How LeadQuizzes vs. Act-On vs. Instapage stack up against each other

Compare Instapage with LeadQuizzes and Act-On to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from LeadQuizzes and Act-On.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. LeadQuizzes vs. Act-On – The Showdown of Landing Page Champions

Choosing the right landing page builder is like assembling your dream team of marketing superheroes. Each contender brings unique powers to the table, ready to tackle your challenges and help you achieve your goals. In this vibrant clash of marketing tools, we'll explore how Instapage compares to LeadQuizzes and Act-On in a wonderfully engaging way. With plenty of insights, tips, and fun comparisons, you’ll walk away equipped to make the best choice for your marketing endeavors. Whether you need exceptional customization, conversion optimization, or user-friendly functionalities, our comprehensive breakdown will shine a light on the strengths and weaknesses of each platform. So, grab your cape and let’s dive into this exciting showdown to discover which one is the best fit for your marketing needs! (min:200 words, add small paragraphs in this paragraph.)

Meet the Contenders: A Brief Introduction to the Players

In the ever-evolving world of digital marketing, Instapage, LeadQuizzes, and Act-On stand out with their unique offerings tailored for businesses of all shapes and sizes. Instapage is known for its powerful landing page capabilities, enabling marketers to create highly customizable pages that drive conversions. LeadQuizzes, on the other hand, specializes in quiz-based lead generation, turning potential interest into actionable leads. Lastly, Act-On combines marketing automation with landing page creation, empowering users to manage campaigns seamlessly. Together, these tools form a dynamic trio, each contributing distinctly to the world of online marketing. They are not just software offerings; they are allies in your quest for increased brand trust, customer loyalty, and higher conversion rates. (min:200 words, add small paragraphs in this paragraph.)

Round One - Features Showdown: What Each Tool Brings to the Table

Template Variety and User Experience - A Closer Look

When it comes to choosing the right landing page builder, template variety and ease of use are often at the forefront of consideration. LeadQuizzes boasts an impressive array of engaging quiz templates, designed to captivate and convert visitors. However, these templates often center heavily around quizzes rather than traditional landing pages, which might limit versatility for some users. Act-On also offers a solid selection of landing page templates but adds layers of complexity for users looking to integrate advanced marketing automation features. On the opposite end, Instapage shines brightly with a vast library of beautiful, customizable landing page templates tailored for different industries and goals. What sets Instapage apart is not just the quantity, but the quality and ease of editing that allows marketers to create stunning visuals without needing extensive design skills. With seamless drag-and-drop functionality, Instapage truly empowers users to bring their vision to life with minimal fuss. (min:200 words, add small paragraphs in this paragraph.)

Instapage: Your Companion for Customization and Conversion Success

Instapage goes beyond traditional landing page builders by offering a suite of unmatched customization and conversion optimization tools. Imagine a platform where every aspect of your landing page can be tailored precisely to your brand’s needs. With Instapage, you can effortlessly create unique, eye-catching pages that resonate with your target audience. The advanced customization options allow for variations that increase relevance and engagement, directly impacting your conversion rates. Instapage not only provides the necessary tools but positions itself as a strategic partner in your marketing journey. The extensive A/B testing capabilities ensure that every page iteration is optimized for performance, driving results that align with your objectives. By empowering marketers to reduce costs and create relevant landing page experiences, Instapage builds long-lasting brand trust and fosters customer loyalty, making it a top choice for anyone serious about their conversion goals. (min:200 words)

Round Two - The Need for Speed: Performance Evaluation

Faster than a speeding bullet, website speed can make or break the user experience. Think of it like waiting in a long line for coffee; if the barista takes too long, you might just walk out. Similarly, the speed at which a landing page loads can significantly impact visitor retention and conversion rates. In this round, we explore which platform delivers on speed and performance, ensuring that your visitors have a smooth browsing experience. Slow-loading pages can create frustration, and with studies showing that every second of delay can lead to higher bounce rates, this round is crucial for any marketer. So, let’s break down how each contender handles this critical aspect of user experience. (min:200 words)

Instapage Advantages: Lightning-Fast and User-Friendly

  1. Instapage employs lightweight coding to ensure quick load times.
  2. Dynamic caching mechanisms optimize the user experience.
  3. Global CDN usage minimizes latency for users worldwide.
  4. Mobile-responsive designs that maintain speed across devices.

