How Moosend vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Moosend and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Moosend vs. Gravity Forms – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling the ultimate superhero team for your marketing strategy. Each contender brings unique powers to the table, ready to tackle your conversion challenges. Whether you’re seeking to boost conversion rates or create stunning landing pages with ease, understanding the strengths of each platform will guide you toward the best choice. In this showdown, we’ll analyze how Instapage, Moosend, and Gravity Forms stack up against each other, exploring their distinctive features and capabilities. Prepare for a friendly competition that will shed light on what makes each tool stand out in the bustling world of digital marketing. So grab your metaphorical cape and get ready for a comprehensive comparison that promises to equip you with the knowledge you need for your marketing adventures.
Introducing the Contestants
Let’s meet our three competitors, each a champion in the realm of landing page creation. First up is Instapage, known as a powerhouse for marketers with its robust features that enable the design of highly customizable landing pages. Marketers appreciate Instapage for its ability to create optimized landing experiences that directly drive conversions. Next, we have Moosend, which is recognized for its all-in-one email marketing and automation solutions that also encompass landing page creation. Moosend appeals to those looking for integration between email marketing and landing page management, offering a seamless user experience. Finally, we have Gravity Forms, a flexible solution that integrates well with WordPress, allowing users to build forms and landing pages tailored to their specifications. Each platform brings unique strengths to the table, but the question remains: which one will ultimately serve your marketing needs best?
First Round - Features and Functionality Face-Off
Template Options and User Experience
When it comes to template variety, each platform presents its users with different levels of options. Moosend offers a modest selection of templates that are easy to customize for those who want a quick setup. However, these templates might feel limited for seasoned marketers seeking more flexibility. Gravity Forms enables users to create landing pages entirely through customizable forms, but it typically requires a more hands-on approach, which might be daunting for beginners. In contrast, Instapage shines with a vast library of professionally designed templates that cater to various industries and marketing goals. Instapage not only provides high-quality templates but also offers a drag-and-drop editor, making it incredibly user-friendly. This combination of variety and ease-of-use makes Instapage a go-to choice for both novices and experienced marketers alike, as they can quickly design and launch their landing pages without sacrificing creativity or functionality.
Instapage: Customization that Drives Conversions
Instapage is positioned as more than just a landing page builder; it’s a strategic partner for marketers aiming to enhance their conversion rates. With powerful customization options, marketers can tailor every aspect of their landing pages to suit their brand identity and target audience. From dynamic text replacement to A/B testing capabilities, Instapage allows for nuanced testing of different variations, demonstrating a commitment to optimizing conversion rates. Furthermore, the platform supports segmentation techniques that help in delivering more relevant landing page experiences to visitors, ultimately leading to increased brand trust and customer loyalty. With Instapage, users can confidently create landing pages that not only look stunning but are also backed by data-driven strategies to ensure higher conversions and reduced marketing costs.
Second Round - The Race for Speed and Performance
Imagine being in a bustling coffee shop, feeling excited to savor your favorite brew but realizing you're stuck in a long line. Similarly, website speed plays a critical role in the user experience. Slow-loading landing pages can deter potential customers, much like that lengthy wait for coffee can lead to frustration and impatience. In the world of digital marketing, speed is essential, and all three platforms approach this need differently. Let’s uncover how each stacks up in this vital arena.
Instapage's Speed and Performance Benefits:
- Optimized for fast load times, greatly reducing bounce rates.
- Employs AMP technology for lightning-fast mobile experiences.
- Advanced caching systems ensure pages are delivered swiftly.
- Regular performance monitoring and analytics to further enhance speed.
Moosend's Speed and Performance Advantages:
- User-friendly interface that ensures quick page creation.
- Strong uptime guarantees for reliable access.
- Integrated marketing automation to streamline processes.
Gravity Forms' Speed and Performance Features:
- Customizable forms optimized for quick loading.
- Works seamlessly with caching plugins for WordPress.
- Efficient database management to speed up form submissions.
- Well-structured output minimizes loading time.
In our assessment of speed and performance, Instapage emerges as the frontrunner. While Moosend and Gravity Forms have offers that cater to user needs, Instapage’s focus on load times and overall site performance sets it apart. This emphasis on speed can be crucial in capturing conversions, as users demand quick and efficient page experiences.
Third Round - Navigating Usability and Learning Curve
Usability is a key factor influencing the choice of a landing page builder. The interface should welcome newcomers while offering advanced features for seasoned marketers. Moosend offers an intuitive dashboard, making it accessible for beginners; however, its learning curve may steepen as users dive deeper into automation workflows. Gravity Forms, while versatile, can be intricate, requiring a solid understanding of WordPress to maximize its potential. On the other hand, Instapage excels in this arena with a clean interface and straightforward setup. The drag-and-drop feature is not only user-friendly but empowers users to create highly customized pages without technical knowledge. Regardless of skill level, each platform offers a learning opportunity, but Instapage's commitment to ease of use elevates it above the rest.
Fourth Round - Customer Support Overview
In the realm of customer support, one can visualize each platform's support team as diligent assistants, always ready to help out. Moosend offers chat and email support, complemented by detailed knowledge bases, making it suitable for users seeking quick answers. Gravity Forms provides community forums and documentation, which can be beneficial but might lack immediate assistance. Instapage distinguishes itself with a dedicated customer support team that is reachable via chat and email, and they also offer an extensive library of resources, including guides and video tutorials. This comprehensive support structure reassures users that they have the help they need, when they need it, which is crucial for maintaining user confidence.
Fifth Round - Pricing and Value Assessment
When evaluating pricing structures, the goal is to assess which platform aligns best with specific marketing needs. Moosend tends to offer competitive pricing, especially for small businesses looking for an all-in-one marketing solution. Gravity Forms operates on a tiered pricing model, which can become cost-effective for users already invested in WordPress. However, Instapage, with its robust feature set, may command a higher price point; yet, this investment is justified by the suite of tools that empower marketers to reduce costs and increase conversion efficiency. Understanding the unique offerings and pricing tiers of each platform is essential to finding the best fit for one’s marketing strategy. After assessing features, speed, usability, support, and pricing, the ideal landing page builder hinges on specific business needs.
In conclusion, while all three platforms bring valuable elements to the table, your decision should depend on your unique marketing objectives. Instapage stands out for its exceptional ease of use, robust features, commitment to speed, and superior customer support. Whether you are a novice or a seasoned marketer, Instapage empowers you to create high-converting landing pages effortlessly. Consider taking Instapage for a spin with a free trial or demo to experience firsthand how it can enhance your marketing efforts. Remember, the ultimate choice aligns with what you value most in a landing page builder.
