How Landingi vs. Carrd vs. Instapage stack up against each other

Compare Instapage with Landingi and Carrd to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Landingi and Carrd.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Landingi vs. Carrd – A Showdown Among Landing Page Builders

When it comes to creating landing pages, choosing the right tool feels a bit like assembling a dream team of superheroes. Each platform has its strengths and unique abilities, from crafting conversions to offering user-friendly interfaces. This article will guide you through the features, performance, and usability of Instapage, Landingi, and Carrd, helping you decide which tool would be the ultimate fit for your marketing strategy. We'll explore everything from customization options to the overall user experience, empowering you to make an informed choice. So grab your cape, and let's take a closer look at these contenders!

Meet the Contenders: Who's in the Ring?

In the world of landing page builders, Instapage, Landingi, and Carrd have carved out their places, each offering something unique to marketers. Instapage is recognized for its unparalleled performance in conversion optimization, while Landingi brings a simpler approach with robust features that cater to both novice and seasoned marketers. Carrd, on the other hand, is known for its sleek designs and affordability, making it a perfect option for individuals or small businesses. With distinct value propositions, they each aim to capture the attention of marketers seeking to improve their online presence. As we dive deeper, let's see how they stack up against each other.

Round One - Feature Showdown: Who Offers More?

Template Selection and Overall User Experience

All three platforms come with an array of templates designed to streamline the landing page creation process. Landingi excels with its simple drag-and-drop builder and a collection of customizable templates that make it easy for users to set up campaigns quickly. Meanwhile, Carrd offers an aesthetically pleasing suite of templates that those focused on design will appreciate. However, when looking at the feature set, Instapage stands out with its extensive collection of high-converting templates backed by data-driven research. Not only can you customize each template to fit your needs, but the platform also integrates A/B testing capabilities to optimize your pages continuously. This focus on conversion rates is what empowers marketers using Instapage to reduce costs and enhance their landing page experiences.

Instapage: The Champion of Customization and Conversion Rates

Instapage isn't just any landing page builder; it is an essential partner for marketers focused on maximizing conversions. The platform provides a plethora of customization options that allow users to tailor every aspect of their landing pages, from layout to branding. Moreover, its advanced analytics tools give actionable insights that help improve campaigns over time. Features such as heatmaps and A/B testing enable users to make data-driven decisions that significantly enhance their conversion rates. By offering such extensive tools, Instapage empowers marketers not only to create relevant landing page experiences but also to foster customer trust and loyalty.

Round Two - The Speed Factor: How Quick Are They?

Imagine standing in line at your favorite café, waiting for your morning fix. The longer you stand there, the more impatient you become, right? The same principle applies when users encounter slow-loading landing pages. A delay of even a second can lead to increased bounce rates that affect conversions. With that in mind, we'll assess how each platform performs regarding load times and user experience.

Instapage's Speed Benefits:

  1. Optimized for quick loading, ensuring minimal wait time for visitors.
  2. Utilizes a content delivery network to improve speed.
  3. Regular updates emphasize performance enhancements.
  4. Built-in performance analytics help identify and resolve speed issues.

Landingi's Speed Benefits:

  1. Basic setup is designed for fast-loading pages.
  2. Responsive templates ensure a good experience on various devices.
  3. In-built optimization tools for better loading speeds.

Carrd's Speed Benefits:

  1. Lightweight site structure leads to quick load times.
  2. Focuses on single-page projects, which generally load faster.
  3. Simple aesthetics mean fewer elements to load.

In conclusion, while all three platforms maintain decent speed performance, Instapage holds the edge. Its commitment to optimizing load times and providing performance insights directly correlates to improved user experience and, consequently, better conversion rates.

Round Three - Learning Curve: Who Makes it Easiest?

Entering the world of landing page creation shouldn't feel overwhelming. Each platform welcomes newcomers with open arms, providing intuitive interfaces designed to simplify the process. Landingi excels in this arena, as its user-friendly drag-and-drop editor means even those with little technical knowledge can build effective landing pages with ease. In comparison, Carrd provides simplicity and straightforwardness, allowing quick setups if your needs are minimal. Instapage, while feature-rich, may have a steeper learning curve initially; however, once you are familiar with its capabilities, it becomes a powerhouse for building and optimizing landing pages. With ample resources and support available, users at any experience level will find success.

Round Four - Customer Support: Your Trusty Sidekicks

When issues arise, reliable customer support is crucial. Instapage offers robust support options, including live chat and an extensive knowledge base filled with tutorials and guides. Landingi follows closely with email support and an active community forum where users can share experiences and solutions. Carrd, while not lacking, has limited support options, primarily focused on email response. However, its simplicity often reduces the frequency of support needed. Having dependable customer support shapes the user experience, making each platform's assistance crucial in the long run.

Round Five - Pricing Structure: Where Do You Get the Best Value?

Evaluating pricing is essential to determine which platform offers the best value for your needs. Instapage's pricing reflects its feature-rich service, targeting businesses that prioritize conversion optimization. Landingi appeals to marketers on various budgets with flexible pricing plans designed to accommodate everyone's needs. Carrd shines as the most affordable option, especially for individuals and startups with limited resources. Keep your goals and budget in mind as you navigate through these various options.

As we wrap up, it becomes clear that each of these platforms serves a specific audience and offers unique strengths. While all three have much to offer, your choice hinges on your unique goals. Whether you value features, support, or pricing flexibility, ensuring the right fit is essential. Don't forget to check out Instapage, which not only empowers marketers to create relevant landing page experiences but also aims to enhance trust and loyalty among customers. A free trial or demo could be just what you need to get started.

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