How JotForm vs. Joomla vs. Instapage stack up against each other

Compare Instapage with JotForm and Joomla to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from JotForm and Joomla.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

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4.3/5
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4.5/5
363+ real reviews
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. JotForm vs. Joomla – Choosing Your Ideal Landing Page Builder

Imagine you're at a friendly competition where three marketing tools are showcasing their skills like contestants in a talent show. Each contestant has unique abilities that can enhance your digital marketing strategies. Instapage, JotForm, and Joomla are here to demonstrate what they can do, and by the end of this article, you’ll have a clearer picture of which tool fits your needs best. The atmosphere is vibrant as we explore landing page builders. Each platform boasts features that cater to different market audiences and business needs, ensuring there's something for everyone. Instapage emphasizes empowering marketers by reducing costs while amplifying conversions and creating relevant landing page experiences that build trust and loyalty with customers. Meanwhile, JotForm prides itself on its ease of form creation and integration, while Joomla enchants users with its flexibility and customizability. As we examine each contender, consider your unique business objectives to find the right superhero for your marketing mission. Ultimately, the goal is to drive conversions, increase brand trust, and enhance customer experiences across the board.

The Showdown Begins – Meet the Competitors

Let’s meet our contestants! Instapage is renowned for its advanced landing page creation tools that allow marketers to build high-converting pages efficiently. Winning marketing teams utilize its robust analytics features to make data-driven decisions that considerably improve ROI. On the other hand, JotForm shines with its intuitive drag-and-drop form builder that helps businesses capture leads seamlessly. It appeals to users looking for a straightforward solution for creating forms and surveys. Finally, we have Joomla, known for its versatility as a content management system. While it may not solely focus on landing page creation, its extensive plugin ecosystem allows users to customize and optimize for various online marketing needs. Each platform boasts its strengths, attracting different user segments. As we dive deeper into their feature sets, remember the specific goals you have in mind for your marketing campaigns, which enable you to assess which platform aligns best with your vision.

Round One – Feature Showdown

Template Selection and User-Friendly Design

Starting with our first round, we'll evaluate the template selection and overall ease of use across these platforms. JotForm offers a plethora of pre-designed form templates that users can easily customize. This goes a long way in simplifying the lead capture process, which is often the primary goal for many businesses. They excel in providing user-friendly interfaces where even the most novice users can create forms quickly without any coding knowledge. Joomla, on the other hand, provides great flexibility with its wide range of extensions and templates, allowing users to tailor their websites to their specific needs. However, its learning curve can be steep for beginners as it requires a bit more technical savvy to set up and modify effectively. Instapage, known for its focus on landing pages, offers an impressive library of templates specifically designed for conversion. Coupled with its drag-and-drop functionality, users can craft stunning pages in no time, even without design expertise. Users can mix and match for unique designs and functionalities. Overall, JotForm excels in form creation for simplicity, but it's Instapage that takes the lead in crafting optimized landing pages designed specifically for higher conversions.

Instapage's Advanced Customization and Optimization Features

Instapage sets itself apart with extensive customization capabilities and cutting-edge conversion optimization tools. It empowers users to create tailored landing pages that speak directly to their target audiences with immersive A/B testing and dynamic text replacement, ensuring each visitor receives a relevant experience. Marketers can utilize powerful analytics integrations that offer insights into visitor behavior, allowing for data-fueled enhancements that can drive measurably better results. Instapage fosters collaboration, enabling multiple team members to work together seamlessly on projects, making it perfect for larger marketing teams. This level of attention to detail and functionality not only helps reduce overhead costs but boosts conversions efficiently—thereby delivering superior landing page experiences designed to enhance brand trust, customer loyalty, and conversion rates.

