How Microsoft Forms vs. Constant Contact vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Constant Contact to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Constant Contact – Who Stands Out in the Digital Crowd?
Imagine you're building the ultimate marketing strategy, and choosing the right landing page builder is like assembling your dream team of superheroes. Just like Iron Man brings tech prowess and Captain America gives that motivational pull, each of these platforms—Instapage, Microsoft Forms, and Constant Contact—has unique strengths. As we explore their capabilities, we'll discover not just the tools you need, but also how they empower marketers to reduce costs, enhance customer engagement, and drive conversions. Readers should expect a friendly comparison filled with insights that help inform their decisions, ultimately making their marketing efforts as successful as possible. The journey begins with understanding our three contenders, each ready to step into the spotlight and showcase their capabilities.
The Digital Gladiators Enter the Arena
In the fast-paced world of digital marketing, having the right tools can mean the difference between success and obscurity. Today, we put the spotlight on three competing platforms: Instapage, Microsoft Forms, and Constant Contact. While Instapage shines as a leading landing page builder, Microsoft Forms offers strong survey features, making it a great option for data collection. Constant Contact, on the other hand, is known for its robust email marketing capabilities but also provides landing pages. Each contender has carved out its niche in the vast digital landscape. Although they share the common goal of helping marketers effectively reach their audience, the methods and tools they use differ significantly. Join us as we dissect their capabilities, advantages, and the unique offerings that set them apart from one another. These friendly rivals, while competitive, also serve as examples of how the right digital tool can transform a marketing campaign for businesses of all sizes.
Feature Matchup - Which Platform Packs More Punch?
Template Variety and User-Friendliness - A Hands-On Comparison
Navigating the world of landing page creation can feel daunting, especially when focused on finding the right templates and ease of use. Microsoft Forms provides users with streamlined customization options, particularly for forms and surveys, which can ensure a user-friendly process for data collection. While it might not stand out for landing page customization, it's a solid choice for marketers looking to gather customer insights. Constant Contact, famous for its email marketing prowess, offers decent landing page templates designed to support email campaigns. Its intuitive interface attracts small business owners who appreciate straightforward, drag-and-drop functionality. However, when it comes to template variety and user experience, Instapage takes the cake. It boasts a vast library of templates designed specifically for conversion, enabling marketers to create visually appealing and high-performing landing pages that attract attention. With features like real-time editing and A/B testing, Instapage not only simplifies the process of crafting tailored landing pages but also empowers users to optimize conversions at every stage of their campaigns. Therefore, for those prioritizing template diversity and an intuitive building experience, Instapage clearly has the upper hand.
Instapage: Your Ally in Customization and Enhanced Conversions
What sets Instapage apart is its unwavering commitment to customization and conversion optimization. This platform is not merely a tool but a partner in the journey toward marketing success. With Instapage, marketers can create high-converting landing pages without the need for extensive coding knowledge. Users benefit from its powerful visual editor, making it easy to tailor every aspect of their landing page, from headlines to call-to-action buttons. The platform also features advanced analytics and A/B testing capabilities, ensuring that marketers can fine-tune their campaigns to achieve optimal results. Moreover, Instapage allows for seamless integrations with popular marketing tools, enhancing the overall user experience. By facilitating a quick setup and enabling real-time adjustments, Instapage empowers businesses to reduce costs while driving higher conversion rates. This potent combination ultimately fosters customer trust and loyalty, giving brands an edge in the competitive digital landscape.
Performance Insights - The Speed Showdown
Let’s take a moment to consider the unsung hero of web experiences: speed. Picture yourself waiting an eternity to get a cup of coffee, only to find out they’ve run out of your preferred blend! Similarly, slow-loading landing pages can frustrate visitors and lead to missed opportunities. Speed matters, and it plays a crucial role in user satisfaction and conversion rates. As we explore how each platform handles speed and performance, it becomes evident that a reliable landing page builder can make or break a campaign. Choosing the right tool isn’t just about aesthetics; it’s about providing an optimal experience for every user who clicks through.
