How Ninja Forms vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Ninja Forms and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. Divi Builder – The Ultimate Showdown!

Choosing the right landing page builder can feel like casting the perfect team of superheroes to save your marketing strategy. Each champion in our lineup has its unique strengths, promises victories in conversions, and offers distinct ways to streamline processes. As we step into this detailed comparison of Instapage, Ninja Forms, and Divi Builder, be ready for an overview that promises to enlighten and amuse! Just like assembling an eclectic mix of heroes, selecting the ideal platform will ultimately depend on your specific needs and goals. Let’s dive deeper into who these contenders are and what makes each of them a formidable choice in the world of landing page creation.

Meet the Challengers: A Quick Introduction

In one corner, we have Instapage, renowned for its ability to empower marketers to reduce costs, enhance conversions, and create relevant landing page experiences that build brand trust and customer loyalty. Meanwhile, Ninja Forms is known for its versatility and ease of use, allowing users to build customized forms quickly. In the opposite corner, Divi Builder thrives on its powerful design capabilities and drag-and-drop functionality, catering to both beginners and experienced developers. Each contender brings a unique punch to the arena, providing marketing enthusiasts with high-quality tools to achieve their goals. But who will emerge victorious? Let’s break down their features, performance, and usability as we witness the ultimate battle for landing page supremacy.

Round One - Feature Showdown

Template Variety and User-Friendliness Comparison

When it comes to template variety and ease of use, each platform has its offerings. Instapage excels with hundreds of professional-level templates specifically designed for conversion. The user-friendly interface allows marketers to create optimized landing pages and make instant changes - perfect for quick updates and A/B testing. On the other hand, Ninja Forms shines with customizable options, although its primary focus is on forms rather than full landing pages. Users can design simple forms with ease but may need additional plugins to achieve full landing page functionality. Finally, Divi Builder boasts a rich library of pre-built layouts and modules, catering well to users who crave creative freedom. However, the learning curve can be steeper, especially for newcomers. In summary, Instapage offers the most seamless experience for landing page creation, while Ninja Forms and Divi Builder have their strengths depending on users' varying objectives.

Instapage: Your Partner in Conversion Success

Instapage isn’t just another landing page builder; it’s a powerful ally for marketers. This platform champions customization, allowing users to tweak every element to fit their brand’s style. Its robust conversion optimization tools offer insights into performance, enabling quick adaptations to enhance results. With features like A/B testing, heatmaps, and dynamic text replacement, Instapage transforms landing pages into powerful conversion engines. Furthermore, the platform’s collaborative tools facilitate team efforts, making it easy to share designs and gather feedback in real time. When it comes to delivering relevant landing page experiences, Instapage stands tall, fostering increased brand trust, customer loyalty, and ultimately, heightened conversion rates.

Round Two - Speed and Performance

When it comes to speed, imagine standing in line at your favorite coffee shop. Just as waiting too long for your caffeine fix can dampen your day, slow-loading web pages can lead to missed opportunities. Readily capturing leads relies heavily on quick-loading experiences — a feature that each platform must deliver. Let’s explore how our contenders stack up in terms of speed and performance.

Instapage Advantages:

  1. Lightning-fast page loading due to optimized server infrastructure
  2. Built-in AMP (Accelerated Mobile Pages) capabilities enhance mobile performance
  3. Automated testing tools to instantly measure and address load times
  4. Adaptive design that improves performance across devices and browsers

Ninja Forms Advantages:

  1. Lightweight code for quick form submission and response times
  2. Integration with various services ensures optimal performance
  3. User-friendly settings reduce time on setup and speed enhancements

Divi Builder Advantages:

  1. Efficient code optimization for faster rendering of elements
  2. Drag-and-drop interface enables streamlined design processes
  3. Built-in performance tracking tools to assess and enhance sites

To conclude the speed and performance round, it’s clear that while all three platforms deliver respectable results, Instapage emerges as the best option for marketers seeking quick-loading, efficient landing pages tailored for conversion.

Round Three - The Usability Factor

Let’s journey together into the world of usability. Each platform beckons marketers and creators with an inviting atmosphere, designed to welcome both novices and veterans alike. Instapage prides itself on its intuitive drag-and-drop interface, ensuring that even those with limited technical skills can craft stunning landing pages with ease. Meanwhile, Ninja Forms offers a similarly easy setup for building forms but lacks the expansive features of a dedicated landing page tool. Divi Builder, while powerful, may pose a slight challenge for beginners due to its depth, requiring a bit of a learning curve to master all of its features. Nonetheless, once users familiarize themselves with the tools, they find themselves empowered to create standout pages. Whether you’re just starting or looking to refine your skills, each platform provides supportive onboarding resources to guide you on your way.

Round Four - Customer Support Analysis

Imagine each platform's customer support as trusted sidekicks, ready to swoop in and save the day. Instapage offers 24/7 chat support, extensive documentation, and email support, ensuring users have numerous channels to seek help. Ninja Forms provides similarly robust support channels with email assistance, comprehensive knowledge bases, and community forums where users can connect with fellow builders. In contrast, Divi Builder offers multiple support options, including community-oriented forums, a detailed FAQ section, and email support — though response times can be slower during peak hours. Overall, each platform offers varying levels of customer support, but users may find Instapage's 24/7 availability particularly appealing.

Round Five - Navigating Pricing Plans

Finally, let’s address the elephant in the room: pricing. Instapage operates through a subscription model that reflects the advanced features it offers, making it a worthy investment for teams keen on maximizing conversions. Ninja Forms, on the other hand, provides a freemium model, allowing users to get started for free with the option to pay for premium add-ons to enhance functionality. Meanwhile, Divi Builder offers a one-time payment for lifetime access or an annual subscription, making it appealing for long-term projects. Looking at the broader picture, readers should evaluate their specific needs, desired features, and budget constraints while deciding which platform offers the most value.

To wrap things up, while each of these platforms presents impressive strengths, the best choice hinges on your unique requirements and aspirations. Whether you prioritize features, support, or pricing, your landing page builder can impact your marketing success. So why not consider giving Instapage a spin with its free trial? It’s an investment in delivering relevant landing page experiences that elevate your conversion rates and foster brand loyalty.

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