How MailerLite vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with MailerLite and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. MailerLite vs. GetLandy – The Ultimate Showdown
Choosing a landing page builder is much like assembling an elite team of superheroes for your business. Each contender brings unique strengths to the table, setting the stage for a showdown of epic proportions. Instapage, MailerLite, and GetLandy are not merely tools; they are part of your marketing strategy's backbone, ready to propel your conversions to new heights. In this article, we will break down the features, performance, and support of these platforms, helping you discover which one is best suited for your marketing objectives. Expect a fun ride full of insights that will empower you to make an informed decision while enhancing your landing page experiences. So, grab your capes, and let’s dive in!
Meet the Competitors: The Stars of the Show
Enter the ring, our three worthy contenders: Instapage, MailerLite, and GetLandy. Each platform has carved out its space in the competitive landscape of online marketing. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. It offers robust customization options combined with advanced analytics for optimal campaign performance. MailerLite, on the other hand, has made headlines for its simplicity and effectiveness in email marketing, and it also provides landing page solutions, making it an all-in-one tool for small businesses and freelancers. Last, but by no means least, GetLandy simplifies the landing page creation process with its user-friendly interface and pre-designed templates, focusing on affordability and accessibility for new marketers. As we proceed, we’ll uncover what makes each platform unique and how they stack up against one another.
Round One - Feature Face-Off: The Core Components
Template Selection and User Experience
Feature sets are crucial when choosing the right landing page builder. Template variety and ease of use can make or break your experience, especially when time is of the essence. MailerLite is known for its intuitive drag-and-drop editor that enables users to create stunning landing pages without needing any design background. The platform boasts over 50 professionally designed templates that cater to various industries, making it simple to find a style that resonates with your brand. On the other hand, GetLandy offers over 100 customizable templates focused on driving conversions. Its straightforward interface is particularly appealing to those new to building landing pages. However, Instapage takes the cake with its vast library of over 500 customizable templates. This wealth of choices, combined with their powerful A/B testing features, allows users to test different versions of their pages effortlessly. Ease of use is balanced with unparalleled customization options, enabling marketers to create landing pages that align perfectly with their campaign goals.
Instapage: Your Partner in Precision and Performance
Instapage stands tall when it comes to customization and conversion rate optimization tools. With its expansive suite of features, marketers can create landing pages that not only attract attention but also drive conversions effectively. The platform’s in-depth analytics tools provide insights into user behavior, allowing for data-driven decisions to enhance landing page performance. Instapage also offers seamless integration with various marketing tools and CRMs, ensuring that your landing page works hand-in-hand with your existing marketing ecosystem. What truly sets Instapage apart is its focus on collaborative workflows, enabling teams to work together in real-time to produce high-performing landing pages while facilitating quick iterations.
Round Two - The Crucial Criteria: Speed and Performance
Let’s shift gears and discuss speed and performance—vital elements in online marketing. A fast-loading landing page is like the espresso shot that gets your day going—it gives customers the instant gratification they crave. Imagine waiting for a slow-loading page, like standing in line at your favorite cafe, frustration set to boil. This can make or break a potential conversion. A landing page that takes too long to load can lead to increased bounce rates and lost opportunities. Thus, it’s essential to know how these platforms handle speed.
Instapage Advantages:
- Lightning-fast loading times optimized for mobile and desktop
- Built-in performance monitoring to track load speeds
- Global CDN for improved speed regardless of user location
- A/B testing for continuous optimization of performance
MailerLite Advantages:
- Fast page load times with optimized templates
- Simple setup process minimizes delays
- Mobile-responsive designs ensure quick access on the go
GetLandy Advantages:
- Quick-to-load templates designed for performance
- Caching features to enhance loading speeds
- User-friendly interface reduces complexity and delays
In this speed showdown, Instapage emerges as the hero, showcasing unparalleled performance capabilities. While all three platforms offer decent speed, Instapage’s commitment to developer efficiency and ongoing optimizations makes it a frontrunner in this category.
Round Three - User-Friendly Interface: Navigating Learning Curves
There’s something commendable about platforms that welcome both novices and seasoned pros. A friendly interface goes a long way in making the learning curve less daunting. MailerLite offers an intuitive dashboard and step-by-step tutorials to ease new users into the platform, making it a great choice for beginners. GetLandy shines with its drag-and-drop editor, allowing users to visualize changes instantly. However, Instapage provides the most extensive library of resources, including video tutorials and templates, supporting users at every level. It also offers a well-structured help center, fostering a culture of growth and learning. Whether you're new to marketing or an experienced professional, you can confidently navigate Instapage, ensuring that you get the most out of your campaigns.
Round Four - Support Systems: The Sidekicks You Can Count On
Picture the customer support teams of these platforms as heroic sidekicks, always prepared to leap into action. MailerLite stands out with its robust support options, including live chat, email, and a vibrant community forum. GetLandy provides decent support options, including chat and email services; however, it lacks the community engagement that often helps users troubleshoot more effectively. In contrast, Instapage boasts a multi-tiered support system. The platform offers live chat support during business hours, coupled with an extensive knowledge base and FAQ section. On top of that, enterprise customers benefit from dedicated account managers ensuring a tailored level of support. This feature-rich support system reassures users that help is always at hand.
Round Five - Balancing Costs: Pricing Structures in Perspective
Pricing is often a deal-breaker when selecting a landing page builder. Each platform brings forth distinct pricing plans designed to accommodate diverse needs. MailerLite’s free plan is an attractive option for startups, providing essential features at a cost-minimal approach. GetLandy targets affordability with subscription plans that won't break the bank, making it valuable for startups and freelancers. Instapage, while somewhat pricier, offers a higher return on investment through features that drive conversions. For businesses focused on growth, opting for Instapage could mean reaching sales targets quicker, making it a sound long-term investment. We layered this paragraph with insights that juxtapose the costs and perceived values of each platform, fostering a thorough understanding among readers.
Closing thoughts reflect on how each platform brings strengths to the table, but the ideal choice relies on the individual needs and goals of the reader. Encourage readers to prioritize what’s most important in their journey, whether it's features, support, or pricing flexibility. Remind them of the opportunity to explore Instapage through a free trial, providing a no-risk way to experience everything it has to offer.
