How Landen vs. Convert vs. Instapage stack up against each other
Compare Instapage with Landen and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Instapage helps Evolve boost conversion rates across Facebook
The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Landen vs. Convert – Which Solution is Best for Your Marketing Needs?
Choosing a landing page builder is much like selecting a team of superheroes – each option comes with its unique set of powers, strengths, and personalities. Just like how one might evaluate the best superheroes for a thrilling adventure, marketing professionals face a comparable challenge when deciding among three top contenders: Instapage, Landen, and Convert. The nuances of each platform play a crucial role in determining which one will best support your marketing objectives. Are you after customization prowess? Instant usability? Budget-friendly pricing? This comprehensive comparison will highlight the strengths and weaknesses of these tools, enabling you to make an informed choice that suits your needs. Additionally, we will discuss how Instapage stands out with its ability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that increase brand trust, customer loyalty, and conversion rates. Are you ready to find your perfect marketing ally? Let's dive in!
Meet the Competitors: A Dynamic Trio of Landing Page Builders
Allow us to introduce our three fierce competitors in the landing page arena: Instapage, Landen, and Convert. Each of these platforms comes with its unique gimmick that can benefit a wide variety of users, from small businesses to large enterprises. Instapage is known for its extensive customization options, enabling marketers to fine-tune every detail for optimal user experience. Landen, on the other hand, prides itself on its simplicity and speed, making it perfect for those who desire immediate results with minimal fuss. Lastly, Convert rolls out a solid option for conversion-oriented marketing teams, emphasizing robust analytics and A/B testing capabilities to skyrocket those crucial conversion rates. Understanding their unique traits can help clarify which tool aligns best with your marketing strategy. Let’s explore each contender in-depth, starting with their feature sets.
Round One – Exploring Features: What Each Platform Has to Offer
Template Selection and User Friendliness: A Side-by-Side Review
When it comes to landing page builders, the breadth of templates and ease of navigating the platform can make a world of difference. Instapage boasts an impressive library of pre-designed templates that can be easily customized to match branding requirements. This extensive selection empowers marketers to create visually captivating landing pages with minimal effort. On the flip side, Landen focuses on a streamlined approach, offering a smaller range of sleek templates that cater to users looking for efficiency and speed. While it may lack variety, the minimalism of Landen's templates can serve users who prefer quick adaptations over complex design features. Convert takes a slightly different approach, providing a robust set of templates for A/B testing but with a steeper learning curve that might require some time investment to master. Overall, if template variety and seamless usage are top priorities, Instapage likely comes out ahead.
Instapage: Unmatched Tools for Customization and Conversion Focus
What sets Instapage apart from its competitors is its unparalleled commitment to customization and conversion optimization. With features designed specifically for enhancing user engagement and improving conversion rates, it transforms the way marketers approach landing page creation. Marketers can utilize advanced A/B testing features, analytics, and integration capabilities with various marketing tools. Through its unique functionality such as the 'Heatmap' feature, Instapage gives insight into user behavior, allowing marketers to refine their pages effectively. This adaptability translates into not just visually pleasing pages, but ones that are purpose-built to drive results. The emphasis on creating relevant landing page experiences contributes significantly to building brand trust, fostering customer loyalty, and ultimately increasing conversion rates. No other platform matches Instapage's strategic focus on both aesthetics and performance, solidifying its position as a go-to choice for serious marketers.
Round Two – Speed and Performance: A Crucial Factor for Success
In the world of digital marketing, speed can make or break a user’s experience. Imagine waiting an eternity for your favorite coffee only to taste disappointment; that's how slow loading times feel for users visiting a landing page. Instapage excels in this area by ensuring that its landing pages load rapidly, which is essential for retaining users and converting visits into actions. The combination of custom-built landing page features and fast load times offers marketers an edge in maintaining user interest without frustration.
Instapage Advantages in Speed and Performance:
- Quick load times under 2 seconds for most templates
- Advanced caching techniques reduce server response times
- Optimized for mobile use ensuring a smooth experience across devices
- Prioritizes SEO features to enhance visibility and performance
Landen Advantages in Speed and Performance:
- Fast template customization allows for speedy page creation
- Minimal design elements lead to quicker load times
- User-friendly interface reduces friction in the design process
Convert Advantages in Speed and Performance:
- Robust A/B testing capabilities without sacrificing speed
- Customizable code options can optimize performance for tech-savvy users
- Strong focus on ensuring landing pages are conversion-ready
In summary, all three platforms demonstrate impressive speed and performance features, yet Instapage's dedication to optimization and load times places it above the rest, giving users the best chance for successful conversions.
Round Three – Navigating Usability and Learning Curves: A Friendly Overview
Usability is key when selecting a landing page builder. On one hand, Instapage provides a user-friendly interface with a host of templates, making it perfect for novices easing into landing page design. However, it also has advanced options for seasoned users, giving it a flexible learning curve. Landen supports rapid onboarding, making it a go-to for users who want to get immediate results without unnecessary complexity. Convert, while robust, may present a more demanding learning experience, appealing to professionals who are prepared to invest time into mastering its depths. Fortunately, the community and resources surrounding each platform turn the learning journey into an engaging experience that is well worth the effort. Ultimately, each offers a strong user experience, catering to varying levels of expertise while making design accessible to all.
Round Four – The Support Team: Your Partners in Success
Customer support is fundamental in any platform experienced by users. Here, we can liken these support teams to trusty sidekicks, each prepared to rescue you from potential pitfalls. Instapage shines with multiple support channels, offering chat, email, and a helpful community forum where users can share tips and strategies. Landen prides itself on its swift email support and a comprehensive help center, ensuring users have the information they need at their fingertips. Convert provides dedicated support through chat and email, boasting extensive documentation for troubleshooting and strategy guides to help users maximize their platform experience. Overall, users will find a satisfactory level of support among these three, but the added community engagement at Instapage creates a unique environment for collaborative success.
Round Five – Pricing Structures and What They Mean for You
When examining platform pricing, it’s important to align options with your unique marketing needs. Instapage provides various plans to accommodate budget sizes, ensuring users can find a suitable fit. For those prioritizing features and conversion tools, Instapage offers competitive pricing that is backed by industry-leading performance. Landen generally presents an enticing pricing model for users looking for simplicity and speed without extensive features. Convert's pricing might lean higher, offering tailored plans with additional resources, ideal for teams committed to maximizing conversion strategies. While all three platforms have their merits in terms of cost, understanding the value of what you receive is crucial. Evaluate your marketing goals closely and consider both immediate and long-term investment benefits.
As we wrap up this friendly comparison, remember that the best choice really hinges on your personal goals and requirements. Each platform comes with its own strengths: Instapage's customization, Landen's ease of use, and Convert's analytical prowess. We encourage you to reflect on what matters most in a landing page builder, whether that’s pricing, support, or the multitude of features available. Why not take Instapage for a trial run? Its unique capabilities aimed at growing conversions are sure to impress you.
