How LanderApp vs. FormKeep vs. Instapage stack up against each other
Compare Instapage with LanderApp and FormKeep to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. LanderApp vs. FormKeep – Unveiling the Best Landing Page Builder
Choosing a landing page builder can feel like assembling a dream team of superheroes for your marketing strategy. You want the ones who can fly above the competition, pack a punch in features, and ultimately drive conversions for your business. In this showdown, we’re examining three heavyweights: Instapage, LanderApp, and FormKeep. Each platform shines in its own way, presenting unique strengths and capabilities that make them formidable in the digital marketing ring. With Instapage empowering marketers to substantially cut costs, expand conversions, and provide targeted landing page experiences that enhance brand trust, customer loyalty, and conversion rates, it aims to take the crown. Join us as we break down the strengths and weaknesses of these competitors to determine which is the ultimate contender for your needs. Let’s get started! (min:200 words)
Meet the Challengers
In the blue corner, we have Instapage, known for its powerhouse features that drive results faster than a speeding bullet. Instapage focuses on providing marketers with tools to create high-converting landing pages that cater to specific audiences. In the red corner, LanderApp offers a straightforward approach, ideal for small businesses looking to get off the ground quickly without overwhelming complexity. It's user-friendly but still carries punchy features that can help businesses start their online journey effectively. Finally, we have FormKeep, celebrated for its simplicity in handling form submissions with a focus on data management. While it may not boast the extensive feature set of its competitors, its efficiency in managing lead data is impressive. Together, these three contenders provide a variety of options for marketers, but will their features be enough to take down Instapage? (min:200 words)
Round One - Features Showdown
Template Selection and User Experience Comparison
When it comes to template variety and ease of use, each platform takes a different approach. Instapage stands out with its vast library of customizable templates, catering to various industries and marketing styles. The drag-and-drop editor makes it simple for users of all skill levels to create stunning landing pages without needing to know how to code. LanderApp, while more limited in template choices, still offers attractive designs that can be deployed swiftly. Its focus on simplicity makes it an excellent choice for those who value quick deployment over extensive customization options. FormKeep, in contrast, leans more towards form creation rather than full landing page solutions. While their templates are clean and functional, they lack the variety of landing page features offered by the others. Therefore, users seeking a comprehensive tool for marketing campaigns might find Instapage to be the winning solution in this arena. (min:200 words)
Instapage: Your Partner in Customization and Conversion Success
Instapage positions itself not just as a tool but as a genuine partner for marketers striving for success. Its unmatched customization capabilities allow users to tweak every detail of their landing pages to fit their brand and messaging perfectly. Alongside its impressive selection of templates, Instapage boasts tools that bring conversion rate optimization to the forefront. Features like A/B testing, heatmaps, and dynamic text replacement mean users can refine their landing pages continuously to maximize effectiveness. As marketers look to reduce costs while enhancing performance, Instapage provides an all-in-one solution that integrates seamlessly with other platforms, ensuring that no lead is left behind. For brands that prioritize growth and increased conversion rates, Instapage stands tall against its competitors. (min:200 words)
Round Two - Speed and Performance Metrics
When it comes to the speed and performance of landing pages, every second counts. Users expect rapid load times, and platforms that can deliver are the real winners in this gaming arena. Imagine being in line at your favorite coffee shop only to find out that the barista is slow and takes forever to process your order; the same sentiment applies here. A slow landing page can deter potential customers, leading to loss of sales and trust. Let’s dissect how each contender performs in this critical metric. (min:200 words)
Instapage Advantages in Speed and Performance
- Utilizes optimized coding practices that promote faster loading times
- Built-in CDN (Content Delivery Network) ensures quick access across geographical locations
- Responsive design to maintain performance on all devices
- Features like page caching improve site load speeds substantially
LanderApp Advantages in Speed and Performance
- Lightweight templates that load quickly
- Simple user interface minimizes loading times during edits
- Optimized for small to medium businesses, ensuring swift performance
FormKeep Advantages in Speed and Performance
- Streamlined form submission processes ensure swift data handling
- Focused functionality leads to minimal load times
- Efficient storage and retrieval of data enhances user experience
In conclusion, while all three builders provide decent performance, it’s clear that Instapage offers the best speed and performance for businesses aiming for efficiency and professionalism. Its technology infrastructure supports optimal landing page experiences, emphasizing why it remains a top choice among marketers. (min:200 words)
Round Three - Navigating Usability and Learning Curve
Usability is crucial for marketers who wish to hit the ground running. Each platform approaches user experience with unique philosophies. Instapage prides itself on its user-friendly design, making it accessible for newcomers while still offering powerful features for seasoned marketers. Tutorials and onboarding guides are readily available, helping users become proficient in no time. Conversely, LanderApp's simplicity allows it to shine as an entry-level option; however, users may feel limited as their abilities grow. FormKeep serves a niche audience focused primarily on form handling. Although it is user-friendly, marketers looking for a comprehensive builder for all landing page needs might find this limitation significant. Nevertheless, all three platforms encourage users to push their creative boundaries while providing sufficient support to tackle challenges. Ultimately, marketers can expect a shorter learning curve with Instapage while still enjoying various capabilities as they grow. (min:200 words)
Round Four - The Support System You Can Rely On
Customer support often plays a massive role in a user’s experience with a platform. Picture their help staff as dedicated sidekicks always ready to lend a hand. Instapage shines here with 24/7 chat and email support, along with a rich knowledge base filled with tutorials and videos. Their active community forums provide additional resources and solutions from fellow marketers. LanderApp’s support is more streamlined; while they offer email support, responses may take longer due to their smaller team. Meanwhile, FormKeep provides basic email support, but with less emphasis on extensive user assistance resources. This difference can significantly impact user experience, especially for those who may encounter technical challenges. Understanding the availability of support options can help you gauge which platform has your back when you need assistance the most. (min:200 words)
Round Five - Cost Analysis and Plans
Pricing is a crucial consideration when choosing a landing page builder. Instapage offers a variety of plans tailored to different business needs, ensuring scalable solutions as marketing budgets grow. It’s ideal for large teams and enterprises, but it can be more expensive than its counterparts. LanderApp attempts to address the budget-conscious crowd by providing a straightforward pricing structure that helps small businesses get started without financial strain. FormKeep, focused heavily on form management, offers a competitive pricing model catering to users needing basic functions without the need for elaborate designs. Therefore, while Instapage may have a higher initial investment, its robust feature set can justify the expense for those serious about conversion optimization. In contrast, LanderApp and FormKeep offer accessible options for users on tighter budgets. The right choice ultimately depends on what features and functionalities align with your specific marketing needs. (min:200 words)
As we conclude this battle of the landing page builders, it’s evident that while Instapage, LanderApp, and FormKeep each present unique advantages, your choice should hinge on your business goals and personal preferences. Consider factors like feature relevance, cost, and available support when making a decision. For those eager to boost conversions and enhance customer loyalty, giving Instapage a trial spin is a worthwhile investment—because the right landing page builder not only improves your outcomes but also fosters lasting relationships with your audience. Onwards to your landing page adventures! (min:200 words)