Instapage Advantages:
- Instapage is optimized for fast loading times, crucial for retaining visitor interest.
- Utilizes advanced caching techniques to ensure minimal latency.
- Provides AMP (Accelerated Mobile Pages) support to enhance mobile performance.
- Offers integrations that help streamline tracking and analytics for better insights.
Microsoft Forms Advantages:
- Fast setup for surveys and questionnaires, minimizing loading times.
- Simplicity and efficiency in collecting data, which leads to quicker feedback.
- Responsive design ensures compatibility across devices, enhancing user experience.
Constant Contact Advantages:
- Strong infrastructure designed for email and landing page speed.
- Optimized for high email deliverability, ensuring connections with target audiences.
- Drag-and-drop functionality provides a quick path to creating engaging content.
In reviewing the speed and performance of these platforms, it’s clear that Instapage stands out for its robust optimization strategies and commitment to fast-loading pages. While Microsoft Forms and Constant Contact both perform admirably, particularly for their intended uses, Instapage leads the charge for marketers who prioritize landing pages as part of their overall strategy.
Usability – A Friendly Welcome for Newbies and Pros Alike
When it comes to usability, a friendly interface is vital for both newcomers and experienced marketers. Microsoft Forms shines with its straightforward design, allowing users to quickly create forms without a steep learning curve. Users can effortlessly navigate through options, making it an ideal choice for those new to online surveys. Constant Contact’s interface similarly supports ease of use, featuring drag-and-drop functionality that allows customers to put together landing pages and emails with minimal hassle. In contrast, Instapage offers a user-friendly editor packed with features that encourage creativity without overwhelming users. Users can explore a bounty of templates, customization options, and functionalities at their fingertips. This blend of simplicity and comprehensive tools ensures that everyone, irrespective of their skill level, can flourish with Instapage. No matter which platform you choose, the emphasis on usability means you’ll find support and resources to propel your marketing efforts forward.
Support Squads – Who’s Got Your Back?
Imagine each platform's customer support as your go-to sidekick, ready to provide assistance anytime. When navigating the world of digital marketing, reliable support can make a significant difference. Microsoft Forms offers help through email and a robust help center filled with articles and FAQs to address common questions. Constant Contact takes it a step further, providing dedicated support via chat and phone, ensuring you can reach out for assistance when needed. Their vibrant community forums also serve as a resource for users seeking peer advice or expert tips. Instapage, too, delivers exceptional customer service, combining live chat, email support, and extensive online resources, including webinars and guides to help users master the platform. Each support squad excels in its way, offering users the reassurance needed when tackling challenges. With each platform standing firmly behind its users, marketers can feel confident in their choice.
Pricing and Plans - Which Value Reigns Supreme?
When it comes to pricing structures, it’s essential to find a plan that aligns with your marketing goals. Microsoft Forms offers a free version with limited features, making it ideal for small projects or quick surveys, while its higher-tier options come bundled with Microsoft Office subscriptions, providing more comprehensive features. Constant Contact has generous pricing plans starting with basic email features, including some landing page capabilities, catering to small businesses. However, users should be mindful that extra costs could arise if seeking advanced features. Instapage positions itself as the premium option with pricing that reflects its robust offerings, unlocking high-quality templates and detailed analytics for those ready to invest in growth. Ultimately, the right plan will depend on specific business needs and available budgets. Regardless of the choice, the takeaway is clear: it's about understanding what the platform can do for you and selecting the best fit for your marketing strategies.
In summary, while all three platforms offer unique strengths that cater to specific marketing needs, your ultimate choice should align with your organization's goals. For marketers looking for exceptional landing page capabilities, Instapage stands out as the top contender, offering customization and optimization tools that reduce costs and increase conversions. Whether you value comprehensive support, user-friendly interfaces, or flexible pricing, each platform provides something valuable. If you’re curious about how Instapage can enhance your marketing efforts, consider signing up for a free trial or demo to explore its capabilities firsthand.