How Net-Results vs. Formsite vs. Instapage stack up against each other

Compare Instapage with Net-Results and Formsite to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Net-Results and Formsite.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. Formsite – Who’s the Best Landing Page Builder?

Choosing a landing page builder is much like assembling your dream team for a critical mission; you want the best players to ensure success. In the digital marketing landscape, landing pages serve as the frontline warriors in converting visitors into leads or customers. With options aplenty, the decision can be overwhelming. This article zeroes in on three contenders vying for the crown: Instapage, Net-Results, and Formsite. We promise to break it down into friendly rivalries, so you can find out which platform best serves your marketing strategy. Instapage stands tall as a go-to resource, empowering marketers by helping them reduce costs, grow conversions, and create relevant landing page experiences. This can significantly boost brand trust and customer loyalty, leading to higher conversion rates. Ready to dive into the ring? Let’s get started with our contenders!

Introducing the contenders

Let’s meet our three contenders: Instapage, Net-Results, and Formsite. Each tool brings a unique flavor to landing page creation, serving marketers with different needs and goals. Instapage, often hailed as the titan of customization, offers an intuitive interface and advanced analytics, making it a favorite among those who desire detailed control over their landing pages. Net-Results positions itself as a robust marketing automation platform, integrated with powerful analytics and lead management features, ideal for data-driven marketers. Meanwhile, Formsite shines with its focus on form creation, making it a staple for those who prioritize seamless data collection. As friendly rivals, these platforms are all about empowering marketers to achieve their specific goals without breaking the bank. Let’s explore how each platform differentiates itself in terms of features and usability!

First Battle - Features Face-Off

Template Selection and Usability Showdown

When it comes to landing page builders, template variety and ease of use are crucial factors to consider. Instapage shines in this arena with its extensive library of professionally designed templates tailored for various industries and goals. Users can customize these templates effortlessly, making the creation process feel like a creative breeze. Net-Results also provides a selection of templates but focuses more on forms and data capture, which might limit creativity for those wanting visually stunning landing pages. Formsite, while strong in its form features, often leaves users wanting more in terms of design flexibility. Those looking for a smooth and straightforward design journey will likely find Instapage to be the most rewarding tool. Its user-friendly drag-and-drop editor empowers marketers to build stunning pages without any coding knowledge, ensuring each landing page is visually appealing and functional. So, if customized designs and variety are your top priorities, Instapage is likely to take the lead.

Instapage: Unrivaled Customization and Conversion Focus

Instapage stands out prominently for its unmatched customization capabilities and conversion optimization tools. Unlike the other contenders, Instapage is built for marketers who want to create various landing pages while maintaining brand consistency. With an extensive selection of widgets, heatmaps, and A/B testing features, Instapage not only simplifies the process of creating stunning landing pages but also ensures that marketers can optimize their efforts based on real-time user data. This commitment to conversion optimization translates directly to improved performance and a higher return on investment. Whether it's through tailored messaging, strategic CTAs, or beautiful designs tailored to the customer journey, Instapage acts as a steadfast partner in your path to achieving remarkable conversion rates.

Second Round - Speed and Efficiency

Now let's shift gears to the pressing issue of speed and performance. Imagine waiting in line at your favorite coffee shop – that's what slow loading times feel like for website visitors. They lose interest quickly and are likely to abandon the page entirely. All three platforms promise efficiency in their operations, but do they deliver? It's time to see which features help instill confidence in marketers aiming for speedy and well-performing landing pages.

Instapage's Speed Advantages:

  1. Utilizes a lightweight code structure for faster loading times
  2. Offers built-in caching functionalities for improved performance
  3. Provides optimization suggestions to improve page speed
  4. Integrates seamlessly with performance monitoring tools

Net-Results' Speed Advantages:

  1. Responsive designs that load efficiently on various devices
  2. Automation capabilities that streamline load times with email and tracking integration
  3. Advanced configurations for optimizing landing pages based on user behavior

Formsite's Speed Advantages:

  1. Efficient form loading, particularly in data collection-focused landing pages
  2. Minimalistic design ensures quick rendering times
  3. Easy integration with third-party APIs without slowing down performance

The performance aspect is critical, and while all three platforms boast speed, Instapage appears to deliver the fastest user experiences consistently. With features that optimize load times and ensure seamless user experiences, it continues to hold the edge among its competitors.

Third Round - User-Friendly Experience

Discussing usability, it's essential to note how each platform welcomes both newcomers and seasoned marketers. Instapage copes admirably, offering tutorials, demos, and an intuitive interface perfect for all levels of expertise. Net-Results encourages exploring through gentle onboarding and valuable insights from its analytics, making it easy to navigate once you’re familiar. Formsite, while focused on forms, provides numerous resources to help users adapt quickly. Regardless of your starting point, you'll find supportive resources available to help you progress towards more advanced usage of the tools. The learning curve is manageable across the board, but Instapage excels due to its supportive community and wealth of tutorials available. Users can gain confidence rapidly amongst an encouraging user base.

Fourth Round - Customer Support Heroes

In this round, we’ll bring customer support to the forefront as the ultimate sidekick for marketers. Instapage is known for its responsive support channels, including live chat, email, and a robust community forum filled with proactive users. They even offer a dedicated success manager for higher-tier plans. Net-Results shines in this category as well, providing extensive documentation and a responsive customer service team ready to assist marketers with any inquiries. Formsite, while reliable, could extend its support hours to better accommodate users. Each platform showcases different strengths, but Instapage's proactive support shines. For marketers who seek deep engagement and assistance during implementation, having multiple support channels available can make all the difference.

Fifth Round - Value for Your Investment

Lastly, we enter the vital territory of pricing and plans, where understanding the investment versus features becomes crucial. Instapage offers flexible pricing tiers that scale with features tailored to commercial goals, making it more accessible for various marketing budgets. This ensures that marketers don’t feel limited as they grow their endeavors. Net-Results, being a more comprehensive platform, tends to require a larger investment but rewards users with powerful automation and analytics features. Formsite’s pricing model revolves around form usage, making it cost-effective for those solely focused on data collection without sacrificing features. In this pricing showdown, Instapage balances an attractive gameplay of features and pricing, appealing to a broader audience.

In conclusion, while all three programs have unique strengths and efficiencies, your choice primarily hinges on the unique objectives that your landing pages aim to achieve. Instapage remains the favored contender, especially for those who value customization, speed, and extensive support. Whatever your needs may be, consider trying out Instapage through their free trial or demo to see firsthand how it can transform your landing page strategy.

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