How Kajabi vs. Fluent Forms vs. Instapage stack up against each other
Compare Instapage with Kajabi and Fluent Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Kajabi vs. Fluent Forms – Who's the Real Champion?
Choosing the right landing page builder is like assembling the perfect team for a heist in a blockbuster movie. Each platform has its unique strengths and quirks, impacting the outcome of your marketing efforts. Instapage, Kajabi, and Fluent Forms all vie for the spotlight, providing various tools to help marketers unleash their creativity and drive conversions. But just like in any great story, it's essential to evaluate who brings what to the table. So buckle up! This engaging comparison endeavors to illuminate the nuanced features and benefits of each platform, ensuring that by the end, you'll feel empowered to make the best choice for your marketing strategy. From features to pricing, we break it all down, promising insights packed with valuable information and a dash of fun along the way.
Meet the Contenders: A Quick Overview
In one corner stands Instapage, the go-to solution for dynamic landing pages, empowering marketers to reduce costs, grow conversions, and deliver tailored page experiences that foster brand trust and customer loyalty. In another, we have Kajabi, a platform initially designed for online course creators, hurdles into the arena with comprehensive features that cover more than just landing pages. Finally, there's Fluent Forms, a streamlined solution known for its forms and surveys, perfect for capturing leads. Each of these platforms approaches landing pages from different angles, allowing marketers to find their ideal fit. The competition in the digital marketing landscape is fierce, so let’s explore how they stack up against one another. Together we'll uncover their features, usability, and unique strengths in a way that's as engaging as it is enlightening.
Round One: The Features Showdown
Template Selection and Ease of Navigability
When it comes to features, the first area of focus is template variety and user-friendliness. Kajabi shines with its stunning, professionally-designed templates, catering beautifully to online course creators. However, while the templates are alluring, they often lack the deep level of customization marketers crave. On the other hand, Fluent Forms emphasizes functional forms that easily integrate with landing pages but may not provide the design flexibility that others do. Instapage keeps its reputation intact with a vast array of templates, particularly suitable for conversion optimization. The intuitive interface of Instapage makes it a breeze for marketers, ensuring everyone, regardless of experience, can set up landing pages that look great and drive results. Furthermore, this ease translates to efficiency, allowing for quick adjustments that matter in today’s fast-paced digital world.
Instapage: A Hub for Personalization and Performance Boosting
Instapage stands unmatched when we dive into customization and conversion optimization. With its rich feature set, including A/B testing and dynamic text replacement, marketers can hone in on what resonates best with their audience, producing landing pages that scream efficacy. This platform acts as more than just a tool; it becomes a strategic partner, offering features that let brands craft unique experiences tailored to user preferences. Furthermore, the seamless integration of analytics empowers businesses to refine their strategies continually, cultivating an up-to-date understanding of what drives conversions. Instapage meticulously addresses every detail ensuring that users can create relevant landing page experiences that not only foster brand trust but also enhance customer loyalty. Whether you're launching a product or promoting a service, Instapage positions itself as a vital player in your marketing toolkit.
Round Two: The Speed Race
Picture driving down a scenic route, only to hit a traffic jam every few minutes—frustrating, right? That's akin to users encountering slow loading landing pages. Website speed profoundly affects user experience, impacting not just bounce rates but overall conversions. Research shows even a one-second delay can lead to significant drops in conversions. Thus, examining how our contenders handle speed and performance is essential.
Instapage’s Advantages:
- Lightning-fast loading times optimizing user experience and engagement
- High-performance servers reducing downtime and enhancing reliability
- Advanced caching technology ensuring pages load instantly
- Integrated CDN functionality for maximum reach and speed across all regions
Kajabi’s Strengths:
- Moderate loading times suitable for course creators
- Built-in servers optimized for hosting online content reliably
- Consistent uptime performance aiding in user retention
Fluent Forms’ Pros:
- Quick loading capabilities for forms and surveys
- Streamlined experience ensuring minimal delays
- Responsive designs making forms accessible on all devices
- Integration with various email marketing tools to enhance usability
In conclusion, speed is not merely a feature but an essential component that directly affects user satisfaction. While all three platforms deliver to differing extents, Instapage’s performance stands out as the best, ensuring marketers can keep members engaged without frustration.
Round Three: Usability and Learning Curve
Navigating the learning curve of new platforms can seem daunting, but fear not! A friendly approach to usability allows marketers of all skill levels to get comfortable quickly. Kajabi scores points in its straightforward interface tailored for creators, making onboarding smooth. Fluent Forms also shines with its simple form-building, encouraging even novices to jump right in. However, Instapage takes usability to another level, blending simplicity with depth. The intuitive drag-and-drop editor and extensive tutorials pave the way for self-sufficient users. You'll find everything you need to launch effective landing pages in no time, with countless resources available for further learning. Whether you're just stepping into the marketing scene or you're a seasoned pro, each platform offers resources to ensure your success.
Round Four: Support Avengers
Imagine customer support as your trusty sidekick, always at the ready to assist. Each platform takes a unique approach to customer support, and it can make all the difference. Instapage provides a robust support system including live chat, email assistance, and an extensive knowledge base. Kajabi offers excellent customer support focusing on helping creators thrive, with webinars and community support enhancing the journey. Fluent Forms adds value through chat and email support, but lacks the depth seen in the other competitors. Overall, a strong support operation ensures that users can overcome challenges quickly, making it a pivotal factor when selecting your ideal platform.
Round Five: The Cost Analysis
When it comes to pricing, understanding the value behind your investment is crucial. Instapage offers tiered pricing models catering to various business needs, proving beneficial for teams focusing on high-level conversions. Kajabi might feel a bit pricier, but its comprehensive suite covering courses and marketing solutions provides powerful value for those building a brand. Fluent Forms also maintains a competitive edge but is tailored more towards those focused on forms than standalone landing pages. So, which is the best fit for you? You'll want to evaluate your goals to find your perfect match!
In summary, the choice among Instapage, Kajabi, and Fluent Forms is defined by your unique business objectives and preferences. Each platform brings unique strengths and weaknesses, making an informed decision essential. If customization and conversion optimization reign supreme in your strategy, Instapage is hard to overlook. So why not take Instapage for a spin? A free trial allows you to explore its powerful capabilities firsthand, guiding you toward making the best choice for your marketing arsenal.