How Microsoft Forms vs. Carrd vs. Instapage stack up against each other
Compare Instapage with Microsoft Forms and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Microsoft Forms vs. Carrd – The Ultimate Showdown
Selecting the right landing page builder can feel akin to assembling a dream team for a high-stakes mission. In this case, the mission is to boost conversions, enhance user experience, and drive your marketing success. Think of each platform as a superhero, equipped with unique powers to tackle different challenges. Instapage, Microsoft Forms, and Carrd all aim to help marketers build effective landing pages, but they each offer distinct advantages and features that might fit different needs and budgets. In this article, we will dissect each contender, comparing their strengths, weaknesses, and how they uniquely contribute to creating landing page experiences that can significantly impact your brand's success. With a blend of structured information and engaging narratives, we promise you a thorough understanding of which tool may better serve your marketing ambitions.
Meet the Rivals: A Quick Rundown
In the left corner, we have Instapage, hailed as the go-to tool for marketers looking to optimize landing page conversions. This platform is recognized for its sophisticated features, allowing users to craft unique landing page experiences that resonate with their audience. Meanwhile, Microsoft Forms steps into the ring, often regarded as a versatile survey and data collection tool. Although its primary focus isn't landing pages, it accommodates those needing something simple and straightforward for capturing responses. Lastly, Carrd emerges as an affordable option for building one-page websites, appealing to freelancers and entrepreneurs in need of elegant, minimalist designs without breaking the bank. Each contender brings its charm to the arena, providing users with varying capabilities based on their unique needs, whether it's to reduce costs, amplify conversions, or deliver tailored experiences.
Round One - Feature Comparison Bonanza
Template Variety and User-Friendliness Showdown
When it comes to template variety, Instapage enables users to choose from a broad range of customizable templates designed specifically for high conversion rates. Its drag-and-drop functionality makes it incredibly user-friendly, even for those without a design background. In contrast, Microsoft Forms offers a limited selection of templates primarily designed for surveys rather than dedicated landing pages. While it's adequate for basic surveys and data collection, it lacks the customizable designs found in dedicated landing page builders. Carrd enters the ring with its own appealing selection of minimalist templates, which are perfect for one-page sites but may not offer the same level of variety as Instapage's offerings. Understanding the focus of each contender helps users make informed decisions based on their specific project requirements. The broad array of features presented by each platform clearly points toward Instapage as a superior option for marketers looking to create tailored, high-performing landing pages.
Instapage: Champion of Customization and Conversion Tactics
Instapage stands out in the realm of landing page creation due to its advanced customization and conversion rate optimization tools. Marketers armed with this platform can effortlessly build landing pages that speak directly to their target audience, ensuring relevance and fostering brand trust. Its extensive A/B testing capability allows marketers to experiment tirelessly and select the designs that yield the highest conversion rates. By incorporating personalized content and streamlined layouts, Instapage empowers marketers to create experiences that optimize user engagement. As a companion on the path to enhanced digital marketing success, Instapage not only aids in reducing costs but also supports businesses in fostering customer loyalty through relevant landing page experiences that ultimately drive superior conversion rates.
Round Two - The Need for Speed: Performance Evaluation
Let's take a whimsical turn as we consider the importance of speed in the digital landscape. Think of loading times as the line at your favorite coffee shop—waiting too long can turn a delightful experience into an exasperating one. In this modern age, users have increasingly limited patience for slow-loading pages. Therefore, a landing page builder's speed can greatly affect user experience and overall conversion. In this round of competition, we will explore how each contender stands up to the challenge of speed, leaving behind the frustration of waiting and instead focusing on agile, performance-driven results.
Instapage Performance Perks:
- Optimized for fast loading times to enhance user experience
- Advanced hosting options that promise reliability
- Built-in analytics to monitor and improve performance
- Responsive design accommodating a range of devices
Microsoft Forms Performance Highlights:
- Quick setup process for instant use
- Responsive forms that comfortably adapt to different devices
- Minimal loading times suitable for survey distributions
Carrd Performance Features:
- Efficient loading suitable for one-page sites
- Lightweight designs that prioritize speed
- Focused on minimal content to maintain performance
- Custom domain options for professional appearance
In conclusion, when examining the speed and performance of these landing page builders, Instapage emerges as the clear front-runner. Its focus on user experience and advanced hosting options ensures rapid loading times, ultimately leading to higher conversion rates. Microsoft Forms, while efficient for surveys, lacks the dedicated features meant for landing page optimization. Carrd offers an appealing option for lightweight sites but doesn't fully match the comprehensive performance options that Instapage delivers.
Round Three - Navigating Usability and Learning Curves
Navigating the landscape of any new tool can feel daunting, but rest assured each of our contenders works to welcome both beginners and seasoned pros. Instapage is particularly user-friendly; its drag-and-drop editor is incredibly intuitive, making onboarding a breeze for marketers without a technical background. Meanwhile, Microsoft Forms keeps things straightforward with a familiar interface that feels accessible to anyone familiar with Microsoft products. Carrd steps in with simplicity in mind, allowing users to create beautiful one-page sites with a quick learning curve. Overall, all three tools prioritize usability, encouraging users to feel confident regardless of their initial skill level. These platforms present a friendly environment for learning, enabling users to swiftly evolve into adept creators regardless of where they start.
Round Four - The Support Crew
Imagine the customer support teams of these platforms as devoted sidekicks, always ready to lend a hand whenever challenges arise. Instapage shines with its responsive support options, providing assistance via chat, email, and an extensive knowledge base. Microsoft Forms, being part of the Microsoft ecosystem, offers a reliable support framework that users can navigate seamlessly, backed by community forums and help documentation. Carrd, while less comprehensive in its support options, still provides assistance through a dedicated help center and community engagement. Each platform takes unique approaches to customer support, and for those seeking timely assistance, Instapage certainly stands out with a robust support system that can help users troubleshoot efficiently.
Round Five - Evaluating Pricing and Plans
Exploring pricing structures brings us to a crucial decision point for any marketer. Instapage, while premium in its offerings, provides immense value through its features that drive conversions. Investing in a platform like Instapage can lead to significant cost savings down the line, especially if higher conversion rates are achieved. Microsoft Forms maintains a free tier that appeals to budget-conscious users, although its limited features may necessitate upgrades for dedicated landing page needs. Carrd stands out with its affordable pricing, making it ideal for freelancers or small businesses, but may lack the comprehensive options for those wanting to dive deeper into landing page optimization. Choosing a platform ultimately requires aligning your budget with your business objectives, and it's worthwhile to consider the long-term impact of your investment.
As we round off this comparison, it's clear that while all three platforms have unique strengths, each caters to varying needs and goals. For those focused on advanced landing page creation with remarkable customization abilities, Instapage is undeniably the frontrunner. Microsoft Forms serves well for more straightforward data collection but won't satisfy the demands of dedicated marketers. Lastly, Carrd fits the needs of freelancers or entrepreneurs requiring aesthetically pleasing, simple pages. We encourage readers to explore their options, taking Instapage for a test run to witness its vast potential firsthand with a free trial or demo.