How Monetate vs. GetLandy vs. Instapage stack up against each other

Compare Instapage with Monetate and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Monetate and GetLandy.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Monetate vs. GetLandy – The Ultimate Showdown

Choosing the right landing page builder might feel like assembling your own superhero team, each having unique powers to save your marketing efforts. With Instapage, Monetate, and GetLandy, you’re equipped with different abilities that can lead your campaign to victory. Each contender presents its own flair for optimizing conversions and creating stellar landing pages. So, whether you’re looking to boost conversion rates or enhance customer loyalty, this matchup will guide you to your best option. We’ll explore how each tool compares in various aspects, helping you to make an informed choice as if you had your very own superhero guide. Expect insightful comparisons that break down the features, advantages, and drawbacks of each platform. By the end, you’ll be ready to wield a tool that enhances your digital strategy and supports satisfying user experiences.

Meet the Contenders: A Friendly Rivalry

In the blue corner, we have Instapage, renowned as a leading landing page builder that empowers marketers to craft tailored experiences that drive conversions. Its unique features, such as customizable templates and A/B testing capabilities, have earned it a loyal following. In the red corner stands Monetate, often praised for its robust personalization features that integrate well with existing marketing tools for a seamless user journey. Lastly, in the green corner, we welcome GetLandy, a newcomer that has quickly gained attention for its user-friendly design and affordable pricing, touting simplicity without compromising effectiveness. Each of these platforms has carved out its distinct space in the competitive digital landscape, and while they share common goals of improving conversion rates, their approach and offerings vary greatly. Understanding these differences can significantly influence your marketing strategy and outcomes.

Round One - Feature Showdown

Template Variety and User Experience

Features play a pivotal role when choosing a landing page builder, especially related to template variety and ease of use. Monetate shines with its tailored landing page options, allowing for extensive personalization and dynamic content, perfectly suited for businesses focusing on individualized customer experiences. However, users may find the initial learning curve frustrating due to the complexity of its features. GetLandy, on the other hand, is often hailed for its simplicity, offering a growing library of pre-built templates that make it easy for marketers to launch campaigns without a steep learning curve. Instapage takes the advantage in terms of customization with its sleek drag-and-drop interface, empowering users to create visually stunning pages effortlessly. Coupled with powerful A/B testing and analytics, Instapage emerges as a favorite among those who prioritize data-driven marketing strategies. Ultimately, the choice in this round may boil down to your specific needs: extensive personalization or ease of use.

Instapage: Crafting Personalized Experiences

Instapage stands out not only for its customizable templates but also for its conversion optimization tools. The platform provides marketers with the processes and data they need to refine their campaigns actively. Instapage enables seamless integration with a variety of tools, making it easier to track performance metrics essential for informed decision-making. Unlike some competitors, it offers extensive resources to help users create pages that not only attract but also retain visitors, fostering brand trust and improving customer loyalty. The rich analytics suite allows users to analyze visitor behavior and tweak strategies for peak performance. As a partner in success, Instapage thus empowers businesses to reduce costs while maximizing conversion potential, rendering it a valuable tool in any digital marketer's arsenal.

Round Two - Speed Counts: Performance Assessment

Next, speed and performance take center stage. Website speed is crucial and can make or break a user's experience, with slow loading times comparable to waiting in line at your favorite coffee shop—something that can quickly sour enthusiasm and lead to abandonment. Each platform's speed can significantly influence conversion rates, and optimizing this element is vital for standing out in a competitive market.

Instapage Advantages:

  1. Instapage typically boasts faster loading times due to its optimized infrastructure
  2. Enhanced performance through robust A/B testing, identifying the best versions of landing pages
  3. Efficiency in delivering mobile-responsive designs without sacrificing speed
  4. Built-in integration with powerful analytics for real-time monitoring of page performance

Monetate Advantages:

  1. Makes use of advanced adaptive content features to optimize loading speed
  2. Ability to personalize experiences dynamically, which can improve engagement times
  3. Offers a comprehensive analytics suite to measure performance and speed better

GetLandy Advantages:

  1. Lightweight templates that enhance loading times across all devices
  2. Simplified interface that ensures quicker setup and deployment
  3. Efficient caching mechanisms that speed up page delivery

In evaluating speed and performance, it's evident that while all three platforms offer commendable solutions, Instapage clearly leads the way. Businesses seeking to provide swift user experiences should consider Instapage as their primary option.

Round Three - User Friendliness: Navigating the Interface

User-friendliness is vital in ensuring a seamless onboarding experience for marketers. Instapage invites users with a comprehensive and intuitive design, catering equally to novices and seasoned experts. Tutorials and resources offer a gentle learning curve, making it easier to maximize the tool's capabilities. Monetate pushes boundaries with sophisticated options, which while powerful, may overwhelm beginners looking for straightforward solutions. In contrast, GetLandy emphasizes its simplicity, allowing even beginners to create effective landing pages with minimal fuss. Instapage manages to balance between offering robust features while being easy to navigate, making it an ideal choice for marketers ready to expand their skills as they grow.

Round Four - The Helpful Allies: Customer Support

Customer support can be likened to a loyal sidekick, always ready to assist in challenging moments. Each platform presents different options for support. Instapage offers a robust support system, featuring live chat, email assistance, and access to a vast knowledge base filled with tutorials and guides. Monetate matches this with comprehensive documentation and email support, although response times can vary. GetLandy also prides itself on its supportive community, with active forums and prompt customer service responses. The key here is that users will have ample resources and support from all three platforms, which diminishes the pain points typically associated with onboarding new tools.

Round Five - Evaluating Affordability: Pricing Structures

When it comes to pricing, Instapage may sit at a higher price point reflective of its robust feature set, but it justifies this with the value provided in terms of increased conversion rates and reduced operational costs. Monetate also commands a significant investment, particularly suited for larger enterprises that rely heavily on personalized marketing. GetLandy provides an attractive alternative with its more affordable plans targeting small to medium-sized businesses, offering excellent value without skimping on functionality.

Ultimately, selecting the right landing page builder will hinge on your individual needs and marketing goals. All three platforms boast unique strengths, yet Instapage stands out for those aiming for maximum customization and conversion optimization. Take the plunge and experience the power of Instapage with a free trial or demo, and see how it can elevate your marketing efforts.

FAQs

Try the most advanced landing page platform today