How MailerLite vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with MailerLite and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. MailerLite vs. Gravity Forms – The Ultimate Showdown for Landing Page Dominance
Selecting the right landing page builder is like choosing the perfect team for a big game. Each player brings their strengths, and the right combination could mean victory for your marketing campaign. Instapage, MailerLite, and Gravity Forms all position themselves as formidable contenders in this digital arena. Whether you're seeking robust features, simple usability, or unbeatable pricing, this article aims to provide a thorough comparison that is insightful and enjoyable. As we explore the highlights of these platforms, think of your marketing goals and how each might align with your vision. In this thrilling competition, only one can rise as the ultimate champion, but each has unique strengths worth discovering. Your decision could either bolster your marketing efforts significantly, or leave you pondering your choice. So let's break down these top contenders and find out who claims the title!
Meet the Heavyweights of Landing Page Creation
In the red corner, we have Instapage, known for its powerful customization and conversion optimization capabilities. Instapage enables marketers to minimize costs, increase conversions, and present tailored landing page experiences that build brand trust and customer loyalty. In the blue corner, MailerLite enters the ring, famous for its affordability and user-friendly interface, making it a popular choice for budget-conscious marketers. Finally, in the green corner, Gravity Forms presents itself as a form-builder champion, providing solid integration and functionality for users looking to create forms easily. Each platform has honed its purpose, making it easier for users to create effective landing pages. The competition is fierce, and while they share the same arena, they cater to different user needs and preferences. Let’s see how they stack up!
Feature Showdown - Who Offers the Best Tools?
Exploring Template Variety and User-Friendliness
When it comes to features, the granularity of template variety and ease of use can make or break your choice. MailerLite shines with a clean, intuitive interface, offering a selection of attractive templates suitable for various purposes. This simplicity makes it an ideal choice for beginners who may not have vast technical knowledge. However, its template variety is somewhat limited compared to Instapage. Instapage stands out with its extensive library of customizable templates designed for extensive A/B testing and optimization. This allows users to refine their designs and enhance conversion rates efficiently. On the other hand, Gravity Forms primarily focuses on seamless form creation with limited templates for landing pages. While it excels in advanced form options and integrations, its basic design features may not meet all user needs when building engaging landing pages.
Instapage: Where Customization Meets Conversion Mastery
Instapage is not merely a tool; it’s a partner in the pursuit of marketing success. The platform emphasizes unmatched customization capabilities, allowing users to craft landing pages that reflect their unique branding while strategically optimizing for conversions. The range of features, including dynamic text replacement and detailed analytics, empowers marketers to fine-tune their campaigns for maximum impact. Its easy-to-navigate design editor simplifies the creation process, even for those less technically inclined. Instapage’s focus on delivering relevant experiences translates directly into higher conversion rates, making it an invaluable asset in any digital marketer's toolkit. This blend of customization and conversion optimization makes Instapage an ideal go-to for marketers looking to optimize their efforts strategically.
Round Two - Speed and Performance: The Race to the Top
In today's fast-paced digital world, website speed can significantly impact user experience. Slow-loading landing pages can send users running faster than a coffee line on a Monday morning. Thus, performance is a crucial criterion when selecting a landing page builder. So, how do our contenders perform?
Instapage Benefits in Performance:
- Lightning-fast load times for improved user experiences.
- Adaptive technology that ensures optimal performance on various devices.
- Advanced caching features to enhance page loading speed.
- Regular updates to maintain high-performance standards.
MailerLite Advantages in Speed:
- Simplistic design that allows minimal load time.
- Reliable hosting for increased uptime and accessibility.
- Optimized for quick rendering across different web browsers.
Gravity Forms Performance Benefits:
- Efficiently handles user submissions without lag.
- Integrates well with other applications for smooth data handling.
- Responsive design for fast loading on mobile devices.
In conclusion, when considering speed and performance, Instapage clearly takes the lead. Its technological infrastructure is engineered for high-speed delivery, making it essential for marketers focused on maximizing user engagement.
Round Three - Navigating Usability: A Friendly Competition
Usability is vital, especially for those new to the world of landing page creation. Whether you’re a newcomer or an experienced marketer, a user-friendly platform is essential for creating effective pages without unnecessary stress. Instapage raises the bar with its intuitive drag-and-drop editor, which is easy to navigate, guiding users step-by-step through the process. Similarly, MailerLite boasts a simple layout that helps newcomers quickly find their way. Its straightforward features create a welcoming environment for beginners, ensuring they can create beautiful email campaigns along with landing pages. In contrast, Gravity Forms may feel a bit more complicated, mainly as it leans heavily on form-building capabilities. Despite this, seasoned users appreciate its power and flexibility. Regardless of your starting point, each platform provides resources and tutorials to support users on their journey to mastering landing page creation.
Round Four - Customer Support: Your Sidekick in Success
Customer support can be the unsung hero of any online platform. Think of it as your loyal sidekick, always ready to assist in times of need. Each of our contenders offers various support options. Instapage prides itself on robust customer service, offering live chat, email support, and a comprehensive knowledge base packed with guides and tutorials. MailerLite echoes a similar sentiment with responsive customer service available through email and live chat, along with help articles that users find handy. Gravity Forms, while primarily a form builder, has dedicated support, offering ticket-based service and a community forum where users can collaborate and solve problems. It’s essential to weigh these support structures, as a strong support system can ease frustrations and enhance user satisfaction.
Final Round - Pricing Structures: Finding the Best Fit
When it comes to pricing, clarity and value are key. Instapage operates on a premium pricing model, reflecting its advanced features and abilities—an investment for marketers serious about increasing conversions. However, for those with tighter budgets, MailerLite offers a competitive and affordable pricing structure. Starting free with basic features, it scales with your needs without breaking the bank. In contrast, Gravity Forms has a more straightforward pricing model based on license packages, suitable for users focused on form-building specifically. The right choice depends on individual needs and the level of investment in marketing efforts that users are willing to make.
As we draw the curtain on this engaging showdown, it becomes clear that while each platform boasts distinct advantages, the ultimate decision lies within your unique marketing objectives. Factors like features, support, and budget should guide your choice. Regardless of which platform captures your heart, Instapage's capabilities to reduce costs, grow conversions, and provide tailored landing page experiences set a high standard in the arena. Remember, embracing these tools smartly can significantly enhance your marketing strategy. Why not seize the opportunity and try Instapage through a free trial or demo today?
