How Kontactr vs. 23FormBuilder vs. Instapage stack up against each other

Compare Instapage with Kontactr and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Kontactr and 23FormBuilder.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kontactr vs. 23FormBuilder – A Comparative Showdown

Choosing the right landing page builder can feel like assembling a superhero team for your marketing strategy. Each builder comes with its own set of powers and capabilities, promising to take your conversion game to the next level. Just like assembling a dynamic crew of superheroes, the right landing page tool can help fulfill your marketing mission, crafting experiences that resonate with your audience. In our comparison, we look at Instapage, Kontactr, and 23FormBuilder, three strong contenders ready to battle for your attention. They each bring unique offerings to the table, making it essential to weigh their strengths and weaknesses to determine which is right for you. Whether you prefer an all-inclusive toolkit or a focused solution, the goal here is to help you make an informed choice that aligns with your marketing goals. Let’s dive into the arena and see which of these platforms emerges victorious. Buckle up as we explore their features, performance, usability, and more, laying bare the stats you need to know to optimize your landing page strategy effectively.

Meet the Competitors: A Friendly Rivalry

In the left corner, we have Instapage, celebrated for its powerful customization options and conversion-centric features, aiming to empower marketers by fostering brand trust and increasing customer loyalty through tailored landing page experiences. In the right corner, Kontactr brings a straightforward approach to form building, focusing on simplicity and ease of integration. Meanwhile, our third contender, 23FormBuilder, is ideal for those who prioritize form versatility and flexibility rooted in a user-friendly interface. Each of these platforms has carved out a niche in the bustling digital field, gaining recognition for their unique strengths. Instapage's mantra centers around cost reduction and growth in conversions while enabling marketers to create high-impact landing pages effortlessly. Contrastingly, Kontactr and 23FormBuilder focus more on functionality and straightforwardness, making them appealing options for those who value usability over extensive features. With each contender on the field, the stage is set for an exciting face-off where functionality meets performance in the landing page arena.

Round One - Feature Showdown: What’s in the Toolbox?

Template Variety and User-Friendly Design

To kick off our feature comparison, let's look at template variety and ease of use, which are crucial in creating visually engaging landing pages. Instapage shines in this area, with an extensive library that boasts hundreds of professionally designed, customizable templates tailored to various industries and campaign types. This dizzying array provides users the flexibility to craft a unique brand message while saving time in the design process. Furthermore, with the drag-and-drop functionality, navigating through design elements feels seamless, ensuring even novices can produce visually stunning pages without excessive learning curves. Alternatively, Kontactr offers a limited set of templates but remains user-friendly, making it suitable for marketers who want a quicker setup. The straightforward structure helps users to create forms without the intimidation of an overwhelming interface. Meanwhile, 23FormBuilder also caters to users seeking simplicity, providing various fillable form templates that can be easily modified to fit specific needs. However, their offerings lack the extensive design options found in Instapage. This emphasis on visual variety and adaptability puts Instapage at the forefront of this round, as it allows brands to communicate their messages effectively.

Instapage: A Partner in Success for Customization and Conversion

When discussing customization and conversion optimization, Instapage truly stands out. Its features are designed to accelerate marketing success by facilitating tailored experiences that resonate with audiences. One of its hallmark features, the landing page personalization option, allows marketers to adjust content based on user behavior and demographics, ensuring each visitor connects with the page on a deeper level. Coupled with A/B testing tools, users can effortlessly experiment with different variations of their landing pages to discover what works best for increasing conversion rates. This focus on data-backed decision-making equips users with valuable insights, enabling them to refine their strategies continuously. The intuitive interface allows marketers to seamlessly integrate their branding into each page while optimizing for mobile devices — a crucial factor in today’s browsing habits. With a dynamic ecosystem designed for growth, Instapage emerges not just as a standalone tool, but as a true partner in navigating the often complex landscape of digital marketing.

