How Ninja Forms vs. Freshmarketer vs. Instapage stack up against each other
Compare Instapage with Ninja Forms and Freshmarketer to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Ninja Forms vs. Freshmarketer – Who Will Take the Crown?
Picture this: choosing a landing page builder is like assembling the ultimate marketing dream team. Each player brings something unique to the field, helping you score more conversions and build a stronger brand. It's an exciting matchup as we compare three heavyweights in the arena: Instapage, Ninja Forms, and Freshmarketer. We're about to explore their strengths, features, and performance, promising a decision-making guide that shifts the balance in your favor. The backdrop of competition sets the stage for you to identify the perfect tool tailored to your needs. Each contender boasts its strengths, so fasten your seatbelt as we embark on this comprehensive comparison where every detail matters!
Meet the Challengers
Introducing the three competitors vying for your attention in the landing page space. Instapage, a leader renowned for its comprehensive customization and conversion optimization, aims to enhance user experience and increase revenue through highly relevant landing pages. Ninja Forms enters with its user-friendly functionality, simplifying form integrations and inquiries. Then there's Freshmarketer, which brings a robust set of marketing tools, combining landing pages with other marketing automation features. As each tool steps into the spotlight, it’s essential to appreciate how they each tackle the challenge of helping businesses grow, connect with their audiences, and ultimately secure conversions.
Round One - Feature Showdown
Template Diversity and User Experience
In this round, we pit the feature sets of our three contenders against each other. Ninja Forms offers a basic selection of templates suitable for quick setups but may leave advanced users wanting more. Freshmarketer shines with customizable options that integrate landing pages with other marketing strategies, appealing to those looking for versatility. However, Instapage absolutely stands out with its vast library of templates designed for various industries, ensuring that users have access to aesthetically pleasing and functional designs right from the start. The platform's easy drag-and-drop functionality empowers individuals of all skill levels to create and manipulate landing pages, making it exceedingly approachable for newcomers.
Instapage: Your Ultimate Ally in Customization
What sets Instapage apart is its dedication to delivering unmatched customization for converting visitors into loyal customers. With a powerful suite of optimization tools, Instapage doesn’t just focus on aesthetics; it emphasizes performance. From A/B testing to heatmaps, these features enable marketers to refine their pages continually and tailor experiences that resonate with their audience. Moreover, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. When you think of a platform that combines style with substance, Instapage stands alone in its commitment to maximizing each campaign’s potential.
Round Two - Speed and User Experience
Consider the speed at which a website loads - it ultimately dictates the user experience and influences whether visitors decide to stay or leave. A slow-loading landing page can be likened to a long queue at a coffee shop; while you wait, frustration builds, and soon you’re looking for a competitor's faster service. Therefore, speed is a critical element that every marketer must consider when selecting a landing page builder as it impacts both search engine rankings and user retention.
Why Instapage Excels in Speed:
- Instapage uses optimized hosting solutions that ensure ultra-fast load times.
- Each landing page is built with a lightweight design, reducing unnecessary load elements.
- Responsive design settings guarantee speedy performances across devices.
- Instapage's integration with content delivery networks distributes resources globally for quick access.
Ninja Forms Speed Insights:
- Ninja Forms might lag during heavy processing due to its extensive functionalities.
- Simplicity in form creation ensures a quick turnaround time for basic setups.
- The plugin operates smoothly within WordPress, enhancing existing site speeds.
Freshmarketer's Speed Advantages:
- Freshmarketer’s streamlined integration process allows for quicker setup.
- In-built analytics tools monitor speed effectively, helping users make necessary adjustments.
- The platform supports optimized images to load faster without compromising quality.
In the battle for speed and user experience, Instapage takes the lead, consistently outpacing its competitors. While all three platforms have their merits, Instapage's focus on optimized performance places it in a prime position for marketers looking to provide an exceptional browsing experience.
Round Three - Usability and Learning Curve
Embarking on your journey with a new tool can feel daunting, but this comparison highlights how each platform extends a warm invitation to users of all experience levels. Ninja Forms capitalizes on its straightforward interface, making it a breeze for newcomers who may not have a technical background. Freshmarketer offers a more complex set of features but provides extensive onboarding assistance and tutorials, making the transition seamless. Instapage strikes an impressive balance, presenting an intuitive design that prioritizes user experience and engagement. With comprehensive documentation, video guides, and an active user community, it supports users in refining their skills, ensuring that regardless of their starting point, they can become confident users of the platform.
Round Four - Support and Guidance
When it comes to selecting a landing page builder, adequate support can make all the difference. If each platform were a trusty sidekick, Instapage would be your resourceful partner, offering 24/7 customer service through chat and email, along with a detailed knowledge base. Ninja Forms provides a community forum alongside direct support options, ensuring users can exchange tips and find solutions to common challenges. Freshmarketer similarly boasts a robust support network with live chat assistance, extensive documentation, and FAQs designed to empower users throughout their marketing journeys. Evaluating these support systems helps you determine which platform aligns best with your expectations for ongoing assistance.
Round Five - Cost and Value
Price structures are crucial for marketers, particularly when selecting a landing page builder. Instapage's pricing reflects its comprehensive feature set, justifying the cost with a powerful suite designed to drive results. Ninja Forms leans toward being budget-friendly, appealing mainly to users seeking fundamental functionalities without added bells and whistles. Freshmarketer provides a range of plans that integrate landing page capabilities with broader marketing features, ideal for businesses looking to manage all their campaigns under one roof. It's essential to weigh the costs against the benefits each tool delivers, ultimately helping you pinpoint the best option for your unique requirements.
In wrapping up this friendly showdown among these three contenders, it's clear that each platform shines in its specific area. However, depending on your unique needs and marketing goals, the final decision may sway in favor of Instapage, given its robust feature set and commitment to driving conversions. Consider trying Instapage with its free trial to experience firsthand how it can elevate your marketing strategy and contribute to sustained growth.
