How JotForm vs. Squarespace vs. Instapage stack up against each other
Compare Instapage with JotForm and Squarespace to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. Squarespace – Which One Comes Out on Top?
Choosing the right landing page builder can feel a bit like assembling a dream team of superheroes for your marketing campaigns. You want a blend of versatility, power, and reliability to combat the challenges of online conversions and user experiences. Each of your contenders – Instapage, JotForm, and Squarespace – brings unique strengths to the battlefield of digital marketing, aiming to capture attention, drive engagement, and ultimately boost conversions. This article will provide an insightful comparison to help you decide which platform fits your needs the best. So grab your metaphorical cape as we zip through the features, benefits, and costs of these landing page builders, equipping you to make an informed choice that can elevate your marketing strategy. Whether you're a seasoned marketer or a newcomer, understanding these tools better can help you deliver highly relevant landing page experiences and grow brand trust and customer loyalty while reducing costs.
The Competitors Step Up to the Plate
Let’s introduce the three heavyweights of this showdown: Instapage, JotForm, and Squarespace. Each of these platforms has carved out its niche in the digital landscape. Instapage is celebrated for its sophisticated landing page customization options and powerful conversion optimization features, making it a go-to for marketers looking to maximize their ROI. On the other hand, JotForm specializes in form-building capabilities, allowing users to create custom forms with ease, ideal for lead generation and data collection. Finally, Squarespace stands out as a website builder with stunning templates and an intuitive design interface, appealing to creatives who value aesthetics alongside functionality. Together, they showcase a diverse range of functionalities, enabling marketers to find the perfect fit for their specific needs and objectives. In this friendly rivalry, understanding their strengths and capabilities can empower businesses to choose the right platform that aligns with their marketing strategy, ensuring a seamless landing page experience.
Round One - Features Showdown
Template Variety and User Experience
When it comes to landing page builders, features are paramount. Each platform boasts its unique offering of templates and user interfaces. Instapage shines with its extensive library of high-converting templates designed specifically for various industries and purposes. The ease of use is a notable highlight, as users can quickly customize templates to fit their branding. In comparison, JotForm primarily focuses on form-builder features, and while it offers some landing page templates, its main strength lies in creating diverse forms that can complement a landing page. Squarespace, known for its visually stunning templates, offers an impressive design aesthetic but may require a steeper learning curve for those who wish to customize beyond its standard options. Overall, while JotForm and Squarespace serve valuable functions, Instapage really excels in providing a robust and user-friendly selection of tools aimed at delivering customized and high-performing landing pages, making the process of creating relevant landing page experiences simple and efficient.
Instapage: Your Partner in Conversion Optimization
Instapage goes beyond just being a tool; it positions itself as a strategic partner in your marketing success. With a suite of powerful features geared towards customization and conversion optimization, Instapage paves the way for marketers to reduce costs and enhance overall performance. The platform’s drag-and-drop editor allows users to craft tailored landing pages without the need for programming skills, which is invaluable for marketers looking to align their campaigns with the specific needs and preferences of their target audience. A/B testing capabilities enable users to experiment with different versions of landing pages, tracking success rates to determine what resonates most with visitors. Moreover, Instapage integrates seamlessly with numerous marketing tools, enhancing its versatility and making it a sound investment for businesses focused on long-term growth. By delivering relevant, impactful landing page experiences, Instapage helps foster brand trust and customer loyalty, driving improved conversion rates that are essential for any marketing strategy.
Round Two - Speed and Performance Showcase
When considering a landing page builder, the speed and performance of the hosted pages are crucial factors that can significantly impact user experience. Picture this – you're in line at your favorite café, eagerly waiting for that perfect cup of coffee. If the wait is too long, the excitement can quickly turn into frustration. The same concept applies to website loading times; slow pages can lead to potential customers bouncing before experiencing your content. The loading speed directly influences bounce rates and engagement levels, underscoring the importance of choosing a platform that prioritizes performance. As we look at the performance of each contender, we’ll examine how they deliver fast, responsive pages that keep users engaged.