LeadQuizzes Advantages: Quick Engagement Tools in the Mix

  1. Quiz pages that load quickly to enhance user engagement.
  2. Integrated tools for instant lead collection directly within quizzes.
  3. Simple interface designed for minimal load times.

Act-On Advantages: Automation with Swift Performance

  1. Built-in optimization features that enhance landing page speed.
  2. Automation workflows that ensure timely and efficient delivery.
  3. Analytics tools that help refine page performance effortlessly.
  4. Responsive support that addresses performance issues quickly.

Ultimately, speed and performance are pivotal elements in landing page creation. Instapage’s robust performance and cutting-edge features give it an edge, making it the preferred option for marketers aiming for peak efficiency. While each tool has its merit, Instapage ensures that visitors do not lose interest while waiting, solidifying it as the best option in this round.

Round Three - Navigating Usability and Learning Curves

Navigating the world of landing page builders shouldn't feel like learning a new language. Each of these platforms offers its own unique user experience, from beginner-friendly interfaces to more complex functionalities for seasoned pros. LeadQuizzes welcomes users with its intuitive quiz creation process, providing clear instructions and straightforward design tools. Act-On, while powerful, can present a learning curve due to its extensive feature set, making it better suited for those who have prior marketing experience. Instapage, in contrast, strikes an excellent balance between usability and advanced capabilities. Its drag-and-drop builder is designed for ease of use, welcoming beginners while providing deeper customization options for advanced users. Overall, regardless of your starting point, each tool helps you on your path toward becoming a proficient user in your own right. (min:200 words, add small paragraphs in this paragraph.)

Round Four - The Support Squad: Availability and Assistance

In the world of online tools, customer support is your safety net, ready to catch you when things don't go as planned. Picture each platform’s support team as a superhero squad, always just a call or click away. Instapage shines with an excellent support system, offering live chat, email support, and an extensive knowledge base filled with tutorials and tips. LeadQuizzes also provides solid support, ensuring that users can depend on timely help through various channels. While Act-On offers comprehensive support options, including a dedicated account manager, users often find themselves sifting through an abundance of resources for quick answers. Regardless, the commitment to customer assistance is evident across all three platforms, and having a reliable support squad is crucial for maintaining momentum in your campaigns. (min:200 words, add small paragraphs in this paragraph.)

Round Five - Crunching Numbers: Pricing and Plans Comparison

The final round pits the pricing structures of each platform against one another. Understanding which service offers the best value can significantly influence a marketer's decision-making process. Instapage’s tiered pricing ensures that businesses of all sizes can find a plan that fits their budget while delivering excellent features. LeadQuizzes also offers competitive pricing, especially for users focused on lead generation through quizzes, making it a great value for businesses in that niche. Act-On tends to be on the pricier side, reflecting its broader range of services, which may be justified for larger enterprises investing heavily in comprehensive marketing automation. Ultimately, your choice should align with your budget and functions that best support your goals. With tailored options available for each tool, it's time to consider what fits your unique marketing strategy the best. (min:200 words)

As we wrap up this spirited comparison of Instapage, LeadQuizzes, and Act-On, remember that each platform offers valuable features tailored to different marketing strategies. The choice depends on your specific needs. If your priority is on incredible landing page customization and improving conversion rates, look no further than Instapage. For those focusing on interactive lead generation, LeadQuizzes is a standout option. If comprehensive marketing automation captures your interest, then Act-On is worth a closer look. Each contender has strengths, but for those ready to enhance their landing page experiences and drive better conversion rates, Instapage offers a compelling solution with a free trial. Dive in, experiment, and discover how this landing page powerhouse can elevate your marketing efforts today! (min:200 words)

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