How Split.io vs. HubSpot vs. Instapage stack up against each other
Compare Instapage with Split.io and HubSpot to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Split.io vs. HubSpot – The Ultimate Showdown
Choosing the right landing page builder can feel like assembling your dream team of superheroes for a marketing campaign. You want the perfect blend of power, ingenuity, and reliability to combat the challenges of conversion. Fortunately, the battle between Instapage, Split.io, and HubSpot offers an exciting opportunity to explore three formidable contenders. Each platform brings unique strengths to the arena, making it essential to compare their features, performance, usability, support, and pricing. This article promises an engaging journey into the world of landing page builders, revealing which tool stands out in delivering relevant landing page experiences that build brand trust and grow customer loyalty while also amplifying conversion rates. (With that said, let’s jump into the introductions to see how they measure up against one another.)
Meet the Heavyweights of Landing Page Builders
Before we dive into the intricacies of each platform, let’s introduce our three competitors vying for your attention in the digital marketing ring. Instapage is well-known for its exceptional landing page capabilities, designed to empower marketers to create, optimize, and analyze landing pages with ease and precision. Not far behind, Split.io shines in the realm of feature experimentation, focused on releasing new features seamlessly and safely. HubSpot, a giant in the marketing landscape, brings an all-encompassing platform that integrates landing page building with CRM, email marketing, and analytics — aiming to create an all-round marketing juggernaut. These friendly rivals each come with their own claims to fame, catering to diverse marketer needs. So, who will emerge victorious in this battle of digital prowess? (Let’s see how they stack up in terms of features.)
Round One - Feature Showdown
Template Variety and Usability Comparison
When it comes to features, the heart of any landing page builder lies in its templates and ease of use. Instapage boasts an impressive library of over 500 customizable templates that cater to various industries and marketing goals, enabling marketers to create visually appealing and conversion-driven pages quickly. The intuitive drag-and-drop interface allows users to customize their chosen template effortlessly. On the other hand, Split.io, while primarily focused on A/B testing for features rather than dedicated landing pages, offers solid usability when it comes to its experimentation features. Users can design tests around their website without the friction of complex setups. HubSpot’s selection of landing page templates is also worth noting; however, they are integrated within a more comprehensive CRM platform, which, while robust, can sometimes feel overwhelming for those focused solely on landing pages. (In the end, how does Instapage ensure optimal customization and conversion rates?)
Instapage: Your Partner in Optimization
Instapage takes the crown when it comes to customization and conversion optimization tools. Its versatile platform allows marketers to create high-converting landing pages tailored to their specific audience segments. With advanced analytics, A/B testing, and a user-friendly interface, Instapage empowers users to experiment efficiently, derive actionable insights, and refine their strategies effectively. By optimizing landing pages to offer relevant experiences, marketers can significantly reduce costs, enhance conversions, and build trust and loyalty among their customers. The integrations with various marketing tools further bolster its effectiveness, ensuring that the entire marketing funnel is connected and optimized. It’s not just a tool; Instapage serves as a strategic partner, steering marketers toward greater success in a competitive digital landscape. (Let’s now pivot to see how speed and performance play a crucial role in our contenders’ offerings.)
Round Two - Speed and Performance Dynamics
In today’s fast-paced digital environment, the speed of your landing page can mean the difference between a visitor staying engaged or bouncing away in frustration. Imagine waiting in line at your favorite coffee shop, only to find the barista is moving at a snail’s pace; it’s enough to sour any mood. User experience hinges on quick-loading landing pages that grab attention immediately, leaving a positive impression and encouraging visitors to act. With this analogy in mind, let’s evaluate the performance dynamics of our three competitors and their capabilities.
Instapage Advantages:
- Highly optimized for fast loading times, ensuring users don’t abandon pages.
- Offers built-in AMP (Accelerated Mobile Pages) support to enhance mobile performance.
- Utilizes reliable cloud infrastructure for consistent uptime and speed.
- Regular monitoring and testing assure that performance standards are maintained.
Split.io Advantages:
- Lightweight design focuses on performance for experimentation.
- Static page strategies that reduce load times during A/B testing.
- Integrated analytics providing real-time performance insights.
HubSpot Advantages:
- Inbuilt optimization suggestions that help in maintaining speed.
- Robust infrastructure supporting high traffic without slowing down.
- Integrated functionalities reduce the need for loading multiple resources.
In summary, speed and performance are critical when selecting a landing page builder. While all three platforms have their merits, Instapage stands out for its unwavering focus on fast-loading pages and robust performance features, making it a clear favorite among marketers looking to optimize their campaigns.
Round Three - Navigating Usability and Learning Curve
Usability is another central theme that can either empower or hinder marketers as they set out to create their landing pages. A user-friendly interface can greatly influence your learning curve, making it easier to transition from novice to expert. Instapage offers an intuitive setup process, reassuring users that they can execute their ideas without getting lost in complex functions. The platform features detailed tutorials and a supportive community, paving the way for a smooth learning journey. On the other hand, Split.io presents its users with well-documented guides that facilitate experimentation flow. Its learning curve is fairly manageable, provided users are focused on testing rather than extensive design setups. HubSpot offers comprehensive resources unified under its marketing ecosystem, which is both a blessing and a burden. Many users may find themselves overwhelmed as they navigate its all-inclusive dashboard. Ultimately, regardless of the platform chosen, users are empowered to enhance their skills and achieve success in online marketing endeavors.
Round Four - The Support Teams
When venturing into marketing territories, having a reliable support team can feel like having a loyal sidekick ready to assist at a moment’s notice. Instapage goes above and beyond, providing live chat, email support, and extensive help center resources. The community forums are abuzz with fellow marketers sharing insights and tips, making it a thriving hub for assistance. Split.io also provides valuable resources through its support channels, offering email and chat options that stand out for their responsiveness. Meanwhile, HubSpot has a wealth of support options including community forums, a massive knowledge base, and customer service representatives available via call. (In this round, it seems clear that while all have strong support systems, Instapage manages to create a supportive community around it.)
Round Five - Pricing Strategies Unlocked
Pricing can often shape a marketer's choice of software, especially when value for investment is a crucial consideration. Instapage offers tiered subscription plans designed with a variety of needs in mind, ensuring marketers can choose a plan that fits their budget while unlocking comprehensive landing page features. In comparison, Split.io operates with a different pricing model focused on feature experimentation, catering more to developers and product teams who are looking to optimize features rather than landing pages directly. Their value proposition may appeal to those invested in fine-tuning their applications. HubSpot's pricing is integrated within its broader platform model, which can be cost-effective for those seeking an all-in-one solution for their marketing needs. However, the complexity and potential upsell may be daunting for some. Ultimately, understanding each platform’s pricing strategy is essential in aligning the best choice with individual marketing goals.
Wrapping up this friendly guide, while Instapage, Split.io, and HubSpot each present their unique offerings, the right platform boils down to your objectives. Instapage shines brightly with its powerful landing page features designed to grow conversions, reduce costs, and create engaging experiences that resonate with audiences. It’s essential to reflect on what you value most—whether speed, support, or ease of use. If you’re inclined, consider trying Instapage free through a trial or demo to see how it can elevate your landing page creations.
