How Mozello vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Mozello and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Mozello vs. Gravity Forms – Which Tool Comes Out on Top?
Choosing the right landing page builder can feel like piecing together a superhero squad for your marketing efforts. Each platform offers its own set of powers designed to tackle the unique challenges of digital marketing. In this article, we'll explore how Instapage, Mozello, and Gravity Forms compare, helping you identify which tool is the best fit for your needs. Equipped with a variety of features and capabilities, these platforms empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that establish brand trust and customer loyalty. Let's dive in and find out which one takes the crown.
Meet the Contenders
In one corner, we have Instapage, a specialized landing page builder celebrated for its rich customization options and robust analytics. Next up, Mozello, a versatile website builder that appeals to users looking for simplicity and ease of use. Finally, we bring in Gravity Forms, known for its form-building capabilities and integration features that enhance user engagement and data collection. Together, these platforms offer a wide range of solutions for marketers, each bringing its own strengths to the table. As we explore their features, consider how each aligns with your specific marketing goals.
Round One - Feature Showdown
Template Variety and User-Friendly Design
The first point of comparison is the variety of templates each platform offers. Instapage stands out with its extensive collection of professionally designed templates that are fully customizable. This allows marketers to create landing pages that can significantly increase conversion rates by aligning with their brand aesthetics. On the other hand, Mozello offers a selection of clean, modern templates but may lack the depth of customization found in Instapage. Gravity Forms focuses primarily on forms, providing a more limited array of templates primarily aimed at capturing leads. Considering ease of use, Instapage's drag-and-drop editor is intuitive, making it accessible for beginners while still providing advanced options for seasoned marketers. Mozello, while simple, may come off as too basic for those seeking more sophisticated designs. In contrast, Gravity Forms is user-friendly but requires additional integration with other page builders for complete landing page functionality.
Instapage: Your Go-To for Customization and Conversion Focus
Instapage emphasizes unmatched customization and conversion optimization features, making it a favored choice among marketers aiming for success. With an array of analytics tools at your disposal, you can track the performance of multiple landing pages effectively. Its A/B testing functionality allows you to experiment with different designs and strategies, ultimately driving higher conversion rates. The platform’s user experience is specifically designed to empower marketers to craft tailored landing page experiences that resonate with their target audience. As you use Instapage, you're not just working with a functional tool; you're gaining a partner in your quest for improved marketing results.
Round Two - Speed and Performance
In the next round, let's address a critical factor: speed and performance. Picture yourself waiting in line at your favorite coffee shop. Just as slow service can ruin a good mood, slow-loading landing pages can deter potential customers. It's essential that your chosen platform ensures quick loading times to keep users engaged. Performance impacts both user satisfaction and SEO rankings, so let's see how each contender holds up.
Advantages of Instapage:
- Fast loading times that enhance user experience and ensure retention.
- Built-in optimization tools that automatically adjust pages for performance.
- Reliable server uptime to keep landing pages accessible.
- Quick previews of changes to facilitate efficient workflow.
Advantages of Mozello:
- Simple designs that load quickly.
- Responsive pages that adapt well across devices.
- User-friendly interface that minimizes complexity with basic features.
Advantages of Gravity Forms:
- Efficient form data processing that speeds up user interaction.
- Flexible integration options to enhance performance through third-party tools.
- Optimized code structure aimed at improving loading speeds.
In conclusion, Instapage clearly emerges as the leader when it comes to speed and performance. While Mozello offers decent speed for basic websites, and Gravity Forms provides efficient form solutions, Instapage’s dedicated focus on landing page speed boosts its ranking for marketers seeking to maximize conversions.
Round Three - Usability and Accessibility
Now, let’s examine usability and the learning curve associated with each platform. Picture a warm welcome as you step into a new world; a friendly interface sets the stage for an easy transition. Instapage is designed with both beginners and advanced users in mind, offering a plethora of tutorials and resources to help every user succeed. Mozello's straightforward interface helps users quickly create functional pages, making it a good choice for those who prioritize simplicity. Gravity Forms, while not a dedicated landing page builder, has a learning curve that can lead to frustration for newcomers. However, it rewards users who invest time in mastering its features with great flexibility and power.
Round Four - Customer Support Experience
Customer support can be likened to a trusty sidekick, always ready to assist when challenges arise. Instapage provides a robust support system, including live chat, email, and a comprehensive knowledge base filled with resources. Mozello also offers assistance through various channels, though response times may vary, potentially leaving users waiting longer than desired. Gravity Forms has a strong community forum where users share solutions, but direct customer support can be limited, particularly for those who need immediate assistance. Overall, Instapage shines in this category, ensuring marketers can always find the help they need.
Round Five - Comparing Pricing Plans
When it comes to pricing, it’s crucial to weigh functionality against cost. Instapage offers a tiered pricing structure that allows marketers to choose a plan that suits their specific needs, including various features that cater to different business sizes. Mozello provides affordable pricing with basic features, catering well to small businesses or individuals starting out. In contrast, Gravity Forms uses a one-time payment model for its plugin, but this might require additional costs for full landing page experiences. Each platform has strengths in this regard, so consider your budget and needs as you make your decision.
In wrapping up our comparison, it’s clear that while all three platforms have unique strengths, Instapage stands out as the leader in providing comprehensive features tailored towards optimized landing pages. Depending on what you're looking for – be it advanced features, simplicity, or flexibility in pricing – there’s a tool that can meet your requirements. Consider exploring Instapage through its free trial or demo, and take the first step towards a success-driven landing page strategy.
