How Microsoft Forms vs. Fluent Forms vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Microsoft Forms vs. Fluent Forms – The Showdown of Landing Page Creators

Choosing a landing page builder can feel like assembling the ultimate hero team for your marketing endeavors. Each tool brings unique strengths to the table, making the selection process both crucial and exciting. As we dive into this article, imagine Instapage as the powerhouse hero, built to empower marketers by reducing costs, increasing conversions, and creating landing page experiences that resonate with potential customers. The article will provide an engaging yet informative exploration of three key players in this space – Instapage, Microsoft Forms, and Fluent Forms. Their unique features and offerings will be dissected in a manner that is not only informative but also enjoyable and easy to digest, ensuring you’re armed with all the insights needed to make the perfect choice for your business's unique needs.

Meet the Contenders in the Ring

As we step into the arena, let’s introduce our three contenders in the digital landscape. First up, we have Instapage, renowned for its exceptional capabilities in crafting conversion-optimized landing pages that cater uniquely to marketers' needs. Next, Microsoft Forms takes the stage, appreciated mainly for its survey capabilities and ease of use for data collection. Lastly, we present Fluent Forms, a WordPress-based plugin that allows users to create robust forms and landing pages with ease. Each contender has carved out its niche, showcasing unique strengths that make the landing page creation process efficient and user-friendly. Together, they represent a variety of approaches to landing page design, allowing marketers to choose a solution that best fits their business objectives and workflows.

Round One – Feature Showdown

Template Variety and User-Friendliness Comparison

In the first round, we scrutinize the features of each platform, specifically its template variety and ease of use. Microsoft Forms, while primarily known for creating surveys, offers basic templates that suit general purposes. However, they may lack the vibrancy that dedicated landing page tools bring. On the other hand, Fluent Forms boasts a wider array of templates, catering to WordPress users and enabling easy form customization with drag-and-drop functionality. Instapage, in this arena, stands out with an extensive archive of high-quality, professionally designed templates that are targeted specifically at enhancing conversion rates. Each template is fully customizable, enabling marketers to create tailored experiences that align with their brand identities. Further boosting Instapage's features is the analytics and A/B testing functionality integrated within the platform, essential for optimizing landing pages to achieve the best performance. This combination of user-friendly tools and rich features truly positions Instapage at the forefront of template variety and ease of use.

Instapage: Your Go-To for Customization and Conversion Mastery

When we examine Instapage more closely, we uncover its remarkable prowess in customization and conversion optimization. This platform doesn’t merely provide templates; it supports a level of design flexibility that is critical for marketers aiming to create highly relevant landing pages. The user interface is intuitive, allowing marketers to tinker with layouts, colors, and fonts effortlessly. Moreover, its advanced features, such as dynamic text replacement and personalized landing pages based on user behavior, empower businesses to deliver truly customized experiences that can boost engagement and conversion rates. Unlike other platforms that may limit what you can do, Instapage positions itself as a robust partner in your marketing success, ensuring businesses have the tools they need to minimize costs while maximizing return on investment.

Round Two – Speed and User Experience

In this round, we assess how quickly and efficiently each platform delivers landing pages, engaging readers with an analogy of waiting for coffee at their neighborhood café. Just like that brief moment of anticipation can affect your day, loading times on landing pages significantly influence user experience. If a page takes too long to load, potential customers may click away and lose interest. Therefore, understanding how each contender stacks up in terms of speed is crucial for making an informed decision.

Advantages of Instapage:

  1. Fast page load times, optimized for both desktop and mobile devices
  2. Built-in performance tracking to identify page speed issues
  3. Advanced caching techniques to enhance user experience
  4. Utilization of content delivery networks (CDNs) for faster delivery

Advantages of Microsoft Forms:

  1. Quick to load due to simple templates
  2. Efficient handling of data collection requests
  3. Integration with Microsoft services for streamlined performance

Advantages of Fluent Forms:

  1. High-speed performance tied to WordPress hosting capabilities
  2. Efficient use of resources, ensuring swift form submissions
  3. Continual updates to enhance loading speeds

When considering the speed and performance of all three landing page builders, it’s clear that Instapage outshines the competition. With its specialized features designed to enhance the overall user experience, Instapage ensures your landing pages load quickly, reducing bounce rates and increasing user engagement.

Round Three – User-Friendliness and Learning Curve

In this round, we engage readers with an encouraging discussion about how each platform accommodates both newbies and seasoned marketers. Think of it as a friendly competition where each platform shines in different ways. For Microsoft Forms, the onboarding process is straightforward; anyone familiar with Microsoft’s interface will find it easy to navigate. Fluent Forms matches this sentiment, with seamless integration into WordPress that allows users to start creating forms immediately. Instapage, however, takes user-friendliness a step further, providing a wealth of resources, including tutorials and responsive customer support, ensuring that users feel confident regardless of their experience level. The overall design philosophy behind each platform offers reassurance that users are on a path toward mastering their landing page skills, whether they are just starting or already have experience.

Round Four – Support Teams

Personifying customer support as grateful sidekicks certainly brings charm to evaluating how each platform ensures users are not left in the dark. Microsoft Forms offers a basic support structure primarily through online documentation and community pages. Fluent Forms provides dedicated support, including live chat and email assistance, which is a vital asset for users seeking timely help. Conversely, Instapage thrives in this category, presenting robust support options with 24/7 live chat, email assistance, a detailed knowledge base, and user community forums. This essential support structure positions Instapage as a reliable ally for marketers, allowing them to quickly resolve issues and optimize their campaigns.

Round Five – Pricing Overview

In the final round, we tackle the pricing models of each platform from a goal-driven angle, aiming to help readers understand which option delivers the best value for their specific landing page needs. Microsoft Forms is part of the Office 365 suite, making it a go-to for existing Microsoft users, while Fluent Forms operates on a freemium model that allows users to start with limited features and upgrade as needed. Instapage, on the other hand, offers tiered pricing plans with robust features, ensuring that all users can find a plan that fits their budget while reaping the advantages of advanced tools and capabilities. The main takeaway is that while all three platforms have their unique strengths, the ideal choice hinges upon personal goals, budget constraints, and feature preferences.

As we wrap up this comparison, it's vital to remember that the best choice hinges on your specific requirements and goals. Each landing page builder offers distinct advantages, making it important to evaluate what matters most to you. Whether it’s inclusivity of features, quality support, or the most flexible pricing model, assess your unique needs and take the leap with Instapage, which you can experience through a free trial or demo.

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