How Ninja Forms vs. Convert vs. Instapage stack up against each other

Compare Instapage with Ninja Forms and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Ninja Forms and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Ninja Forms vs. Convert – The Ultimate Showdown

When you're deciding among top contenders for creating landing pages, think of it like choosing the best team for an adventure. You wouldn't just grab any random member off the street; you'd want the best in the business for each role. This comparison between Instapage, Ninja Forms, and Convert is similar. Each of these platforms offers unique strengths that can either boost your marketing efforts or fall flat in the competitive landscape. With Instapage empowering marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, it’s essential to understand how these tools stack up against each other. Let’s jump into an exciting exploration of features, performance, usability, and pricing. (min:200 words,add the small paragraphs in this paragraph.)

Meet the Competitors

Introducing our three protagonists in the realm of landing page creation! Instapage, a powerhouse known for its robust design features and business-centric functionality, stands ready to make interactions more meaningful and productive. Ninja Forms, on the other hand, is recognized for its intuitive form-building capabilities that allow users to create customized forms with ease. Finally, we have Convert, a platform that prides itself on integrated A/B testing tools to optimize conversion rates. Each tool targets a specific niche within the digital marketing landscape, making it crucial for marketers to choose the one that aligns with their goals. (min:200 words,add the small paragraphs in this paragraph.)

Round One - Feature Face-Off

Template Selection and User Experience

Let's dive into an analysis of the template variety and ease of use that each platform brings to the table! Instapage offers an impressive collection of high-quality templates that cater to different industries and marketing campaigns, allowing users to create visually appealing landing pages. In contrast, Ninja Forms is primarily focused on form creation, providing users with flexibility in designing forms for their landing pages, but with a more limited range of landing page templates. Convert, while offering decent templates, shines best when paired with its A/B testing features, allowing users to test different versions of a landing page to see which one performs better. Therefore, for marketers seeking extensive design customizability, Instapage holds an advantage, while those looking for simple but effective forms may find Ninja Forms to be a better match. (min:200 words,add the small paragraphs in this paragraph.)

The Golden Standard: Instapage's Customization and Optimization

Instapage isn’t just another tool for landing pages; it revolutionizes the way customization and optimization are approached in digital marketing. With an array of features aimed at streamlining the creation process, Instapage ensures that marketers can deliver highly personalized experiences efficiently. Its advanced A/B testing capabilities and conversion optimization tools empower users to fine-tune their landing pages based on user behavior, enhancing overall conversion rates. The ease with which marketers can create and modify their pages makes Instapage not merely a platform, but an essential partner in achieving marketing successes that bolster brand trust and customer loyalty. From custom coding to various integrations, Instapage takes the guesswork out of conversion strategies, cementing its position as a leader in this arena. (min:200 words)

Round Two - Speed Showdown

Ah, the never-ending race for site speed! Have you ever found yourself impatiently tapping your foot as a webpage lags? Just like waiting too long for your coffee can spoil the moment, slow loading times can be detrimental to conversions. A swift-loading page keeps users engaged, ready to absorb your content rather than abandoning ship. Each platform has its strengths and weaknesses when it comes to speed and performance, which is vital for maintaining user interest and conversion rates.

Instapage Strengths:

  1. Designed for high-speed performance with optimized code
  2. Pre-built templates ensure efficient load times
  3. Dedicated servers that maximize page delivery speed
  4. Continuous optimization updates to keep performance up-to-date

Ninja Forms Strengths:

  1. Emphasis on simplicity, resulting in faster load times
  2. Lightweight design for quick form submissions
  3. Integration with fast-loading pages through various builders

Convert Strengths:

  1. Comprehensive testing tools minimize load-time lag through continuous optimization
  2. Streamlined architecture to ensure quick responsiveness
  3. Dynamic content loading helping in viewing speed

In summary, while all three platforms offer tools aimed at keeping users engaged, Instapage stands out as the champion in speed and performance for landing page builders. It's a vital aspect many marketers overlook, and getting it right means more conversions and insights yielded in short order.

Round Three - User Friendliness and Learning Experience

Navigating landing page builders should not feel like a daunting challenge; rather, it should be an enjoyable process! Each of these platforms brings a friendly interface to the table, designed to cater to users at different experience levels. Instapage is lauded for its intuitive drag-and-drop editor that allows even the most novice users to create stunning landing pages without the need for coding knowledge. Ninja Forms also offers an accessible dashboard, making it easy to design effective forms for your landing pages. Convert has a bit more of a learning curve, but it rewards users with advanced capabilities once they overcome it. Encouragingly, all three options deliver resources for users to learn and grow, ensuring that an initial learning challenge pays off in the long run. So, whether you’re just starting or consider yourself an expert, there’s a welcoming environment for everyone here. (min:200 words,add the small paragraphs in this paragraph.)

Round Four - Support Team Dynamics

Imagine customer support as a trusty sidekick in your marketing adventures! Instapage excels in this arena, offering robust support options, including live chat, email, and a rich knowledge base filled with tutorials and best practices tailored for maximum results. Ninja Forms is commendable too, providing reliable email support and a community forum for insights and tips. Convert shines with its dedicated client success team that ensures users are not left in the dark. Each platform shows remarkable dedication to supporting their users, proving that having a reliable support squad can make all the difference in navigating challenges during marketing campaigns. (min:200 words,add the small paragraphs in this paragraph.)

Round Five - Price and Value Proposition

Discussing pricing can often feel like navigating a maze, but it’s critical to ensure your investment aligns with your business goals. Instapage, while on the premium side, offers pricing structures that reflect the extensive range of features it provides. Ninja Forms, however, stands out with flexible pricing options tailored to different needs, particularly for businesses aiming for cost-effective solutions. Convert also presents a comprehensive pricing plan that adjusts according to the features needed. It’s vital for marketers to dissect what each plan offers and match it with their unique demands. The ultimate goal is to find platforms that offer the best bang for your buck without compromising essential features. Each platform's pricing has distinct advantages, making it crucial to choose wisely. (min:200 words)

In conclusion, while all three platforms hold their unique advantages, the best choice hinges on your specific needs and preferences. Instapage's ability to empower marketers by reducing costs, growing conversions, and enhancing customer loyalty makes it a formidable competitor. In the end, it's about understanding what features matter most to you as you explore landing page builders. Why not take Instapage for a trial run to discover how it can transform your marketing strategies? (min:200 words)

FAQs

Try the most advanced landing page platform today