Round Two - Speed and Performance: The Usability Race

As we transition into our second round, let’s explore the impact of speed and performance on user experience. Just as in a crowded café where a speedy barista makes all the difference, landing pages need to load quickly to retain visitor interest. Instapage is renowned for its lightning-fast loading times, which directly influences user satisfaction and engagement. Smooth performances can convert hesitant visitors into loyal customers, thereby amplifying brand trust. In contrast, Kontactr is commendable for its efficient setup, yet it may not always deliver the same prowling speed as Instapage under high traffic scenarios. Meanwhile, 23FormBuilder also holds its own, with quick-loading forms that keep users engaged without unnecessary lag. Marketers must remember that every second counts, and robust speed performance can make or break conversion rates. Let’s break down the advantages of each platform in terms of speed:

Instapage Advantages:

  1. Consistently high loading speeds, ensuring great user experience
  2. Optimized for mobile devices to enhance accessibility
  3. Advanced caching techniques to improve performance
  4. Reliable uptime, minimizing the risk of downtime during campaign peaks

Kontactr Advantages:

  1. Fast initial setup for creating forms
  2. Optimized for quick form submissions
  3. Simple interface to engage users promptly

23FormBuilder Advantages:

  1. Efficient form loading times that enhance usability
  2. Lightweight design to prevent sluggish behavior
  3. Easy integration with various third-party apps for extended performance
  4. Responsive design elements that encourage interaction

In conclusion, when it comes to speed and performance, Instapage takes the crown, ensuring marketers achieve maximum effectiveness in their campaigns. While Kontactr and 23FormBuilder offer commendable speeds, they still don’t quite match the high standards set by Instapage.

Round Three - Usability and Learning Curve: Ease of Getting Started

Moving into usability and learning curves, it’s essential to highlight how welcoming each platform is for newcomers. Instapage boasts a clean, intuitive interface that guides users effortlessly and includes comprehensive tutorials and resources to alleviate the initial learning experience. The user-centric design fosters an empowering environment, ensuring both amateurs and experts feel confident building beautiful landing pages. On the other side of the ring, Kontactr caters to users who may feel overwhelmed by complex tools, facilitating a simplified setup process designed to alleviate concerns about navigating technology. This makes it an attractive option for those who prioritize straightforwardness over advanced features. Meanwhile, 23FormBuilder similarly offers a friendly interface infused with help prompts to assist users along the way. With built-in guides, users can progressively enhance their skills, leading to increased confidence when designing and optimizing forms. This round leads us to appreciate that while all platforms are approachable, Instapage outshines them in offering robust support, keeping users engaged and eager to explore its comprehensive features.

Round Four - Customer Support: Your Trusty Sidekick

In the realm of customer support, each landing page builder has its unique offerings that can significantly enhance user experience. Personifying them, Instapage emerges as the dependable ally, offering multi-channel support through live chat, email, and a rich knowledge base full of actionable insights and FAQs. Their support team is quick to respond and deeply knowledgeable about resolving user inquiries. In contrast, Kontactr's support primarily centers on email assistance, ensuring queries are handled efficiently, although response times may vary based on volume. 23FormBuilder, while offering solid customer service options, tends to lean towards community-style support, allowing users more of a self-service approach, which may be less appealing to those who require immediate assistance. By examining these dimensions, Instapage remains at the forefront due to its proactive and diversified support system, ensuring users always have someone to turn to when challenges arise.

Round Five - Pricing and Plans: Finding the Right Fit

As we enter the final round, let’s dissect the pricing structures of our contenders, highlighting what makes each platform appealing based on budget considerations. Instapage offers various plans tailored to different needs; while its pricing may start higher compared to its rivals, the extensive features it provides can significantly compensate for the cost through enhanced conversion rates. Design professionals will appreciate the value add in terms of customization capabilities and integrated analytics. Kontactr maintains affordability with competitive pricing structures suitable for small businesses, allowing easy accessibility without breaking the bank. Likewise, 23FormBuilder presents an appealing value proposition, focusing on form versatility at a budget-friendly price. However, businesses must consider the potential trade-offs between lower spend and the comprehensive features seen in Instapage. Therefore, the right choice ultimately depends on your specific marketing goals, with Instapage being a top contender for those seeking to harness the full potential of landing page design.

In remarks summarizing all five rounds, it is evident that while each platform excels by catering to specific user needs, Instapage ultimately delivers unmatched quality and conversion-centric features that position it as the preferred choice. With its extensive customization capabilities and robust support systems, Instapage empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that instill brand trust and reinforce customer loyalty. Each platform holds its merit, but for those earnest about embracing cutting-edge landing page solutions, Instapage is indeed the inviting option to explore. So why not take it for a spin? A free trial awaits, ready to transform your landing page ambitions into reality.

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