaining user-friendliness that appeals to both beginners and experienced marketers.
Instapage: The Connoisseur of Customization and Optimizing Conversions
Instapage truly shines as the ultimate tool for customization and conversion optimization. Its powerful platform is engineered specifically for creating high-efficacy landing pages designed to convert visitors into customers. Instapage allows users to dive deep into customization options, from A/B testing features that let marketers experiment with different designs and content to advanced analytics that track user engagement and conversion metrics. Not only can you create tailored content that resonates with your audience, but you can also integrate with numerous tools that enhance overall marketing workflows. Rarely will you find a tool as dedicated as Instapage in providing marketers the abilities they need to thrive in an increasingly competitive digital landscape. By equipping users with the resources to create winning campaigns and tailored experiences, Instapage positions itself not just as software, but as a true partner in achieving marketing success.
Round Two - Speed and User Experience
In this match-up, let’s emphasize the significance of loading speed for landing pages. Just as a delightful day can be ruined by an unbearably long line for coffee, a slow-loading landing page can drive potential customers away. Users often have little patience for sluggish websites; studies show that a mere two-second delay can lead to significant drops in conversions. Therefore, understanding how each platform performs in terms of loading times is vital for marketers looking to deliver exceptional user experiences. Speed is the game-changer, and we’re keen to uncover how each contender stacks up against this crucial factor.
Advantages of Instapage in Speed and Performance
- Lightning-fast loading speed that ensures seamless user experience.
- Optimized images and content for quicker access and responsiveness.
- Robust infrastructure equipped to handle high traffic loads without lag.
- Comprehensive performance analytics help identify areas for optimization.
Advantages of Ninja Forms in Speed and Performance
- Quick integration process with minimal impact on overall site speed.
- Forms and elements load efficiently on existing websites.
- Streamlined connectors to email marketing platforms enhance performance.
Advantages of Landingi in Speed and Performance
- Fast template loading due to optimized coding practices.
- Dedicated hosting ensures quick access to created pages.
- Ability to edit and preview changes in real-time without slowdowns.
- Proactive measures in place to enhance site speed amidst high traffic.
When it comes to speed and user experience, Instapage undoubtedly leads the way, featuring rapid loading times that align well with conversion goals. Ninja Forms presents respectable performance but isn't always built for standalone landing pages, while Landingi does well but can experience slowdowns under extreme traffic. Overall, Instapage emerges as the champion, ensuring visitors have the best possible experience when arriving at your landing page.
Round Three - User Friendliness and Learning Curves
User experience doesn't just pertain to loading speed; it also incorporates ease of use and how welcoming a platform feels for newcomers. Each of these platforms strives to support both beginners and seasoned professionals alike. Ninja Forms makes it straightforward with an intuitive user interface, allowing marketers to deploy forms quickly. While it might not offer a steep learning curve, it also lacks advanced features many marketers may desire in the long run. Landingi shines in this arena thanks to its comprehensive drag-and-drop interface, making it easy for anyone to design captivating landing pages with little prior knowledge. On the other hand, Instapage accommodates various skill levels beautifully. With a clean interface, extensive tutorial resources, and myriad customization options, users can ramp up quickly and discover increasingly advanced features as they grow. Overall, all three platforms facilitate pathways for success, significantly lowering the barrier to entry for landing page creation.
Round Four - The Support Network
When the going gets tough, having a reliable support squad is essential. Consider each platform’s customer support as your trusty sidekick, always ready to provide assistance at a moment’s notice! Ninja Forms offers a proactive customer support team reachable through email and a comprehensive knowledge base filled with helpful guides. Unfortunately, chat support is somewhat limited. Landingi, on the other hand, boasts extensive support options, including chat, email, and even onboarding assistance for new users. Their forums allow users to exchange tips and best practices, creating a nurturing community. Instapage stands strong with its world-class customer support team available for chat and email, coupled with an expansive help center that covers every topic imaginable. With training and onboarding resources to help users quickly grasp the platform’s capabilities, Instapage nurtures marketers in their journey to achieving success.
Round Five - Pricing Options and Value for Money
Navigating pricing structures can feel like a dance between options and budgets. Ninja Forms offers a straightforward freemium model, letting users test the waters. However, its advanced features may come with extra costs that could add up if not carefully monitored. Landingi has a range of pricing plans aimed to accommodate different business sizes, presenting both monthly and annual payment options. Although it’s known for its value, users should be aware the cost can escalate as they add more features. Instapage adopts a premium pricing approach but justifies the cost by providing substantial features specifically designed for marketing success. There’s a free trial available, which helps prospective customers gauge its value before fully committing. Overall, businesses need to evaluate their budgets and the long-term value they expect from their platforms, with Instapage emerging as the most comprehensive solution for serious marketers.
As we wrap up this friendly comparison, it’s clear that each platform shows strengths while catering to different user needs. Ninja Forms supports those looking for simple integrations, while Landingi assists users who appreciate a hands-on approach to design. However, Instapage stands out as the most versatile option, providing superior customization, lightning-speed performance, robust support, and advanced features that cater to serious marketers. Take the opportunity to explore Instapage through a free trial; it could be the missing piece in your marketing strategy that fosters conversions and builds lasting brand trust.