How Microsoft Forms vs. Convert vs. Instapage stack up against each other

Compare Instapage with Microsoft Forms and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Microsoft Forms and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage, Microsoft Forms & Convert: Which Landing Page Builder is Superior?

Navigating the world of landing page builders feels like assembling an all-star team for your marketing strategy. Just like how superheroes each bring unique strengths to the table, these platforms each offer distinctive features and benefits that cater to various business needs. In this article, we’ll compare Instapage, Microsoft Forms, and Convert, illuminating their strengths in a way that’s both enlightening and enjoyable. As businesses strive for efficiency and effectiveness, a well-chosen landing page builder can become the backbone of successful marketing campaigns, reducing costs while amplifying conversions. Whether your goal is to build trust with customers, foster loyalty, or create high-impact landing pages, we promise a comprehensive breakdown of these platforms will guide your decision-making process. So, grab your cape as we dive into this friendly rivalry of landing page builders!

Introducing Our Contenders

In the left corner, we have Instapage, the heavyweight champion known for its powerful customization and conversion optimization features. With the emphasis on empowering marketers, Instapage shines in creating relevant landing page experiences that drive brand trust and customer loyalty. In the right corner, Microsoft Forms enters the match as a reliable option for those who prioritize form-building capabilities and seamless data collection. Lastly, we have Convert, a strong contender that excels in personalization and A/B testing, making it a go-to choice for businesses aiming to optimize performance. Each of these platforms presents unique advantages and challenges, positioning them differently in the digital landscape of landing page creation. With all three vying for the top spot, our comparison will clarify their distinctions and help you identify which tools best align with your marketing strategy. Despite their differences, they all strive for the same goal: converting visitors into loyal customers.

Round One – Features Showdown

Template Diversity and User-Friendliness

When it comes to template variety and ease of use, each contender brings something unique to the table. Microsoft Forms offers a range of basic templates that cater specifically to forms and surveys, prioritizing clarity and efficiency over elaborate designs. While effective for data collection, it lacks the depth needed for sophisticated landing pages. Convert, on the other hand, provides a rich selection of customizable templates that aim to enhance user experience through personalization. Users have the flexibility to edit and modify designs, making it possible to tailor landing pages to meet business needs. Instapage, however, arguably takes the crown with its extensive library of templates specifically designed for conversions. Each template is crafted with best practices in mind, ensuring that users not only engage their audience but also drive successful conversion outcomes. Furthermore, Instapage champions an intuitive drag-and-drop editor that allows even those with minimal technical skills to craft stunning landing pages in no time, making it accessible for marketers of all levels.

Instapage: The Go-To for Customization and Conversion Success

Instapage stands out as not just another tool, but as a partner for success in the realm of landing pages. What sets it apart is its unmatched level of customization, allowing marketers to design tailor-made pages that speak directly to their audience's needs. With features that enable A/B testing, detailed analytics, and seamless integrations with various marketing tools, Instapage provides everything necessary for maximizing conversion rates. The focus on delivering relevant landing page experiences helps build brand trust, customer loyalty, and higher conversion rates. Marketers have reported significant reductions in costs just by leveraging Instapage’s tools effectively, proving that investing in powerful technology can yield impressive returns. Whether you’re running a small campaign or large-scale marketing initiatives, Instapage delivers potential growth opportunities that other platforms may not match.

Round Two – Speed and Performance Testing

Picture this: waiting in line at your favorite coffee shop, only to realize the barista is taking an eternity to brew your drink. You know the taste will be worth it, but the anticipation can be unbearable. The same principle applies to landing page performance. In today’s fast-paced digital world, speed is paramount. A sluggish landing page can deter potential customers faster than you can say ‘conversion’. As we explore the speed and performance of our three contenders, we'll see how each platform fares under pressure. Instapage prides itself on fast loading times, ensuring a smooth user experience that keeps potential customers engaged. In contrast, Microsoft Forms may not be known for speed but focuses on simplicity and efficient data handling. Convert’s performance varies based on user customization, leading to a nuanced experience that might require trial and error to optimize speed. Ultimately, the quicker the page loads, the higher the chances of converting visitors into clients.