Advantages of Instapage in Performance
- Optimizes pages for quick load times with advanced CDN technology.
- Ensures mobile responsiveness to improve user experience on various devices.
- Offers built-in analytics to monitor page performance and make necessary adjustments.
- Utilizes best practices in web design to minimize loading delays.
Strengths of JotForm in Performance
- Minimal loading times due to streamlined forms and layouts.
- Supports custom CSS to fine-tune performance and aesthetics.
- Integrates with multiple third-party tools for enhanced functionality.
Squarespace’s Performance Advantages
- Utilizes built-in website performance optimization features.
- Offers reliable uptime and fast hosting solutions.
- Provides easy-to-customize templates optimized for speed.
- Delivers a sleek user interface that ensures quick navigation.
When assessing speed and performance, Instapage stands as a leading choice for those serious about conversion rates, thanks to its dedicated focus on delivering efficient, high-speed landing pages. While JotForm and Squarespace have their merits, the enhanced speed Optimizations of Instapage make it a standout in the quest for converting visitors into customers.
Round Three - User Friendliness and Learning Curve
Adopting new technologies can be daunting, but good landing page builders offer easy access regardless of skill level. Instapage boasts a straightforward user interface designed for marketers, enabling quick mastery of the platform for both novices and seasoned pros. With features like video tutorials, guided tours, and an intuitive drag-and-drop editor, users can confidently build effective landing pages in no time. JotForm, focusing on form-building, also presents a user-friendly experience with its simple interface, making it easy to create forms and integrate them into landing pages. Squarespace wins points for its elegant design capabilities, but some users may find the depth of customization options overwhelming at first. Ease of use is pivotal, as effective onboarding can lead to quicker ROI. Overall, Instapage shines with its supportive resources and user-friendly platform, ensuring users can achieve exceptional results from the get-go.
Round Four - Support and Assistance Options
Customer support can often be the unsung hero of software services, stepping in when users encounter challenges. Picture your platform's support team as loyal sidekicks, ready to swoop in and provide assistance. Instapage shines here with a variety of support channels, including live chat, email, an extensive knowledge base, and in-depth documentation. JotForm also provides robust support options, including an active community forum and resources for troubleshooting. Squarespace offers 24/7 live chat support, along with email assistance, making it easy for users to get help whenever they need it. However, the standout feature of Instapage is its personalized onboarding experience which helps new users navigate the platform quickly and efficiently, setting them up for success from day one. The extensive resources across all platforms ensure users feel supported in their journey to create effective landing pages.
Round Five - Pricing and Value for Money
The cost of a landing page builder should reflect its value for your marketing efforts. Instapage offers a transparent pricing structure that matches its extensive feature set, catering to businesses aiming for high conversion rates. The pricing tiers correspond to various levels of features, enabling businesses to choose the best fit according to their needs. JotForm has a freemium model with basic features accessible at no cost, ideal for small budgets looking to create forms. However, scaling up features requires upgrading to a paid plan. Squarespace also presents various pricing options depending on the level of features required, appealing to businesses seeking holistic website solutions. Understanding what each platform offers in terms of value helps users align their budgets with their vision. Balancing cost against the return on investment is essential, especially when looking at long-term growth potential. While each platform has its strengths, Instapage’s investment in features specifically designed for conversion optimization often offers substantial returns, making it a preferred choice for marketers.
In conclusion, choosing between Instapage, JotForm, and Squarespace depends on your specific needs and goals. Each platform has strengths, but if you’re focused on creating high-converting landing pages, Instapage emerges as a clear leader. With its unmatched customization capabilities, robust performance, and dedicated support, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant experiences that foster brand trust and customer loyalty. Take Instapage for a spin with a free trial or demo, and experience firsthand why it’s often regarded as the best tool for landing page success.
