How Landingi vs. Formstack vs. Instapage stack up against each other

Compare Instapage with Landingi and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Landingi and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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4.5/5
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Landingi vs. Formstack – Who Takes the Crown?

Choosing the right landing page builder is akin to assembling a dream team for your marketing efforts. Each contender brings distinct strengths to the table, making the decision a crucial one for your overall success. In a way, it’s like selecting superheroes – they all have unique powers that can save the day in different situations. But fear not, we’re here to shed light on these three competitive platforms: Instapage, Landingi, and Formstack. This article will break down their features, usability, and pricing, ensuring you’re equipped with the knowledge required for a wise choice. From growing conversions to keeping costs low, each platform claims to be the best option, which raises the ultimate question: which one truly reigns supreme? We’ll explore these ranks to uncover the gold standard in landing page builders.

Meet the Heavyweights of Landing Page Builders

Landing pages have become the frontline troops in the digital marketing battlefield, and our three contenders are vying for victory. Instapage, known for its exceptional conversion rate optimization and customizable features, has established a strong reputation among marketers. Landingi, a worthy competitor, offers a vast array of templates and stellar usability, making it ideal for anyone just embarking on their digital journey. Finally, Formstack takes its place in this competitive ring with integrated form-building capabilities and a user-centric approach that appeals to businesses focused on data collection. By the end of our journey through their landscapes, you’ll be better equipped to determine which platform aligns best with your marketing objectives and personal preferences.

Round One - Feature Showdown

Template Selection and User Friendliness: A Clash of Titans

When it comes to the variety of templates offered, each platform tries to impress. Landingi shines with a collection of over 200 customizable templates, catering to various industries. Users can easily find a design that suits their goals, making it an appealing choice for newcomers. In terms of ease of use, Landingi scores high, focusing on a drag-and-drop editor that simplifies the creation process. Nevertheless, Instapage stands out in this arena with its diverse selection of templates specifically tailored for maximizing conversions. Its intuitive user interface makes it easy for marketers to stay productive while crafting landing pages that resonate with their audience. On the flip side, Formstack may not boast an extensive library of templates, but its templates are designed with data collection in mind, streamlining the user experience. Ultimately, while all platforms offer their unique takes on features and usability, Instapage’s commitment to conversion optimization sets it apart.

Instapage: A Partner in Success for Marketers

Instapage excels as a landing page builder not only through its customizable features but also by empowering marketers to reduce costs, grow conversions, and deliver targeted landing page experiences. Its focus on collaboration is evident, as it enables teams to work together efficiently, ensuring everyone stays on the same page. The platform provides advanced A/B testing, allowing marketers to fine-tune their landing pages based on real user data. Furthermore, the one-click integrations with various marketing tools and CRM systems enhance the user experience, making it easy to gather insights and drive results. With an emphasis on providing comprehensive training resources and dedicated support, Instapage truly positions itself as a trusted ally in the quest for increased brand trust, customer loyalty, and conversion rates.

Round Two - Speed and Performance: The Race Against Time

In the digital world, speed is of the essence, and how quickly your landing page loads can significantly impact user experience. Think of it in terms of grabbing your morning coffee – waiting too long can lead to frustration. When evaluating speed and performance, each platform brings its distinct strengths. Instapage takes the trophy for impressive load times, ensuring users don’t abandon the page before it fully appears. With a focus on optimizing performance through various techniques like image compression and caching, Instapage ensures customers experience smooth navigation, bolstering satisfaction and enhancing conversion opportunities.

Instapage Benefits:

  1. Lightning-fast load times enhance user experience to decrease bounce rates
  2. Utilizes advanced caching techniques for improved performance
  3. Image optimization helps maintain quality while increasing speed
  4. Regular updates ensure the platform runs at peak performance

Landingi Benefits:

  1. Good overall performance with reliable loading speeds
  2. Offers an optimized hosting environment designed for speed
  3. Integrates well with various marketing tools to streamline processes

Formstack Benefits:

  1. Stable performance with a dedicated focus on data collection forms
  2. Provides quick load times for form submissions and user interactions
  3. Integrates smoothly with other Formstack products for improved speed

In conclusion, while each platform performs admirably regarding speed and performance, Instapage continues to lead the pack. Its dedication to technology and user experience ensures that marketers can deliver fast-loading pages that keep customers engaged and satisfied.

Round Three - Usability and Learning Curve: A Welcoming Environment

Navigating a landing page builder should feel like walking into a friendly community instead of being tossed into the deep end of a learning pool. Instapage generally succeeds in achieving this atmosphere, boasting a straightforward interface designed for ease of use. Newcomers will find it manageable to create stunningly designed pages without a steep learning curve. Likewise, Landingi welcomes users with its drag-and-drop functionality, ensuring that even those with minimal experience can craft landing pages effectively. Formstack, however, may require a bit more adjustment for new users due to its form-centric nature, but with time, they will find it’s built with usability in mind. In summary, all three platforms can assist users of varying skill sets. Even if you’re starting, there’s a pathway to expertise with the right tool.

Round Four - The Support System: Lifesavers in the Digital Space

Customer support is the backbone of user satisfaction, and each platform offers unique ways to provide assistance. Instapage shines with a 24/7 support system via chat and email, alongside a thorough knowledge base packed with tutorials and articles. Landingi’s support team is equally commendable, offering both chat and email assistance, complemented by a vibrant community forum where users can engage with one another. While Formstack provides support through chat and email, it also emphasizes extensive documentation to serve as an alternative to traditional support. By examining these features, users can feel confident that they’ll have ample resources when they encounter any challenges.

Round Five - Evaluating Pricing Models: Finding the Right Fit

Pricing is a crucial consideration, as it should align with your business goals and budget. Instapage, while on the higher side, offers a solid return through its advanced features and exceptional performance, making it a preferred choice for serious marketers. Landingi presents a more budget-friendly option, appealing to startups and smaller businesses looking for essential tools without breaking the bank. Formstack, with its tailored pricing plans, caters to a diverse audience concerned with data collection and management. Ultimately, the best value comes down to what you prioritize most – whether that’s comprehensive features or cost efficiency.

In summary, the decision among Instapage, Landingi, and Formstack depends on your unique needs and objectives as a marketer. While all platforms hold their strengths, Instapage’s versatile capabilities and steadfast commitment to boosting conversions offer remarkable value. Consider your priorities, and don't hesitate to explore Instapage’s free trial or demo to see its advantages for yourself and see how it can positively transform your marketing endeavors.

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