How Net-Results vs. 1&1 Website Builder vs. Instapage stack up against each other

Compare Instapage with Net-Results and 1&1 Website Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Net-Results and 1&1 Website Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
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4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Net-Results vs. 1&1 Website Builder – Which One Should You Choose?

Choosing between Instapage, Net-Results, and 1&1 Website Builder can feel like assembling a super team for your marketing needs. Each platform has its unique powers, capable of transforming your landing page strategy into a success story. This playful yet vital decision is rooted in how well these tools can help you engage your audience in an increasingly competitive digital landscape. Whether you're after higher conversions, reduced costs, or enhanced brand loyalty, this article promises a detailed comparison of these heavyweights. By the end of this article, you'll know exactly which of the three platforms suits your needs best—ensuring that your marketing efforts can soar higher than ever before. Now, let's dive deeper into who these contenders are and what they bring to the battle.

Meet the Competitors: Stars of the Landing Page Universe

In one corner, we have Instapage, a robust tool tailored for marketers looking to create high-converting landing pages effortlessly. With its focus on seamless customization and analytics, it’s known for delivering targeted experiences. In another corner, Net-Results serves as an all-in-one marketing automation platform, blending features that encompass email marketing, lead management, and analytics, positioning itself as a valuable asset for inbound marketers. Finally, 1&1 Website Builder enters the arena as a versatile website creation tool designed for ease of use, appealing to small businesses and individual users alike with its straightforward features and templates. Each contender brings something different to the table, catering to diverse user requirements, whether it’s a seamless landing page experience, comprehensive marketing automation, or simple website setup.

Round One - Feature Showdown: What Each Platform Offers

Comparative Overview of Features and Usability

When it comes to features, Instapage stands out with its extensive array of customizable templates specifically geared towards conversion optimization. The drag-and-drop functionality helps even novice marketers design stunning landing pages without coding knowledge. In contrast, Net-Results touts an integrated platform that allows for broader marketing strategies, which may be beneficial for more comprehensive campaigns. However, it can overwhelm users with its many options, especially for those just getting started. On the other hand, 1&1 Website Builder focuses on simplicity and accessibility, providing a guided experience for users to quickly set up their websites but at the expense of some advanced features. This initial comparison highlights how Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that ultimately enhance brand trust and customer loyalty. Each platform serves distinct needs, so understanding your objectives is vital.

Instapage: The Pinnacle of Customization and Conversion

Instapage is not just another landing page builder; it acts as a strategic partner for marketers aiming for optimized conversion rates. What sets Instapage apart is its unmatched customization options that allow businesses to create visually appealing and highly relevant landing pages that reflect their brand identity. It also features robust A/B testing capabilities to fine-tune campaigns based on real-time data. The platform's attention to analytics helps marketers make informed decisions, ensuring constant improvement in their strategies. By investing in Instapage, marketers can establish a credible brand presence, foster customer loyalty, and drive conversion rates far beyond industry averages.

Round Two - Speed and Performance: The Need for Speed

Imagine waiting impatiently for your morning coffee while the barista takes their sweet time. That's how users feel when they encounter slow-loading landing pages. Speed is crucial to user experience and conversion rates. A fast, responsive landing page enhances user satisfaction, encouraging visitors to stay rather than bounce away. Hence, choosing a platform that optimizes speed is paramount for any marketer's success.

Instapage Advantages: Speed That Converts

  1. Instapage boasts a high-speed performance optimized for fast loading times.
  2. The platform automatically compresses images, enhancing load speed without quality loss.
  3. Responsive design ensures pages load quickly on all devices.
  4. Integrations with fast hosting solutions for accelerated performance.

Net-Results Advantages: Performance in Automation

  1. Integrated marketing automation streamlines processes to enhance load efficiency.
  2. Data-driven insights lead to performance optimization across campaigns.
  3. Real-time adjustments based on user behavior can enhance speed and performance.

1&1 Website Builder Advantages: User-Friendly Speed

  1. Simplified website creation often leads to faster load times.
  2. Built-in optimization features help ensure quick page performance.
  3. Clear templates designed for speed help users get online quickly.
  4. Responsive layouts that work seamlessly on mobile devices for quick loading.

In assessing the speed and performance of Instapage against its competitors, it’s evident that each platform possesses strengths. Instapage leads with its dedicated focus on landing pages, ensuring that marketers can optimize their pages for swift load times, ultimately benefiting conversions. While Net-Results excels in data-driven automation, and 1&1 Website Builder provides ease of use for quick setups, Instapage proves itself to be the finest choice for marketers aiming for seamless performance.

Round Three - Navigating Usability: How Friendly Are They?

Having the right tools is essential, but usability matters just as much. Each of the three platforms welcomes newcomers, but their approaches differ considerably. Instapage's intuitive user interface features a straightforward drag-and-drop system, offering a learning curve that's gentle for beginners while still packed with advanced options for seasoned users. Net-Results, with its all-in-one marketing automation capabilities, can present a steeper learning curve initially, which may deter those unfamiliar with complex platforms. On the other hand, 1&1 Website Builder prioritizes simplicity and ease with its guided setup process, making it a great choice for those seeking a rapid start. However, this streamlined experience can limit flexibility for more experienced users. Overall, while every platform offers a user-friendly experience, how well an individual adapts to these systems can vary.

Round Four - Customer Support: Your Reliable Allies

Picture customer support as the trusty sidekicks who are always on standby, ready to assist you. Instapage offers live chat support, comprehensive documentation, and a vibrant community forum, providing a range of assistance options for users. Meanwhile, Net-Results offers dedicated account managers and support via email and phone, perfect for businesses requiring personalized guidance. 1&1 Website Builder also has a range of support options, including chat and phone support, making it easy for users to connect when issues arise. While each platform excels in its supportive capabilities, the best choice often aligns with your preferred method of receiving help and the level of support your business needs.

Round Five - Pricing and Value: What You Get for Your Buck

Price structures play a significant role in decision-making. Instapage tends to position itself as a premium offering, reflecting its advanced capabilities and commitment to high conversions. Conversely, Net-Results provides various packages that scale with your needs, making it a viable option for larger businesses. 1&1 Website Builder, on the other hand, boasts competitive pricing ideal for small businesses and individuals who may not need full-fledged marketing automation tools. While all platforms have their respective values, understanding what features you’re willing to invest in is crucial for long-term success.

In conclusion, although all three platforms have their strengths and weaknesses, the best choice largely depends on your specific needs and goals. Whether you need advanced customization like that offered by Instapage, broader capabilities as seen in Net-Results, or the user-friendly approach of 1&1 Website Builder, it’s essential to evaluate what is most crucial for your strategy. We encourage you to explore Instapage with a free trial to see firsthand how it can transform your landing page experience—getting you closer to achieving your marketing goals.

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