How Marketo vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Marketo and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. 10Web – The Showdown of Landing Page Builders
Choosing the right landing page builder can feel akin to assembling a superhero team to battle the challenges of digital marketing. Amid the myriad of options, three standout contenders emerge: Instapage, Marketo, and 10Web. This comparison promises insight not only into features, usability, and support, but also into how each platform can empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences. When marketing superheroes unite, converting visitors into customers becomes less of a struggle. So grab your cape and get ready to discover which platform might suit your marketing needs best.
Meet the Three Champions of Landing Page Creation
In the left corner, we have Instapage, known for its powerful features tailored for creating high-converting landing pages quickly. This platform is a favorite among marketers who value customization and optimization, making it a trusted ally in this digital landscape. In the right corner, Marketo is a household name in marketing automation, offering robust analytics and integration capabilities. Lastly, 10Web enters the ring with its cost-effective solutions aimed at simplifying landing page creation for WordPress users. Each contender brings its own strengths and weaknesses to the table, providing various tools to meet the diverse needs of marketers everywhere. As we dissect their features, we’ll explore who truly deserves the crown in the landing page builder arena.
Round One - Feature Showdown
Diverse Templates and User-Friendly Design
All three platforms boast an impressive array of templates designed to cater to different industries and goals. Marketo thrives on analytics and robust marketing automation, offering templates that integrate seamlessly with other tools, making it a powerhouse for data-driven marketing. However, it might feel overwhelming for novices due to its extensive capabilities. In the realm of ease of use, 10Web keeps things simple and straightforward, perfect for those who wish to whip up landing pages without unnecessary hassles. On the other hand, Instapage takes the lead with its highly customizable templates, allowing marketers to not only create visually appealing pages but also to add elements that optimize conversion rates. The combination of customization and ease of use makes Instapage a formidable choice for anyone aiming to foster conversion-driven landing page experiences.
Instapage: Your Ally for Unmatched Customization and Conversion Boosting
When it comes to customization and conversion rate optimization, Instapage sets itself apart from the competition. With a drag-and-drop editor that is intuitive and user-friendly, marketers can create unique landing pages that reflect their brand’s identity and message. The platform offers advanced features like A/B testing, dynamic text replacement, and analytics that empower users to make data-informed decisions. Instapage serves not just as a tool but as a partner in success, helping marketers achieve their goals of increasing conversion rates and building trust with their audience. By reducing costs through effective page creation and using insights to adapt strategies, Instapage is truly a game-changer in the landing page arena.
Round Two - Speed and Performance Analysis
User experience hinges significantly on loading speeds, and all three platforms recognize this vital aspect. Slow-loading landing pages can be as frustrating as waiting in line for your favorite coffee - it tests patience and can lead to abandoned visits. The race for speed and performance is a critical junction where all platforms must shine. Every millisecond counts, and in this segment, we will dive into how each contender stacks up against the others in delivering optimum performance.
Instapage Performance Benefits:
- Super-fast loading times ensure minimal wait for visitors
- Optimized CDN (Content Delivery Network) enhances global accessibility
- Responsive design assures speed on both desktop and mobile
- Built-in integrations streamline data flow, enhancing performance
Marketo Performance Benefits:
- Strong infrastructure supports large-scale campaigns seamlessly
- In-depth analytics provide insights into performance impacts
- Integrated marketing automation tools help manage traffic effectively
10Web Performance Benefits:
- Leverages WordPress's speed-enhancing features for efficiency
- Built-in caching helps improve loading speeds
- Mobile optimization ensures smooth performance across devices
In summary, when it comes to speed and performance, Instapage emerges as a frontrunner, delivering fast-loading and optimized landing pages that retain visitor engagement. While Marketo and 10Web bring their unique advantages to the table, Instapage makes it clear that user experience is a top priority.
Round Three - Navigating Usability and Learning Curve
Usability is a crucial factor for both newcomers and seasoned marketers. With all platforms aiming to guide users toward success, let’s explore how effectively they cater to a diverse audience. Instapage shines through its intuitive design, allowing users to quickly familiarize themselves with its features. Meanwhile, Marketo’s comprehensive set of tools may take time to master, presenting a steeper learning curve but promising rich rewards. Conversely, 10Web is straightforward, providing functionalities that users can grasp easily. Each platform finds a way to balance user-friendliness with powerful capabilities, easing the transition for novices while challenging experienced users to explore deeper functionalities.
Round Four - Your Support Heroes
Customer support can often be the differentiator when choosing a platform. Think of them as loyal sidekicks ready to assist at a moment's notice. Instapage offers extensive resources including chat support, detailed documentation, and vibrant community forums. Marketo, while robust, often channels support through email with additional resources for troubleshooting. On the other hand, 10Web provides solid support options, ensuring users have access to the help they need, especially for WordPress-specific queries. Each platform emphasizes different support methods, making it crucial to examine which aligns best with individual preferences and requirements.
Round Five - Decoding Pricing Plans
Pricing is always a pivotal consideration. Instapage operates on a subscription model, providing scalable options to suit varying needs. On the flip side, Marketo's pricing reflects its high-tier marketing automation capabilities and might be on the pricier end. Meanwhile, 10Web targets budget-conscious users with packages that strike an excellent balance between feature-rich offerings and affordability. Understanding the pricing structure allows marketers to determine which platform aligns with their budget while not sacrificing necessary functionalities.
To wrap it up, the landscape of landing page builders offers diverse options that may cater to a range of needs. While Instapage stands out in terms of customization, speed, and ease of use, Marketo and 10Web also have distinct offerings worth considering. Ultimately, the right choice hinges on the unique goals, preferences, and budget of each marketer. We encourage readers to explore Instapage through a free trial or demo, witnessing firsthand how it enables users to reduce costs and drive higher conversions through relevant landing page experiences that cultivate brand trust and customer loyalty.
