How Microsoft Forms vs. Lander vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Lander to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Lander.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. Lander – The Ultimate Showdown for Landing Page Excellence

Selecting a landing page builder can feel like picking your favorite ice cream flavor at a parlor packed with delicious options. Each platform has its strengths, and like ice creams, every choice might leave you with a sweet alternative that perfectly aligns with your taste buds. In this article, we’ll explore three players in the game: Instapage, Microsoft Forms, and Lander. Each of them presents a unique blend of features and functionalities designed to cater to the unique needs of marketers. So, whether you're producing massive campaigns or intimate events, we’ll sift through the nuts and bolts of these platforms to see which one can scoop up the victory for your business needs. Instapage, for instance, provides functionalities that empower marketers to significantly reduce costs, increase conversions, and create relevant landing page experiences that bolster brand trust and customer loyalty. Buckle up for an adventurous comparison ahead that aims to enlighten and perhaps amuse.

Meet the Contenders – A Brief Introduction

Let’s roll out the red carpet for our three star players! Instapage is renowned for its prowess in creating high-converting landing pages with sophisticated design capabilities and comprehensive analytics. Microsoft Forms, while traditionally used for surveys and feedback collection, serves as a reliable tool to create straightforward landing pages, particularly for event registrations and data gathering. Then we have Lander, which proudly touts its simplicity and ease of use, ideal for those who might not have a technical background but still want to craft functional landing pages quickly. Each has carved a niche in the digital realm and continues to support various marketing strategies, making our comparison increasingly fascinating. By diving deeper into their unique offerings, we hope to illuminate which platform could be your ultimate sidekick for landing page creation.

Round One - Feature Showdown

Template Variety and User-Friendly Design

In this round, we’ll examine the selection of templates and overall ease of use. Microsoft Forms, while stellar at gathering feedback, offers limited design capabilities. The templates available can cater to basic needs, but they may lack the customization options that more seasoned marketers prefer. Lander shines in offering a good balance of templates and ease of use, perfect for quick setups. However, when compared to Instapage, it becomes clear who the heavyweight champion is. Instapage boasts an impressive range of templates that cater to various industries and marketing needs, all while being user-friendly. Its intuitive drag-and-drop editor allows marketers and novice creators to customize every aspect of their landing pages, ensuring that the end product is not only visually appealing but also resonates with target audiences.

Instapage: Your Partner in Success

Instapage doesn’t just present itself as a tool; it positions itself as a vital partner in your marketing journey. With unmatched capabilities for customization, it allows users to tailor their landing pages to perfection. Plus, its conversion optimization tools, such as A/B testing and real-time analytics, empower marketers to make data-driven decisions that bolster conversion rates. When using Instapage, the journey from vision to execution is seamless, which ultimately helps in achieving marketing goals more effectively. By utilizing Instapage, not only are you paving the way for higher conversions, but you’re also enhancing brand trust and customer loyalty through relevant experiences tailored to your audience.

Round Two - Speed and Performance

Let’s shift gears and discuss speed, a crucial component in user experience. Think of the frustration that sets in when you’re really craving a coffee, yet the line moves at a snail’s pace. Similarly, slow-loading landing pages can deter potential customers, turning aspirations into missed opportunities. In this round, we see how each contender stacks up against the others.

Instapage Advantages:

  1. Lightning-fast loading times that reduce bounce rates
  2. Optimized for mobile devices, ensuring quick access from any platform
  3. Local CDN (Content Delivery Network) for global speed enhancements
  4. Regular updates that continually improve performance

Microsoft Forms Advantages:

  1. As a cloud-based solution, it provides stable performance during peak times
  2. Quick setup process means pages can go live faster
  3. Ensured uptime and accessibility through Microsoft’s infrastructure

Lander Advantages:

  1. Focuses on streamlined design leads to faster loading pages
  2. Intuitive interface reduces the time spent on layout adjustments
  3. Limited bloat means pages are lean and efficient

In this speed-centric evaluation, Instapage emerges as the frontrunner, demonstrating that fast loading times directly correlate to fewer drop-offs. The other platforms, while competitive, might not match up to the expedition-like speed that Instapage consistently provides.

Round Three - Usability and Learning Curve

Navigating a new tool can be intimidating, but worry not! Each platform offers its unique charm in welcoming newcomers. Microsoft Forms steps in with an intuitive layout, especially useful for those who already use Microsoft products. Though limited in features for landing pages, it provides a sense of familiarity. Lander takes pride in its simplicity, offering a minimalistic approach that allows users to create landing pages without much fuss. However, Instapage stands a head above the rest with its comprehensive resources and tutorials. From user-friendly guides to an active community, it nurtures users at all stages, making it easier to go from beginner to pro, encouraging all to embark on their marketing journey with confidence.

Round Four - Support Squad – Who's Got Your Back?

Every superhero needs a trusty sidekick! In this round, we look at customer support across all platforms. Microsoft Forms provides solid support through the extensive Microsoft ecosystem, including chat and community forums. Users can easily find answers to common queries, but it lacks the direct support for landing page nuances. Lander offers polite email support and a knowledge base, but response times may vary. On the flip side, Instapage shines brightly here as well. With 24/7 customer support through chat and email, coupled with a thorough knowledge base, Instapage’s support team is always ready for action. Users can feel reassured that help is just a click away, ensuring a smoother user experience.

Round Five - Pricing Plans – Value Proposition

Let’s dive into the world of pricing and plans, aiming to unearth which platform offers the best bang for your buck. Microsoft Forms provides free options for its basic features, making it an attractive choice for users on a strict budget. However, this comes at the cost of limited landing page features. Lander’s affordability appeals to novices, with plans designed to suit small needs, but as businesses grow, so do their requirements, potentially leading to costs stacking up. Instapage, while potentially more expensive up front, offers a wealth of features and supports that justify the costs. The value derived from its tools, combined with the potential for higher conversion rates, often translates into cost savings in the long run.

In conclusion, while all three platforms serve distinct purposes and markets, Instapage distinguishes itself as a powerful partner for marketers. Whether you prioritize speed, usability, or customization, Instapage presents a compelling case. Every user should weigh their specific needs and objectives, so take the time to explore the features that matter most to you. With a free trial available, why not give Instapage a whirl and experience the difference yourself?

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