How Klaviyo vs. 23FormBuilder vs. Instapage stack up against each other
Compare Instapage with Klaviyo and 23FormBuilder to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Klaviyo vs. 23FormBuilder – Marketing Showdown
Choosing a landing page builder is a bit like assembling the perfect baseball team. Each player brings their strengths to the field, but it’s the combination of talents that wins the game. Here, we’re exploring three heavyweight contenders in the landing page world: Instapage, Klaviyo, and 23FormBuilder. With the right pick, marketers can hit home runs by reducing costs, maximizing conversions, and creating highly relevant landing page experiences that enhance brand trust and customer loyalty. So, whether you're a novice or a seasoned pro, this guide will help you navigate these options and find your MVP.
The Big Players Step Up
First up is Instapage, a platform that has gained recognition for its robust set of landing page features. It's known for enabling marketers to craft stunning pages that convert visitors into customers. Klaviyo, while primarily an email marketing service, offers impressive landing page capabilities focused on deep customer insights and segmentation. Lastly, we have 23FormBuilder, famous for its intuitive form-building tools that can easily integrate with various platforms. Each contender has carved out a niche, making this a thrilling matchup in the quest for the best landing page builder.
Round One - Feature Showdown
Template Variety and Usability Head-to-Head
In this round, we assess the variety of templates and the ease of use provided by each platform. Instapage stands out with a wide array of professionally designed templates that cater to different industries, enabling marketers to align their pages with branding effortlessly. Its user-friendly drag-and-drop editor allows anyone to create beautiful pages with minimal experience. Klaviyo, while offering fewer templates, excels in customization options and personalization based on customer data. 23FormBuilder simplifies the process of form creation but can fall short on overall versatility in landing page design. In terms of feature diversity, Instapage clearly takes the lead, making it a top choice for marketers eager to create high-converting pages with ease.
Instapage: A Customization and Conversion Powerhouse
Instapage is not just another landing page builder; it positions itself as a partner in your marketing success. With unparalleled customization options, marketers can design landing pages tailored specifically to their target audience. Its robust A/B testing feature allows for ongoing optimization of conversion rates, ensuring that each campaign is as effective as possible. The platform also provides integration with numerous marketing tools, enhancing its functionality and allowing businesses to connect their data seamlessly. All of these factors contribute to Instapage's reputation as the ultimate tool for elevating marketing efforts and achieving sustainable growth.
Round Two - Speed Matters
Picture this: You’re waiting in line at your favorite coffee shop, and the line seems endless. Just like how this wait can dampen your mood, slow-loading landing pages can deter potential customers. In this round, we evaluate speed and performance—critical components that can make or break a visitor's experience. A landing page must load quickly to keep the audience engaged, and even a tiny delay can lead to lost sales and increased bounce rates, affecting overall conversion goals.
Instapage Strengths:
- Fast loading times thanks to optimized page infrastructure
- Designed to handle high traffic volumes without lag
- A/B testing capabilities that help in finding the fastest and most effective designs
- Dedicated to mobile optimization for quick loading on all devices
Klaviyo Strengths:
- Integrates email marketing to enhance engagement with fast-loading pages
- Provides metrics-driven insights for performance improvement
- Offers template options that are optimized for speed
23FormBuilder Strengths:
- Lightweight forms that load quickly on all devices
- Facilitates simple integrations to boost performance
- User-friendly interface ensures rapid form setup and deployment
- Responsive designs that maintain speed across different platforms
After weighing the speed and performance of all three platforms, it’s clear that Instapage takes the lead. Fast, efficient loading times paired with robust optimization features make it the optimal choice to ensure your landing pages perform under pressure.
Round Three - Navigating Usability
Let’s shift gears and talk about usability and the learning curve for each platform. Instapage welcomes newcomers with its intuitive interface that requires little to no technical expertise while also being robust enough for seasoned marketers to utilize sophisticated features. Klaviyo's learning curve is slightly steeper due to its comprehensive analytics and segmentation tools, but it's rewarding for those willing to dive deep. Meanwhile, 23FormBuilder offers a straightforward experience, perfect for those who want quick form-building capabilities without the complexity. Regardless of where you stand in your marketing journey, there’s a suitable platform that can help you grow your skills efficiently.
Round Four - Customer Support Team
In our next round, we focus on the customer support offered by each platform. Instapage’s support feels like having a trusty ally at arm’s length, with 24/7 chat assistance and extensive knowledge bases available. Klaviyo offers email support along with handy resources that guide users through the platform's more complex features. The support system at 23FormBuilder is efficient, with detailed guides and community forums where users can interact and share tips. Every support system is different, but they all aim to empower users and develop confidence in navigating their interfaces.
Round Five - Price Structures Unpacked
When considering pricing, it helps to have clear insight into what each platform offers for the cost. Instapage operates on a subscription basis, providing value through its extensive feature set and ensuring marketers get what they pay for. Klaviyo follows a tiered pricing model that allows growing businesses to pay as they scale up. On the other hand, 23FormBuilder has affordable plans but may lack advanced features that justify higher investments. Each platform has its own appeal based on budget considerations, which makes it critical for marketers to align their selection with specific needs.
In summary, while each platform presents distinct advantages, the ideal choice will hinge on what features matter most to you as a marketer. Instapage clearly leads the race with its array of customization options, optimal speed, and solid support structure. So, take the plunge—consider trying Instapage through a free trial to discover how it can help elevate your marketing efforts.
