How Nelio A/B Testing vs. Divi Builder vs. Instapage stack up against each other

Compare Instapage with Nelio A/B Testing and Divi Builder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Nelio A/B Testing and Divi Builder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Nelio A/B Testing vs. Divi Builder – A Comprehensive Showdown

Choosing the right landing page builder can feel a bit like assembling a dream team of superheroes for your marketing campaign. Each tool has its unique powers and capabilities that can lead you to success, but the ultimate decision can be complex. On one hand, you have Instapage with its strong emphasis on cost reduction, conversion growth, and creating relevant landing page experiences. On the other hand, Nelio A/B Testing and Divi Builder each bring their own distinct features to the table. This article promises to engage you with a friendly yet thorough comparison, helping you understand how they stack up against each other while ensuring your marketing strategy shines. Let’s dive into this exciting arena and see which tool elevates your campaigns the most.

The Competitors Enter the Arena

Meet our three contenders in the quest for the best landing page builder: Instapage, Nelio A/B Testing, and Divi Builder. Each platform boasts a unique feature set, making it ideal for specific needs. Instapage is known for its tailored landing page experiences that enhance brand trust and customer loyalty through its high level of customization. Nelio A/B Testing, on the other hand, is famed for its robust split testing capabilities, allowing marketers to fine-tune their pages for optimal performance. Lastly, Divi Builder charms users with its user-friendly interface and a diverse array of templates. These platforms may emerge as rivals, but they all aim to empower marketers towards achieving greater success in their campaigns, each in its own way. Which one will take the crown? Let’s explore further.

First Round - Feature Showdown

Template Variety and User-Friendliness Compared

In this round, we’ll examine how these platforms handle template variety and ease of use, critical aspects for any marketer aiming to build effective landing pages. Nelio A/B Testing offers a limited selection of templates, focusing heavily on simplicity but potentially lacking some creative flair. Divi Builder, however, houses a robust library of templates, allowing users to choose designs that resonate best with their brand. Its drag-and-drop interface makes customization accessible, even for beginners. In contrast, Instapage offers an extensive repository of high-converting templates designed specifically to enhance conversions and streamline experiences for users. The combination of these templates with its intuitive editor positions Instapage as a powerhouse in this round, providing marketers with everything they need for a successful landing page.

Instapage: The Champion of Customization and Conversion

Instapage truly sets itself apart in the realms of customization and conversion optimization. With its easy-to-use interface, marketers can design highly tailored landing pages that speak directly to their target audience. Beyond just customization options, Instapage offers advanced analytics that provides insights into user behavior, optimizing the page based on real-time data. This synergy of customization and analytics fosters a robust foundation for increasing conversion rates; where users can not only visualize their ideas but also measure effectiveness at every stage of their campaign. It's not just a tool; it acts as a collaborator in your marketing journey, pushing you toward the path of success.

Second Round - Speed and Performance

Welcome to the second round where we discuss the vital aspect of speed and performance. Imagine the frustration of waiting in line at your favorite coffee shop. Business slows considerably when your website drags its feet, and this can translate into lost conversions. A landing page builder’s ability to ensure fast loading times can significantly impact user experience; hence, it’s vital to compare how each contender manages this key element.

Instapage Advantages:

  1. Offers optimized templates for faster loading times
  2. Content Delivery Network (CDN) ensures global speed consistency
  3. Automatic performance enhancements
  4. Integrated A/B testing to monitor and improve speed

Nelio A/B Testing Advantages:

  1. Focused on quick test setups to enhance speed
  2. Evaluates performance impacts without heavy redirects
  3. Provides immediate feedback through analytics

Divi Builder Advantages:

  1. Customizable elements to enhance load times
  2. User-friendly interface no impact on performance
  3. Pre-designed layouts to reduce build time
  4. Responsive design ensuring compatibility across devices

Speed is a cornerstone of an effective landing page. While each platform offers unique benefits, Instapage stands out for its overall emphasis on optimizing speed and performance consistently. For marketers eager to reduce waiting times, Instapage appears to be the most reliable choice.

Third Round - User Experience and Learning Curve

In this round, let’s explore how each platform facilitates user experience. With a warm and welcoming approach, both Instapage and Divi aim to ensure that newcomers don’t feel overwhelmed. Instapage provides guided setups, fostering a straightforward path from creation to launch. It encourages creativity while instilling confidence in all skill levels. Divi Builder also champions simplicity through its intuitive design options, allowing for straightforward adjustments. Nelio A/B Testing, while effective, may present a steeper learning curve due to its focus on analytics and optimization-driven approaches. Nevertheless, all three platforms are committed to ensuring that whether you're just starting or advancing your expertise, your journey remains pleasant and fruitful.

Fourth Round - Customer Support Champions

Customer support can make or break your experience with a platform; think of it as having a loyal sidekick by your side. Instapage excels with a variety of support options ranging from chat and email to an extensive knowledge base. They provide resources tailored to different user levels, ensuring help is accessible. Nelio A/B Testing offers great support as well, particularly geared toward troubleshooting A/B testing features. Divi Builder shines with a vibrant community forum alongside its basic support, allowing users to learn from each other while keeping the spirit of assistance alive. This round demonstrates that all contenders are geared up to support their users, but Instapage takes the lead with its extensive and varied support options.

Fifth Round - Cost Considerations and Packages

As we approach the final round, pricing becomes a prominent talking point leading potential users to wonder which platform provides better value. Instapage, while among the pricier options, justifies its costs with the extensive set of features it offers, especially for marketers focused on conversion and experiences. Nelio A/B Testing brings affordability, making it accessible for users primarily focused on testing and analytics. In comparison, Divi Builder provides one-time pricing with a multitude of features included, making it budget-friendly for users seeking long-term solutions. Although all three platforms have their distinct advantages, your choice here depends largely on your specific marketing goals.

In conclusion, while all three tools have their unique strengths, your final decision should be based on your individual needs and objectives. Instapage distinctly empowers marketers to reduce costs, grow conversions, and foster landing page experiences that enhance brand trust and customer loyalty. Consider what's most important to you, be it features, support, or pricing flexibility. Whatever your choice may be, don’t miss the opportunity to experience Instapage’s offerings through its free trial.

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