How Kajabi vs. Convert vs. Instapage stack up against each other

Compare Instapage with Kajabi and Convert to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Kajabi and Convert.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

CFI Financial Group invests in personalization with Instapage

CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Kajabi vs. Convert – The Ultimate Showdown

Choosing a landing page builder can feel a bit like assembling your ultimate dream team of superheroes. Each brings their unique powers to the table, promising to help you achieve marketing greatness. In this showdown, we’ll pit three strong contenders against each other: Instapage, Kajabi, and Convert. By the end of this comparison, you'll not only know who packs the biggest punch in terms of features and usability, but also how they stack up in performance, support, and pricing. Let’s dive into the world of landing page creators, where your marketing success stories await.

Meet the Challengers

Let’s introduce our three contenders. Instapage is well-known for empowering marketers to create high-converting landing pages with unmatched customization options. Kajabi, on the other hand, extends beyond landing pages, offering an all-in-one platform for those looking to create and sell online courses and membership sites. Then there’s Convert, a tool that claims to provide a comprehensive solution for conversion optimization. Each platform has carved out its niche, making this a fascinating contest that promises valuable insights for marketers at all levels.

Round One - Feature Showdown

Template Selection and User Experience

When it comes to features, all three platforms deliver impressive options but in different styles. Instapage offers a wide variety of customizable templates tailored for sales and lead generation. Its drag-and-drop interface makes it easy for users of any skill level to create landing pages that are not only visually appealing but also conversion-focused. Kajabi also has a rich template library but is more focused on content delivery, making it ideal for users looking to market courses alongside their landing pages. Convert may not have as many templates, but it excels in A/B testing features that help users optimize their landing pages based on real-time performance data. Overall, while all three tools provide solid features, Instapage shines brightly in terms of customization and ease of use.

Instapage: Your Go-To for Tailored Experiences

Instapage is designed with one key mission: to boost your conversion rates. With a treasure trove of customizable templates and sophisticated A/B testing capabilities, it positions itself as not just a tool, but a partner in your marketing success. From personalizing user experiences to improving brand trust and customer loyalty, Instapage empowers marketers to reduce costs and increase revenue. The platform is designed to deliver highly relevant landing page experiences that resonate with visitors, ensuring that they are not just landing but converting. In a world where first impressions mean everything, Instapage helps you make that crucial impact with ease.

Round Two - Speed and Reliability

As we enter the realm of speed and performance, let’s consider how crucial these elements are in the world of digital marketing. Slow-loading pages can lead to high bounce rates, much like waiting in a long line at your favorite coffee shop can sour your day. In a fast-paced online world, marketers need tools that ensure seamless user experiences without unnecessary delays.

Instapage Benefits in Speed and Performance

  1. Lightning-fast loading times that enhance user experience
  2. Optimized for mobile devices, ensuring speed across platforms
  3. Advanced performance analytics to track page speed metrics
  4. CDN integration for enhanced global loading speeds

Kajabi's Speed Features

  1. Quick deployment of pages and course content
  2. Responsive templates that load seamlessly on any device
  3. Built-in optimization tools for better speed management

Convert's Performance Highlights

  1. Fast A/B testing capabilities to ensure peak performance
  2. Real-time analytics that monitor speed efficiency
  3. Optimization-focused environment for continuous speed improvement

In conclusion, while speed is crucial for all three platforms, Instapage consistently leads the pack with its quick loading times and superior performance analytics, making it the best option for marketers who prioritize conversion rates.

Round Three - User Adaptability and Learning Curve

When it comes to usability, each platform has its unique approach to welcoming new users. Instapage is known for its user-friendly interface, making it easy for anyone to jump in and start creating high-converting pages without a technical background. Kajabi, although broader in functionality, offers tutorials and a robust community to assist newcomers. Convert focuses heavily on providing guidance through its features, ensuring that even if you’re not an expert, you can easily navigate through its tools. No matter where you start, each platform offers pathways that will have you feeling like a pro in no time.

Round Four - Support Teams at Your Service

In this round, we personify the customer support teams of each platform as loyal sidekicks, always ready to assist at a moment's notice. Instapage shines with its comprehensive customer service, offering live chat, email support, and an extensive knowledge base filled with resources. Kajabi provides a multi-channel support system that includes community forums, email assistance, and a rich library of tutorials, making it easy to find help. Convert also goes above and beyond with its support offerings, providing live chat, dedicated account managers, and access to a vast database of tutorials. This round emphasizes the importance of having robust support, and all three platforms demonstrate their commitment to helping users succeed.

Round Five - Price Tag and Package Offerings

Price is often a decisive factor in any platform comparison. Instapage offers transparent pricing with various plans to fit different budgets, focusing on value for marketers who want powerful features without breaking the bank. Kajabi's pricing reflects its comprehensive offering, which might be more suitable for those looking for an all-in-one platform for course creation and membership management. Convert provides flexible pricing options that cater to businesses of all sizes, emphasizing cost-effective solutions for conversion optimization. Ultimately, understanding the cost associated with each platform will help readers make an informed decision based on their marketing goals and budget.

As we wrap up this comparison, it’s clear that while all three platforms — Instapage, Kajabi, and Convert — have their strengths, the right choice comes down to what you value most in a landing page builder. Whether it’s features, customer support, or pricing flexibility, each tool offers unique benefits tailored to different needs. We encourage readers to consider taking Instapage for a spin with a free trial or demo, discovering firsthand how it can boost your conversion rates and enhance your marketing strategy.

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