How Kontactr vs. Convert vs. Instapage stack up against each other

Compare Instapage with Kontactr and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Kontactr and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kontactr vs. Convert – The Showdown Begins!

Imagine choosing a landing page builder as if picking the ultimate trio for your fantasy football team. Each contender boasts unique skills and plays to its strengths, ready to compete for your digital success. This article dives into the thrilling matchup of Instapage, Kontactr, and Convert, highlighting their standout features, benefits, and drawbacks to help you choose the right player for your marketing strategy. With the right landing page solution, you can streamline your marketing efforts, boost conversions, and create personalized experiences that leave your customers impressed. Prepare for an engaging comparison packed with insights to empower your decision-making process and support your marketing goals. By the end, you’ll be equipped with the knowledge to select the perfect landing page builder for your needs, ensuring your marketing strategy hits a home run!

Introducing the Contenders: Who's in the Ring?

In this corner, we have Instapage, the heavyweight champion known for its breathtaking customization options and strong conversion rate optimization features. Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, increasing brand trust and customer loyalty. Facing off against it is Kontactr, a contender recognized for its focus on simplicity and streamlined lead generation capabilities. And finally, there’s Convert, a robust platform that prides itself on A/B testing and optimization features designed to enhance user experience. Each platform is renowned for its strengths, crafting experiences that connect brands to consumers effectively. Although they all serve the purpose of optimizing landing pages, they do so through distinct functionalities that cater to varying needs and levels of expertise. With such diversity in offerings, the right choice depends on your specific marketing goals and priorities.

Round One: Feature Face-off

Template Selection and User Experience – A Closer Look

When considering a landing page builder, the variety of templates and overall ease of use can make or break your experience. Kontactr shines with its straightforward interface that guides users through the process effortlessly. Its selection of templates, while limited, remains user-friendly, allowing beginners to quickly create basic landing pages without a steep learning curve. Convert packs a punch in this category with an extensive library of customizable templates that cater to every niche, providing a versatile foundation for any campaign. However, be prepared for a slightly steeper learning curve, making it more suitable for those who've had some prior experience in the space. Instapage, on the other hand, stands out with an impressive array of high-quality, customizable templates designed for various marketing goals. From lead generation to sales pages, Instapage makes it easy for marketers to design tailored experiences that not only look great but also convert visitors effectively. Furthermore, its intuitive drag-and-drop editor empowers users to create stunning landing pages without needing coding skills, placing Instapage firmly at the forefront of template variety and ease of use.

Instapage: Your Partner in Conversion Mastery

Instapage prides itself on being a holistic solution for marketers aiming for maximum impact. Its advanced tools enable customization at every level, allowing you to tailor your landing pages to meet your audience's expectations. With features like A/B testing capabilities, heatmaps, and analytics, it offers a comprehensive approach to conversion optimization. You can experiment with different versions of your landing pages to discover what resonates best with your audience, ensuring each iteration is a step closer to high conversion rates. Additionally, Instapage's focus on streamlining the user experience fosters an environment where brands can deliver personalized content, instilling confidence and trust in potential customers. This capability to create relevant and engaging landing page experiences is invaluable, as it translates into enhanced brand loyalty and increased conversions. As your strategic partner, Instapage supports your marketing objectives with tools to reduce costs and maximize your return on investment.

Round Two: Speed and Performance Showdown

As any marketer knows, timing is crucial in delivering a seamless user experience. The impact of speed on user engagement can be likened to the anticipation of receiving your morning coffee—waiting too long can dampen the entire experience. When it comes to speed and performance, each contender has its strengths and weaknesses. Let’s explore how they measure up.

Instapage Advantages:

  1. Instapage excels in fast loading times with optimized page design.
  2. The platform utilizes a content delivery network (CDN) to minimize delays.
  3. Its advanced caching features help speed up page performance.
  4. Instapage analytics provide insights on load times, allowing for ongoing improvements.

Kontactr Advantages:

  1. Kontactr offers quick setup times, allowing you to launch landing pages rapidly.
  2. The platform is streamlined for basic functions, which often speeds up performance.
  3. Easy-to-use templates reduce the need for heavy graphics that can slow down speeds.

Convert Advantages:

  1. Convert provides reliable, fast loading times, ensuring a seamless user experience.
  2. Performance optimization tools to enhance speed as campaigns are built.
  3. Support for A/B testing without slowing down the user experience.
  4. The platform is designed to handle high traffic without compromising speed.

When it comes to speed and performance, Instapage stands out as the clear victor. Although Kontactr and Convert both offer commendable features, Instapage’s robust infrastructure ensures lightning-fast loading times, fostering user satisfaction that leads to increased conversions.

Round Three: Usability and Learning Journey

Navigating a new platform can feel like venturing into uncharted territory. Thankfully, each of these platforms aims to make the learning experience pleasant for users of all levels. Instapage excels in providing a user-friendly interface that prioritizes simplicity, enabling users to dive right into creating stunning landing pages. The platform also boasts comprehensive tutorials and a robust knowledge base, equipping newcomers with all the insights they need to succeed. Kontactr shines through its no-frills approach, ensuring users can quickly grasp the core functionalities without becoming overwhelmed. Convert, while offering powerful tools, requires more time to unlock its full potential. However, users willing to invest in understanding its features will find that the learning curve pays off in the long run. Regardless of where you stand in your marketing journey, there's an opportunity for growth and expertise available with each of these platforms.

Round Four: Support – Your Faithful Sidekicks

Customer support can be considered the unsung heroes in the world of landing page builders. Instapage's support team is always ready to swoop in, offering various assistance channels including live chat, email support, and an extensive knowledge base. The community forums supplement this support, creating a place where users can share insights and solutions. Kontactr also provides reliable support through email and chat, but users may find fewer resources for self-help. Convert boasts a dedicated support team that assists users with troubleshooting and optimization strategies, plus a wealth of written documentation. Each support team plays the part of a trustworthy sidekick, ensuring you’re never left to fend for yourself when challenges arise.

Round Five: Pricing Insights – Who Offers the Best Deal?

Pricing is often a significant factor in determining which landing page builder to choose. Instapage operates on a subscription model that reflects its extensive features and capabilities. While slightly higher in cost, the return on investment can be substantial, especially for businesses looking to amplify their conversion rates. Kontactr offers a budget-friendly option tailored to those just starting or operating smaller campaigns, though its limitations on features may hinder scalability. On the other hand, Convert provides flexible pricing plans that adapt to different business sizes and needs, with the potential for higher pricing as advanced features are integrated. Ultimately, determining which platform delivers the best value relies on your objectives and how each aligns with your budget and marketing strategy.

In conclusion, while all three platforms—Instapage, Kontactr, and Convert—come with their unique perks, the best choice depends on your specific priorities. Whether you’re drawn to features, support, or flexible pricing, weighing these aspects will lead to the ideal decision for your business. For those serious about leveraging landing pages for success, consider giving Instapage a try with its free trial or demo to see for yourself why it stands out in the crowd.

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