How Moosend vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Moosend and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Moosend and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Moosend vs. 10Web – The Ultimate Showdown

Choosing the right landing page builder is like assembling a superhero team for your marketing efforts. Each option comes with its unique powers and specialties that can either save the day or leave you stranded. In this article, we will navigate through the distinct features of Instapage, Moosend, and 10Web, providing you a detailed comparison that helps you identify which platform suits your needs best. As online marketing continues to evolve, finding a platform that reduces costs, boosts conversions, and provides personalized landing page experiences is critical in increasing brand trust and customer loyalty. Buckle up for an enlightening journey through the world of landing page builders, where each contender has its own charm and capabilities to offer. You'll discover valuable insights into their features, usability, performance, and support systems, all of which are crucial factors for any marketer aiming to achieve better results.

Introducing the Champions: Instapage, Moosend, and 10Web

In the left corner, we have Instapage, renowned for its unparalleled landing page customization capabilities and high conversion rates. This platform empowers marketers to create stunning landing pages that not only reflect their brand but also drive meaningful customer interactions. In the right corner stands Moosend, a versatile marketing automation platform that excels in email marketing but also offers a solid landing page builder that integrates seamlessly with its other tools. Finally, making its entrance is 10Web, known for its powerful WordPress solutions, offering a landing page builder that caters to users wanting more control and flexibility within the WordPress ecosystem. Each platform boasts its strengths and characteristics, positioning them as worthy rivals in the landing page creation arena. As we proceed, we will assess their key offerings, ensuring you can make an informed decision tailored to your marketing objectives.

Round One – Features Face-off

Diving Deep into Template Variety and User-Friendliness

When it comes to landing page features, the comparison between Instapage, Moosend, and 10Web reveals some intriguing distinctions. Instapage offers a rich library of over 500 customizable templates, making it easy for users to craft distinct landing pages that resonate with their audience. The drag-and-drop interface streamlines the process, even for those without design skills, further enhancing its appeal. On the other hand, Moosend provides fewer templates, yet it stands out due to its responsive designs that ensure optimal viewing on any device. The user interface, paired with automation features, creates an efficient experience for marketers focused on lead generation. Lastly, 10Web integrates its landing page builder with WordPress, catering to those familiar with the platform. This allows users to customize their pages while retaining full control over styling and functionality. Overall, Instapage shines in terms of template variety and customization, while Moosend and 10Web cater to specific user needs in their own capacities.

Instapage: Your Partner for Optimization and Customization

Instapage goes beyond being just a tool; it's designed to be a strategic partner for marketers. Its extensive customization options allow users to not only build landing pages but to optimize them for conversions effectively. With features like A/B testing, real-time collaboration, and comprehensive analytics, marketers can refine their strategies based on user data and behavior. Additionally, Instapage integrates seamlessly with various marketing tools and CRMs, allowing for a streamlined workflow that enhances overall efficiency. This platform's focus on delivering relevant landing page experiences has made it a favorite among businesses aiming to increase brand trust and customer loyalty, further solidifying its position as a leader in the market.

Round Two – Speed and Agility

In the world of online marketing, speed is everything. Slow-loading pages can be detrimental, often resulting in higher bounce rates and poor user experiences. It’s like standing in line for coffee — the longer you wait, the more likely you are to walk away. Thus, evaluating the loading times and overall performance of Instapage, Moosend, and 10Web is vital for marketers who want their campaigns to succeed.

The Swift Advantages of Instapage:

  1. Instapage boasts lightning-fast loading speeds, ensuring that users arrive at their pages quickly.
  2. Optimized performance for both mobile and desktop versions makes it versatile across devices.
  3. Built-in AMP (Accelerated Mobile Pages) technology enhances loading speeds for better mobile performance.
  4. Regular updates and infrastructure improvements contribute to consistent speed and uptime.

The Quick Benefits of Moosend:

  1. Reliable performance that maintains acceptable loading times under various conditions.
  2. Responsive design ensures users experience quick interactions on mobile devices.
  3. Integration with email marketing campaigns enhances overall speed in lead capture and communication.

The Speedy Features of 10Web:

  1. Built on the WordPress platform, 10Web benefits from standard hosting performance metrics.
  2. Caching and image optimization capabilities contribute to reduced loading times.
  3. Regular performance tuning and updates ensure the platform accommodates user traffic gracefully.
  4. Easy-to-use tools allow for faster development of landing pages when speed is critical.

In summarizing the speed and performance of all three landing page builders, Instapage clearly proves to be the fastest performer, crucial for user engagement and retention. However, both Moosend and 10Web provide commendable features, making them reliable options, depending on specific needs.

Round Three – User Experience and Adaptability

When selecting a landing page builder, usability and the learning curve can significantly impact the user experience. Instapage stands out with its intuitive interface that caters to users at all skill levels. Even newcomers to digital marketing can navigate the platform efficiently, thanks to built-in tutorials and a user-friendly design. Meanwhile, Moosend's straightforward options appeal to marketers familiar with automated workflows, allowing users to acclimate quickly. For those operating within the WordPress space, 10Web defines usability through flexibility and control over page design, helping users feel at ease while building. Overall, all three platforms offer a welcoming environment, ensuring that users can grow in expertise while leveraging powerful tools for their marketing endeavors.

Round Four – Support Team Analysis

Customer support can often feel like a safety net, and each of these platforms offers varying levels of assistance. Instapage provides an extensive support structure, including live chat, email support, and a comprehensive knowledge base filled with resources. Moosend focuses on personalized support, ensuring customers receive prompt responses from their team, along with community forums for peer assistance. On the other hand, 10Web emphasizes WordPress-specific knowledge, delivering assistance tailored to users navigating its ecosystem. Whether you're diving into tutorials or seeking immediate help, each provider strives to be the reliable sidekick in your marketing journey.

Round Five – Navigating Pricing and Packages

Pricing structures play a significant role in choosing a landing page builder, as every marketer has different budgetary constraints. Instapage's pricing reflects its extensive features and robust capabilities, offering several plans geared towards businesses of all sizes. Moosend presents an enticing pricing model that benefits startups and SMEs, particularly with an affordable entry-level plan that doesn’t compromise essential features. In contrast, 10Web provides flexibility for WordPress users through its various subscription options tailored to different needs. When evaluating these pricing models, consider which aspects matter most for your marketing objectives and budget.

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