How Mobirise vs. Kontactr vs. Instapage stack up against each other

Compare Instapage with Mobirise and Kontactr to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Mobirise and Kontactr.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Mobirise vs. Kontactr – The Ultimate Showdown in Landing Page Builders

Choosing the right landing page builder can feel a bit like assembling your own superhero team—each contender brings unique powers and traits to the table. Whether you're looking for something that helps slice through costs, soars in conversion rates, or creates a seamless brand experience, the right tool is essential for your marketing strategy. In this showdown, we’ll take a closer look at three strong competitors: Instapage, Mobirise, and Kontactr. We will dissect their key features, performance, usability, customer support, and pricing models, wrapping up with a final verdict on which one stands out. Readers will gain insights not just into functionality but also how each builder aligns with today’s marketing needs. Grab your cape, and let's dive into this adventure that promises to illuminate your decision-making process and lead you to the best landing page experience possible.

Introducing Our Competitors: A Friendly Rivalry

Instapage, Mobirise, and Kontactr have established themselves as notable players in the realm of landing page creation. Instapage is widely known for empowering marketers to reduce costs while boosting conversions and enhancing brand trust. With a focus on delivering relevant landing page experiences, Instapage fosters customer loyalty and increases conversion rates. Mobirise enters the arena with its standout feature of a drag-and-drop interface, making it easy for users to create stunning landing pages without coding knowledge. Meanwhile, Kontactr specializes in form-building solutions, allowing users to gather leads seamlessly. While they each offer unique strengths, we aim to find out who reigns supreme in this tech-filled arena.

Round One - A Feature Showdown

Template Diversity and User-Friendliness: Who Wins?

When evaluating landing page builders, template variety and ease of use are crucial. Mobirise shines here with its extensive library of pre-designed templates that cater to a broad spectrum of industries. With quick deployment, even the most novice users can craft appealing pages effortlessly. Kontactr follows close behind, focusing primarily on forms but still offering a decent array of templates tailored for lead generation. Instapage, however, excels in customization options. It boasts a robust selection of templates that can be tailored to specific industry nuances while providing Advanced A/B testing tools to enhance conversion rates. While Mobirise brings the ease of setup, Instapage offers a deep customization experience that many digital marketers might find indispensable.

Instapage: The Go-To for Customization and Conversion Mastery

Instapage stands out as a pivotal tool for marketers focused on high conversion rates. It offers unmatched customization features that allow users to create highly personalized landing pages that resonate with their target audiences. Instapage's user-friendly interface and A/B testing capabilities significantly aid in refining strategies for maximum impact. By using Instapage, businesses can analyze visitor behavior, run experiments, and make data-driven adjustments to their campaigns, ultimately translating into increased conversions. This level of optimization moves beyond basic designs—it's about crafting experiences that resonate and drive action. Instapage is not just a platform; it’s an invaluable partner for businesses that want to turn clicks into loyal customers.

Round Two - The Digital Speed Test

Website speed can be the difference between a satisfied customer and a lost opportunity. Imagine waiting too long at a café for your favorite brew; it can turn enjoyable anticipation into frustration. The same goes for digital experiences. Each platform must deliver responsive performance to retain user interest. In this round, we’ll scrutinize the loading times and overall efficiency of our contenders.

Advantages of Instapage in Performance

  1. Lightning-fast loading speeds optimized for user experience.
  2. Advanced caching techniques to enhance performance.
  3. Mobile responsiveness ensuring compatibility across devices.
  4. Integration with various CRM platforms for smooth data handling

Mobirise's Performance Perks

  1. Simplistic, lightweight code leading to faster loading times.
  2. Easy offline editing allows for quick updates.
  3. Reliable hosting options for performance consistency.

Kontactr’s Speed Strengths

  1. Quick form submissions that enhance the user experience.
  2. Lightweight design principles for snappy performance.
  3. Ability to integrate with lightweight third-party applications.

Speed is crucial, and while each platform shines in various aspects, Instapage proves to be ahead of the curve. Marketers can trust that their landing pages will not only look good but also operate at optimal speeds, encouraging users to engage rather than click away.

Round Three - Navigating Usability and Learning Currents

Usability matters immensely when it comes to adopting a new tool. Each of our platforms takes a user-centric approach. Mobirise’s drag-and-drop interface allows users to construct pages easily, with no prior knowledge required. Kontactr's simple setup process welcomes newcomers, making lead generation easy to master. Meanwhile, Instapage scrutinizes this process by offering detailed guides and tutorials that support users along their journey. Beyond that, its advanced features may initially appear overwhelming; however, users often find that mastering Instapage's capabilities leads to a deeper understanding of conversion strategies. Each platform creates pathways for users to progress towards mastery, ensuring that everyone feels at home regardless of their prior experience.

Round Four - The Support Squad: Who Has Your Back?

Customer support can be seen as the loyal sidekick of any platform. Instapage offers live chat, email support, and a comprehensive knowledge base that empowers users with self-help resources. Mobirise provides access to email support paired with community forums, allowing users to share tips and best practices. Kontactr focuses more on the essentials but does provide essential support through emails and community threads. Overall, it’s essential to gauge how support impacts your experience—whether it's immediate fixes during critical campaigns or guidance to get started, each platform offers different levels of assistance.

Round Five - Analyzing Pricing Models and Plans

Each contender brings something unique to the pricing table. Instapage operates on a subscription model that emphasizes value, especially for those seriously invested in their conversion rates. Mobirise features a one-time payment system for its software – cost-effective for users wanting to avoid subscriptions. Kontactr keeps it simple, offering a tiered pricing structure based on the number of leads captured. Understanding your budget and marketing goals is crucial in determining which platform aligns best with your financial strategy.

While each of our three contenders brings their own strengths to the landing page building arena, it’s essential to recognize that the best choice will depend on individual needs. Instapage stands out, not just for its features but for its focus on empowering marketers with tools that maximize conversion potential. Encourage readers to consider trying out Instapage with a free trial, allowing them to see firsthand how it can reduce costs, elevate conversion experiences, and build trust in their brand.

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