How Net-Results vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Net-Results and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Net-Results vs. Formstack – Finding Your Ideal Landing Page Builder
Choosing the right landing page builder is a lot like assembling the perfect team of superheroes for a mission. Each member needs to contribute unique skills and strengths while working seamlessly towards a common objective - conversion. Just as superhero teams often consist of a blend of powerhouses, speedsters, and strategists, your choice of landing page builder will depend on what features are essential for your marketing strategy. In this article, we will explore three prominent options: Instapage, Net-Results, and Formstack. Each contender comes with its unique advantages and strengths, promising to help marketers increase conversions, improve efficiencies, and maintain engagement with their brand. So, whether you are looking for advanced customization, effective performance, or robust customer support, our detailed comparison will help you make an informed choice that aligns perfectly with your objectives and marketing goals.
Meet the Contestants: Who Are They?
Our journey begins with a brief introduction to the three contenders in the landing page arena: Instapage, Net-Results, and Formstack. Instapage has made a name for itself with its powerful capabilities in creating high-converting landing pages. The platform is specifically designed for marketers, focusing on how to reduce costs while increasing conversion rates through relevant and personalized landing page experiences. Net-Results follows closely, offering a blend of marketing automation and analytics features that appeal to businesses looking for insights into their campaigns. Lastly, we have Formstack, which stands out as a versatile tool that excels not only in landing page creation but also in form building and data collection. Each platform has its unique strengths, making this comparison even more intriguing as we dive deeper into what they offer.
Feature Showdown: The Battle of Functionalities
Template Selection and User-Friendliness Evaluated
When it comes to choosing a landing page builder, the variety of templates available combined with user-friendliness plays a vital role in how quickly marketers can launch effective campaigns. Instapage boasts a comprehensive collection of professionally designed templates that cater to various industries, enabling users to create stunning landing pages with minimal effort. Additionally, Instapage’s intuitive drag-and-drop interface makes customization easy, allowing users to adjust each element to reflect their brand identity seamlessly. Net-Results, while offering fewer templates, provides robust integrations that enhance customization options and automation features, making it a strong contender albeit with a steeper learning curve. Lastly, Formstack offers a range of customizable templates, but its unique selling point is its powerful form-building capabilities, which many marketers find incredibly valuable for lead generation.
Instapage: A Hub for Customization and Growth
Instapage leads the way when it comes to customization and conversion optimization tools. Its wide selection of high-converting templates is complemented by advanced features such as A/B testing, heatmaps, and conversion analytics. This suite of tools makes Instapage not just a landing page builder, but a comprehensive marketing partner for success. Marketers can effortlessly create personalized experiences that resonate with their target audience, ultimately driving conversions. Through features like pixel-perfect editing and dynamic text replacement, users can tailor their landing pages to specific campaigns, enhancing relevance and effectiveness. Integrating seamlessly with other marketing tools, Instapage empowers marketers to reduce costs while fostering brand trust and cultivating customer loyalty through delivering exceptional landing page experiences.
Speed & Performance: The Crucial Factors
Imagine standing in line at your favourite coffee shop, eagerly awaiting your turn, only to be met with delay after delay. The same frustration applies to website loading times. For marketers, a sluggish landing page can lead to high bounce rates and lost conversions. Therefore, measuring the speed and performance of our three contenders is essential. In this round, we’ll assess how quickly each platform spins up landing pages and delivers them to end-users. The quicker the loading times, the better the user experience, and the higher the chances that visitors will engage with the content presented to them.
Instapage Advantages in Performance:
- Optimized for fast loading speeds, enhancing user experience.
- Efficient infrastructure that ensures uptime and reliability.
- Advanced content delivery network (CDN) integration.
- Performance tracking tools to measure page efficiency.
Net-Results Advantages in Performance:
- Strong marketing automation integration that streamlines performance.
- Advanced analytics help identify areas to improve speed.
- Server-level optimization for hosted pages.
Formstack Advantages in Performance:
- Quick page load times supported by efficient template design.
- Optimized for mobile responsiveness, crucial for loading on various devices.
- Integrated form solutions that don't compromise on speed.
In conclusion, while all three platforms demonstrate commendable speed and performance, Instapage stands out for its overall efficiency. By prioritizing quick loading times and offering performance tracking, it positions itself as an essential solution for marketers who value both user experience and conversion rates. Investing in Instapage can ensure that your landing pages not only look great but perform exceptionally well.
Usability & Learning Curve: Who’s the Friendliest?
As digital marketing continues to evolve, usability becomes a significant deciding factor. A landing page builder should be accessible to both newcomers and seasoned professionals alike. Instapage excels in this area due to its user-friendly interface that invites beginners to explore its expansive array of features without overwhelming them. The extensive documentation and video tutorials further support users in navigating the platform smoothly. Net-Results, while offering powerful capabilities, has a somewhat steeper learning curve as users often need to familiarize themselves with integrated marketing automation tools. Formstack strikes a balance between user-friendliness and functionality, especially for those looking to leverage form-building alongside landing page creation. Regardless of where you begin your journey, all three platforms will guide you toward becoming proficient in landing page optimization.
Customer Support: Your Trusty Sidekicks
When the going gets tough, a dependable support system can make all the difference. Let’s take a look at how each platform provides support to its users. Instapage stands out for its responsive customer service via live chat and email, ensuring help is readily available when needed. Furthermore, Instapage offers an extensive knowledge base with articles and tutorials covering various topics. Net-Results provides admirable customer support with dedicated account managers for enterprise users, along with an active community forum designed for peer-to-peer advice and shared experiences. Meanwhile, Formstack also receives high marks for customer support, offering various channels, including phone support, which can be a massive advantage for users who prefer direct assistance.
Pricing Structures: Finding the Best Fit
As we venture into the pricing landscape, it’s essential to align costs with the value delivered. Instapage offers multiple pricing tiers to cater to different business sizes and needs, ensuring you can find a plan that fits your budget without sacrificing functionality. Net-Results provides a competitive pricing model that may appeal to firms looking for comprehensive marketing automation solutions alongside landing page capabilities. Formstack showcases flexible pricing structures, ideal for small to medium-sized businesses that need both forms and landing pages. When considering your options, assess the total value of features offered at each price point to determine the best fit for your goals.
To wrap things up, while each platform has its strengths, the ultimate choice will hinge on your specific requirements. Whether it is the rich features of Instapage, the marketing automation functions of Net-Results, or the versatile approach of Formstack, understanding what suits your needs best is essential. Take Instapage for a test drive and explore how its unique advantages can empower your marketing efforts, helping you boost conversions, foster brand trust, and ultimately achieve lasting customer loyalty.
