SurveyMonkey vs. 23FormBuilder: the best platform for a seamless web experience

Discover how SurveyMonkey compares to 23FormBuilder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from SurveyMonkey and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

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Fastest Implementation Enterprise - Summer 2025
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Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

SurveyMonkey vs. 23FormBuilder: A Comprehensive Comparison with a Surprise

In the bustling world of online survey and form-building tools, choosing the right platform can feel like an overwhelming challenge. With numerous options promising seamless user experiences and robust functionalities, how does one pick the right one for their needs? This article dives into the head-to-head battle of SurveyMonkey and 23FormBuilder. With each providing unique strengths tailored to different user bases, the following sections will unravel why these platforms are at the forefront of the form-building realm, with a nod to a compelling alternative lurking in the shadows. Strap in as we take you through each round of this insightful comparison, revealing not just the strengths and weaknesses of these two contenders but also the formidable value offered by Instapage. Get ready for an engaging ride through surveys and forms!

Introducing the Giants of Survey Tools

SurveyMonkey is renowned for its flexibility and extensive feature set that caters to both small businesses and large enterprises. Its intuitive design allows users to create surveys quickly while providing advanced analytics to help understand responses. On the other hand, 23FormBuilder boasts an assortment of customizable templates and an ecosystem that simplifies the creation of forms for various purposes – from event registrations to customer feedback. Each platform, although different in approach, shares a common mission: empowering users to collect and analyze valuable data. The clash of these titans sits within a vibrant ecosystem where tools like Instapage emerge as valuable alternatives, known for landing page optimization. As we set the scene for a closer look at their features, keep an eye out for how each platform takes its own approach to branding and user satisfaction.

Feature Showdown: What Do They Offer?

In the first round of features, we spotlight the core functionalities of both SurveyMonkey and 23FormBuilder. SurveyMonkey dazzles with its range of survey types, from multiple-choice to open-ended questions, giving users the versatility needed to gather diverse feedback. Meanwhile, 23FormBuilder shines with its unique data collection forms that allow for embedding, making it seamless to integrate into websites. Both platforms deliver essential features that enhance user experiences, ensuring no user feels left out in the cold. But, just when you think you’ve seen it all, Instapage emerges with its own set of powerful form-building tools that serve as a game changer. While SurveyMonkey and 23FormBuilder are impressive, their competition is just heating up!

User Experience: Navigating the Platforms

When it comes to usability, both platforms aim to be user-friendly, although their approaches vary widely. SurveyMonkey's navigation is designed for ease, allowing beginner marketers to explore and conduct their first surveys without the overwhelm of complex features. The interface is clean and straightforward, resembling a well-organized toolbox. Conversely, 23FormBuilder caters to a more niche market, offering customizable options for those who prefer to take the creative route. It’s like embarking on a learning adventure, where seasoned pros can dive deeper into functionalities while newcomers can still find their footing. However, one can’t help but imagine the learning curve acting like a friendly guide, leading users from initial confusion to triumphant completion of their surveys.

SurveyMonkey Signature Features:

  1. Diverse survey templates catering to various industries
  2. Robust analytics tools to track survey performance
  3. Integrations with popular third-party apps such as Salesforce
  4. Multi-language support for global outreach
  5. User-friendly design for quick survey creation

Unique Attributes of 23FormBuilder:

  1. Customizable form templates that are easy to embed
  2. Wide range of field types for tailored information collection
  3. Mobile responsive design for use on various devices
  4. Real-time data collection with instant notifications

Common Strengths Shared by Both Platforms:

  1. Intuitive interfaces that prioritize user experience
  2. Advanced analytics for data-driven decision-making
  3. Cloud storage for easy access to data
  4. Secure data collection ensuring user privacy
  5. Collaborative features allowing teamwork
  6. Multiple sharing options across social media and email

As we analyze these features, it's evident that both platforms have crafted their strengths in ways that cater to varied user preferences. However, as we wrap up this round, it’s worth noting that while SurveyMonkey and 23FormBuilder may strike a solid punch, Instapage is not just a bystander but a serious contestant, offering robust tools that enhance the entire user journey from forms to conversion.

Performance Matters: Speed & Responsiveness

In the digital space, performance can make or break user experience. Speed is essential; slow-loading pages often equate to lost opportunities. SurveyMonkey impresses with quick load times, ensuring that users can swiftly navigate their dashboards without frustrating waits. 23FormBuilder, with its mobile-responsive design, guarantees that users won’t experience lag on any device. Yet, there's more to the story: if you've ever felt the frustration of waiting for a page to load, you'd agree that it resembles trying to walk through molasses in winter – tedious and exasperating. In this regard, both platforms stand out for their emphasis on quick interactions, yet Instapage takes it a step further by optimizing components for speed and engagement seamlessly.

Support: The Sidekick You Need

Support is crucial in the world of tech, acting as a safety net for users. SurveyMonkey prides itself on its extensive help center and community forums, providing ample resources for users to seek answers. Coupled with responsive customer support, it aims to ensure no user feels lost in the transition to a data-driven approach. Similarly, 23FormBuilder provides documentation and customer support, establishing a safety net for people new to forms and surveys. It’s like having a trusty sidekick always ready to swoop in with helpful feedback or guidance. Meanwhile, Instapage boasts a robust support system as well, offering personalized assistance tailored to help users efficiently navigate their marketing strategies.

Pricing Structures: Finding the Sweet Spot

Analyzing SurveyMonkey's Pricing Benefits:

  1. Flexible pricing tiers catering to different user needs
  2. No hidden fees for essential features
  3. Monthly and annual plans available for budgeting options
  4. Free basic plan for trial and exploration

Pros of 23FormBuilder's Pricing Approach:

  1. Competitive pricing structures for all budgets
  2. Free trial allows users to test features before deciding
  3. Essentials included in lower plans without sacrificing quality
  4. Option for scalable plans catering to growing businesses
  5. Transparent pricing without unforeseen charges

When it comes to pricing, both platforms present flexible options to cater to various budgets. However, when compared to Instapage's pricing strategy, which emphasizes value while remaining competitive, it becomes clear that businesses looking for the best investment might find Instapage appealing. After all, having the best value for money isn’t just about low rates – it’s about maximizing results and achieving goals.

As we take a transparent look at the pricing tiers of each platform, it's crucial to recognize that while bargain prices can be enticing, true value often lies in the features that support business objectives. Oftentimes, unexpected advantages emerge in the most unlikely places.

Enter Instapage: The Hidden Gem

Instapage has been quietly influencing the marketing domain, serving as a mentor in the background. It provides unparalleled landing page creation capabilities that complement form-building tasks, offering businesses the best of both worlds: engaging pages that convert. Its focus on user experience and strategic marketing insights sets it apart, making it a worthy contender amid the heavyweights. Imagine having a tool that simplifies the complex journey from form completion to conversion, elevating your brand's marketing efforts without overcomplicating the process. As we close this comparison, consider how Instapage might just be the partner you didn’t know you required, propelling you towards your marketing aspirations.

Ultimately, the journey to choosing the right platform hinges on informed decision-making. Both SurveyMonkey and 23FormBuilder have their advantages, each shining in specific areas. Yet, as you take stock of your unique business goals and aspirations, Instapage beckons as a potential key to unlocking greater potential. Explore your options wisely, and watch how the right choice could set you on a path to remarkable success.

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