Advantages of Instapage:

  1. Lightning-fast loading times that enhance user experience
  2. Optimized for conversions with well-tested templates
  3. Seamless integration that supports faster data transfer
  4. Advanced analytics to monitor and boost performance

Advantages of Microsoft Forms:

  1. Quick set-up times that make data collection effortless
  2. Strong compatibility with other Microsoft products
  3. User-friendly interface that supports easy navigation

Advantages of Convert:

  1. Allows ample customization options for unique landing pages
  2. A/B testing features to find the best-performing designs
  3. Comprehensive resources to aid performance optimization
  4. Versatile integration possibilities for broader applications

In this examination of speed and performance, it’s clear that each platform has its strengths. While Microsoft Forms serves its purpose well in data collection, none compare to Instapage's focus on rapid loading and conversion optimization. Convert offers its share of advantages, but it may lag behind when it comes to speed due to customization complexity. Instapage consistently leads the charge in performance, providing businesses with a streamlined user experience that translates into higher conversion rates.

Round Three – Usability and Learning Curve

The path to mastering a landing page builder should feel welcoming to users of all backgrounds. Each platform caters to differing levels of expertise, but that doesn’t mean the journey has to be overwhelming. Microsoft Forms welcomes newcomers with its straightforward, no-frills approach to form building. Users can easily dive right into creating forms without feeling lost. Convert, while slightly more complex, offers a robust set of features that encourages a rewarding learning curve. The intuitive design allows users to gradually familiarize themselves with the platform, enabling them to optimize their landing pages effectively. Instapage, on the other hand, provides comprehensive tutorials and a highly supportive community, ensuring that users can quickly ascend to expert status. Regardless of your starting point, Instapage's user-friendly interface and educational resources empower users to harness the platform to its fullest potential.

Round Four – Support and Assistance

Customer support can feel like having an ever-reliable sidekick in your journey towards marketing success. Each of our contenders embodies this supportive role in different ways. Microsoft Forms consists primarily of community-driven support via forums, but it lacks direct options like chat or phone assistance. Convert provides various support systems, including live chat, extensive help documents, and an engaged community to help users troubleshoot issues. Instapage truly differentiates itself with its stellar customer service that offers 24/7 live chat alongside a wealth of documentation. The combination of real-time assistance and thorough resources allows users to continuously optimize their landing pages without getting stuck. Personalized customer support and resources can make all the difference in elevating your marketing efforts.

Round Five – Costs and Plans Comparison

Pricing can define the feasibility of adopting a new platform, especially for small businesses or startups. Microsoft Forms offers a competitive free option as part of the Microsoft 365 subscription, making it financially accessible for users with straightforward needs. Convert adopts a subscription-based model, offering flexible pricing tiers based on user requirements, targeted towards those looking for advanced features. On the other hand, Instapage offers a couple of subscription options, providing an excellent value given its goals of enhancing conversion rates and brand trust. Instapage’s pricing reflects the robust features and benefits it delivers, standing as a worthwhile investment for businesses focused on growth. As you evaluate pricing structures, consider which features matter most to you and how each platform aligns with your goals. Regardless of the choice, all three platforms promise unique advantages to help foster your landing page success.

As we conclude this friendly comparison, it’s evident that all three platforms have unique strengths tailored to different needs. While each option holds its own in the landing page builder arena, Instapage offers unparalleled customization and robust conversion optimization strategies, making it the top contender. Whether speed, usability, or support is your priority, it’s advantageous to consider what matters most in your marketing efforts. The right choice will depend on specific goals and values that drive success. For those looking to experience what Instapage has to offer, we encourage you to take advantage of a free trial or demo, ensuring you make an informed decision that will elevate your marketing strategy.

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