How Marketo vs. JotForm vs. Instapage stack up against each other
Compare Instapage with Marketo and JotForm to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Marketo vs. JotForm – The Ultimate Showdown in Landing Page Tools
Choosing the right landing page builder can feel like picking the perfect toolkit for your home renovation project. Each tool offers unique benefits, but in the end, you want something that will make your project a success. In this showdown, we will pit three of the top contenders against each other: Instapage, Marketo, and JotForm. By the end of this friendly comparison, you’ll hopefully have a clearer idea of which platform might suit your marketing needs the best. We’ll cover features, speed, usability, support, and pricing, ensuring that you get a comprehensive view. So, whether you're a small business owner looking to create beautiful landing pages or a marketing pro eager to optimize your campaigns, stay tuned for the insights you need to make the right choice. After all, effective marketing can make or break your project, just like a good hammer can nail down that perfect finish! (min: 200 words)
Meet the Contenders: A Snappy Introduction
Welcome to the digital ring where our three challengers will face off! First up is Instapage, a platform designed with marketers in mind, focusing on creating mobile-optimized landing pages with high conversion rates. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that boost brand trust, customer loyalty, and conversion rates. Next, we have Marketo, known for its advanced marketing automation capabilities, which go beyond just landing pages to encompass the entire customer journey. Lastly, there's JotForm, which offers a unique form builder coupled with landing page functionalities, making it a fantastic option for users who prioritize lead generation via forms. Each of these platforms has its strengths and intends to cater to specific needs - whether it’s advanced features, dynamic forms, or simple, effective landing pages. (min: 200 words)
Round One: Feature Showdown – What Do They Offer?
Template Variety and User-Friendliness
When it comes to template variety and ease of use, the three contenders take unique approaches. Marketo boasts a plethora of templates that integrate seamlessly into its expansive ecosystem, allowing for broader marketing strategies; however, the learning curve can be steep for newcomers. JotForm provides a slew of user-friendly templates aimed at lead generation and form filling, making it simple for any user to create functional pages quickly. Instapage stands out with its vast library of customizable templates that are particularly designed to enhance conversion rates, allowing marketers to tweak every element to fit their brand. Instapage’s drag-and-drop functionality simplifies the creation process, catering to novices and experts alike. Overall, while each platform has an impressive offering in templates, Instapage’s balance of customization and usability makes it particularly appealing for those focused on conversion. (min: 200 words)
Instapage: Premier Customization and Conversion Tools
Instapage positions itself as not just a landing page builder but as a true partner in achieving marketing success. Its array of customization options is unparalleled, with every feature designed to ensure marketers can tailor landing pages to meet their specific goals. The platform offers advanced A/B testing, allowing users to experiment with different versions of their pages to identify what works best. Instapage also provides detailed analytics that focuses on conversion tracking, enabling marketers to tweak their strategies based on real-time data. Moreover, the integration capabilities with various CRM tools make it a robust addition to any marketing tech stack. By combining all these features, Instapage empowers users to create landing pages that are not only visually appealing but also primed for attracting and retaining customers. (min: 200 words)
Round Two: Speed and Performance – A Race to the Finish
Imagine you’re eagerly waiting for your favorite coffee shop drink, only to experience frustrating delays. Similarly, speed matters when it comes to landing pages. Slow-loading pages can lead to poor user experiences and lower conversions, akin to turning away a customer in the café line. While each platform aims for top-notch performance, the implementation details can vary greatly. In our next sections, we'll delve into how these three landing page builders handle speed and overall performance in their unique ways.
Instapage Advantages in Speed and Performance:
- Optimized hosting solutions that ensure fast loading times across devices.
- Enhanced caching mechanisms that reduce server response times.
- Automatic image optimization for quick page rendering.
- CDN integration to deliver content swiftly to users across the globe.
Marketo Advantages in Speed and Performance:
- Robust infrastructure designed for scalability and speed.
- Performance tracking tools that provide insights on loading speeds.
- Integration options with high-speed marketing automation.
JotForm Advantages in Speed and Performance:
- Lightweight embeds that facilitate fast loading.
- Pre-built design features that optimize page performance.
- User-friendly interface that doesn’t compromise on speed.
In summary, while all three platforms offer commendable speed and performance features, Instapage takes the lead for those particularly concerned about rapid loading times and user experience. Its infrastructure is fine-tuned for high-performance delivery, enhancing the overall effectiveness of landing pages.
Round Three: Usability and Learning Curve – A Friendly Guide
Usability often dictates whether a platform becomes part of a marketer’s toolkit or remains untouched. Each of our competitors have made strides in ensuring their platforms cater to users at various skill levels. Instapage shines with intuitive design, making it simple for beginners to craft stunning landing pages while still offering advanced functionalities for experienced marketers. Marketo, while powerful, often requires extensive onboarding to unlock its full potential, which could be a hurdle for those looking for quick results. Conversely, JotForm provides a straightforward experience, particularly with its focus on form building, attracting users who prefer simplicity. Regardless of which tool you choose, all platforms facilitate learning, ensuring you progress towards mastering your landing page skills. It’s all about finding which ecosystem supports your journey best. (min: 200 words)
Round Four: Support Squad – Who’s Got Your Back?
Customer support is a cornerstone for any digital platform, acting as a trusted sidekick in times of need. Marketo offers expert-level support through chat, email, and an extensive knowledge base, but customer experiences can vary based on your subscription level. Instapage shines in this area, providing timely chat support and educational resources that empower users to resolve issues quickly. JotForm is known for its community and tutorial-driven support, helping users find solutions through shared knowledge. Overall, choosing a platform also means considering which support system will be most beneficial to you, and all three contenders make significant efforts to provide reliable assistance. (min: 200 words)
Round Five: Pricing and Plans – Finding Your Match
Let's get down to the dollars and cents. Understanding pricing structures across these platforms can feel a bit overwhelming. Instapage falls on the higher end due to its robust features, but it offers a free trial to test drive its capabilities. Marketo’s pricing is higher as well, justified by its extensive marketing automation capabilities. JotForm presents a more budget-friendly option with its tiered pricing, making it accessible for small businesses searching for simple functionality. Overall, budgeting for a landing page tool hinges on balancing needs against what each platform offers, ensuring you find the best long-term value. As we wrap up, consider what your marketing goals are and which pricing aligns most with achieving those desires. (min: 200 words)
In conclusion, while Instapage, Marketo, and JotForm each exhibit unique strengths and capabilities, the choice ultimately lies in your specific needs and objectives. If customization and conversion optimization are high on your list, Instapage stands out as a top contender worth exploring through its free trial option. For those focused on comprehensive marketing strategies, Marketo could be the answer. Lastly, if budget and simplicity are paramount, JotForm is an appealing choice. Whatever your decision, take some time to reflect on what you value most in a landing page builder to maximize your marketing endeavors. (min: 200 words)
