How Moosend vs. Formstack vs. Instapage stack up against each other
Compare Instapage with Moosend and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Moosend vs. Formstack – The Ultimate Competition
In the realm of digital marketing, choosing the right landing page builder can feel like assembling a dream team of superheroes to take on your biggest challenges. Each tool serves its purpose, yet each has unique powers that cater to different needs. Instapage, Moosend, and Formstack represent three distinct approaches to crafting high-converting landing pages. With this engaging comparison, we aim to guide you through their features, strengths, and weaknesses, so you can make an informed decision that boosts your marketing strategy. Much like selecting the right superhero for a mission, the right landing page builder will empower you to reduce costs, grow conversions, and deliver relevant experiences that build brand trust and customer loyalty. Let's suit up and explore what these platforms have to offer.
Meet the Challengers: A Brief Overview
In this marketing showdown, we bring forth our three contenders: Instapage, Moosend, and Formstack. Each platform has carved out a niche within the landing page ecosystem, with features and functionality aimed at optimizing conversion rates. Instapage has established itself as a premier solution for marketers seeking extensive customization options and a focus on enhancing user experiences. Moosend, while primarily an email marketing tool, has ventured into landing page creation, aiming to blend email automation with efficient page design. Formstack rounds out our trio by offering versatile form-building capabilities, enabling users to create functional landing pages that can capture valuable leads. These platforms battle it out not just for the title of best landing page builder, but for the trust and loyalty of marketers everywhere. We will scrutinize their respective strengths to determine which one ultimately emerges victorious.
First Matchup - Feature Showdown
Comparing The Template Choices and User Experience
When it comes to creating stunning landing pages that capture attention, the variety of templates and ease of use are vital factors. Moosend offers a selection of templates that are visually appealing and can be easily customized, although they may not be as extensive as those available through more specialized platforms. On the other hand, Formstack’s strength lies in its easy-to-use form builder that seamlessly integrates with landing pages, making it simple to capture lead information. However, Instapage takes the crown with its rich library of templates designed specifically for high conversions. Users can choose from pre-built options, and its drag-and-drop editor allows for quick customization, ensuring a user-friendly experience across all levels of expertise. Furthermore, Instapage emphasizes the importance of A/B testing, enabling marketers to optimize their pages effectively. This feature, combined with comprehensive analytics, gives Instapage users an edge in refining their strategies and making data-driven decisions.
Instapage: The Go-To Solution for Branding and Conversion Optimization
Instapage stands out as an essential tool for marketers who prioritize brand consistency and conversion optimization. With its vast array of templates and an intuitive drag-and-drop editor, marketers can easily create custom landing pages that resonate with their audience while boosting conversion rates. The platform is built for success, offering tools like A/B testing to optimize page performance and analytics features to track user interactions. The seamless integrations with popular marketing tools also position Instapage as a valuable partner in your marketing strategy. By focusing on delivering relevant landing page experiences, Instapage helps reduce costs while enhancing brand trust and customer loyalty, making every visitor feel connected to the brand.
Second Matchup - The Speed and Performance Check
Imagine this: you're in line at your favorite coffee shop, but it feels like a snail's pace. That's how users feel when landing pages take too long to load. With every second, you risk losing potential customers. So, how does each platform stack up in terms of speed and performance? Let's investigate how these competitors deliver quick-loading, user-friendly experiences.
Instapage's Speed Superiority:
- Optimum load times due to advanced caching techniques.
- Lightweight page designs that prioritize quick rendering.
- Dedicated infrastructure that manages traffic spikes effortlessly.
- Integration with CDNs for faster global delivery.
Moosend's Speed Features:
- Responsive templates that adapt quickly to different devices.
- Efficient backend code to streamline loading processes.
- Regular optimizations for mobile-friendly experiences.
Formstack's Speed Excellence:
- Optimized form performance to minimize load times.
- Techniques that improve page speed and responsiveness.
- Reliable hosting services that ensure uptime during peak activity.
In assessing the speed and performance of these three landing page builders, it’s evident that while each has its strengths, Instapage emerges as the clear leader. Its focus on optimal loading times and seamless integration with CDNs positions it as the go-to choice for those who prioritize a quick user experience.
Third Matchup - Usability and Learning Curve Insights
When entering the arena of landing page builders, the learning curve plays a significant role. Each platform offers its own blend of simplicity and depth. Instapage welcomes newcomers with its user-friendly interface, while also providing advanced tools for seasoned pros. Through detailed tutorials and robust resources, marketers can rapidly become proficient in using Instapage’s features. Moosend also tends to cater to beginners, allowing for straightforward landing page creation tied closely to its email marketing functionalities. Formstack, although versatile, requires some time to understand its more complex features. By having these varying levels of user-friendliness, all three platforms ensure that users, regardless of experience, can find their footing.
Fourth Matchup - Customer Support Heroes
Customer support can often be the unsung hero in the digital landscape. Imagine having a team of sidekicks ready to assist you at any moment. Instapage shines here, providing users with multiple channels for support, including live chat, email, and phone assistance. Their extensive knowledge base is another valuable resource. Conversely, Moosend offers reliable customer support through email and a support ticket system but lacks phone support. Formstack also provides email support and an active user community; however, responses can be slower compared to Instapage. This aspect builds confidence in users, ensuring they have support when needed.
Fifth Matchup - Cost and Pricing Strategies
When evaluating the pricing and plans, approaching this in a goal-driven manner is essential. Instapage utilizes a subscription model that can seem premium but offers extensive features that justify the cost for businesses focused on conversion optimization. Moosend, on the other hand, provides economically viable pricing, particularly for small businesses aiming to integrate email marketing with landing pages. Formstack offers various pricing tiers, which can be appealing for organizations with diverse needs but may become costly as more advanced features are required. Ultimately, it’s crucial to consider which platform caters to the specific needs of your business. Take the time to reflect upon your objectives to determine which one offers the best value.
As we wrap up this contest among Instapage, Moosend, and Formstack, all platforms have their unique advantages and challenges. Depending on your specific needs, whether it’s extensive features, reliable support, or cost-effectiveness, one platform may stand out more than the others. We encourage you to evaluate your goals and requirements. Instapage offers a free trial that allows you to experience its extensive functionalities before making a commitment. This is a perfect opportunity for marketers eager to find their ideal landing page solution.