Round Two – Speed Matters

Welcome to the second round, where speed takes center stage. Let's picture loading a landing page like waiting for your favorite coffee. When the barista takes too long, you're likely to get frustrated and may even leave without your drink. This analogy translates directly into web experiences—if your site is slow to load, potential customers may abandon it in search of quicker alternatives. Speed is crucial, particularly for landing pages designed to capture leads, and in this arena, Instapage shines. With optimized page speeds and a performance focus, Instapage crushes competition by delivering landing pages that load quickly, ensuring that users have a smooth experience from click to conversion.

Instapage’s Speed and Performance Advantages

  1. Optimized loading times for quicker user experiences
  2. Built-in A/B testing ensures the best performing versions load fastest
  3. Integration of CDN for accelerated global access
  4. Page speed algorithms that prevent lag even during high traffic periods

JotForm’s Performance Benefits

  1. Fast loading forms, particularly for mobile users
  2. Simplicity in form design leads to quicker loading times
  3. Effortless integrations with other tools for enhanced performance

Joomla’s Speed and Efficiency Features

  1. Multi-caching options available to enhance speed
  2. Configurable settings for optimized page load times
  3. Content management capabilities lead to faster updates and edits
  4. Built-in optimization tools available through extensions

In conclusion, while all three platforms offer speeds suitable for their core functionalities, Instapage holds the edge in delivering rapid loading pages specifically designed for landing. A solid user experience should be the priority since slow loading pages can deter potential conversions, and Instapage is tailored for exactly that.

Round Three – Navigating Usability

Moving to round three, let’s discuss usability and the learning curve for each platform. It's essential for every website builder to cater not just to industry professionals but to newcomers as well. JotForm succeeds in this area due to its intuitive design and minimal learning curve, which allows users to create forms without needing web development skills. Even first-timers can create professional-looking forms in mere minutes. Joomla, as a more complex platform, potentially intimidates newcomers. While it offers vast capabilities, understanding its functionalities can be challenging for those without prior experience. That said, those who invest time typically find a rewarding functionality in return. Instapage strikes a healthy balance, providing an accessible interface with enough depth for advanced users. Regardless of user expertise, each platform welcomes individuals enthusiastically, aiming to ensure that all levels can navigate effectively and transform their marketing strategies.

Round Four – Customer Support

In the fourth round, we recognize the value of customer support—our loyal sidekicks in times of trouble. JotForm offers robust customer care, including chat, email, and an extensive library of support documentation. What’s more, its active community forums allow users to share experiences and troubleshoot collaboratively. Joomla also has supportive communities, with various forums and documentation available, though direct support often relies on third-party templates and extensions, which can sometimes complicate the resolution process. Instapage excels with dedicated customer service, offering live chat, extensive knowledge bases, and email support. They ensure that no marketer is left in the dark, helping to resolve queries quickly to keep campaigns running smoothly. The visibility of a helpful support team can make a substantial difference in the user experience, reinforcing trust in the selected tool and enabling marketers to focus on campaigns rather than technical difficulties.

Round Five – Pricing Structures and Value

As we enter the fifth and final round, let’s break down pricing structures and overall value. Instapage, while premium priced, provides a wealth of features that streamline landing page creation and optimization, making it a worthy investment for serious marketers focusing on growth. Meanwhile, JotForm operates flexible pricing tiers, enabling businesses of all sizes to integrate forms within their budgets. However, some of the more advanced functionalities are behind higher paywalls, which can deter some users. Joomla is free to use but requires investment in hosting and extensions to unlock its full potential, which may add up. However, for those needing deep customization and control, it offers tremendous value. Ultimately, though all three offer competitive pricing, your choice should reflect your specific requirements and desired outcomes.

In wrapping up this comparison, it’s clear that while JotForm and Joomla have their unique strengths, Instapage emerges as the champion with its targeted features aimed at maximizing conversions and ensuring smooth experiences for users. As you contemplate your next steps, consider what matters most to you—is it a multitude of features, the ease of use, or the level of support available? If you feel intrigued, don’t hesitate to try out Instapage with a free trial. Empower your marketing strategy's unique needs while enhancing customer loyalty and brand trust.

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