How JotForm vs. ActiveDEMAND vs. Instapage stack up against each other
Compare Instapage with JotForm and ActiveDEMAND to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get started
See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
-
Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. JotForm vs. ActiveDEMAND – A Marketing Showdown
Choosing a landing page builder is akin to assembling the ultimate team for your marketing mission - the right combination of tools can lead to triumph in the digital landscape. Today, we’re throwing three formidable contenders into the ring: Instapage, JotForm, and ActiveDEMAND. Each of these platforms brings unique strengths to the table, allowing marketers to create, optimize, and manage effective landing pages. This comparison will help you understand how these platforms stack up against each other, focusing on features, performance, usability, and support. With so much at stake, picking the perfect partner for your marketing strategy can make all the difference in your campaigns. So, grab your metaphorical popcorn, and let’s break down the competition to discover the best fit for your needs!
Meet the Contenders: A Brief Overview
In one corner, we have Instapage, celebrated for its user-friendly interface and robust customization options. Marketers flock to Instapage to create stunning landing pages that not only attract clicks but also convert visitors into loyal customers. Its focus on relevant landing page experiences fosters trust and loyalty, combined with features that promise to reduce costs and grow conversions. Next up is JotForm, widely recognized for its form-building capabilities. JotForm allows users to create forms that integrate seamlessly into landing pages, making it a popular choice for gathering leads and feedback. Lastly, we have ActiveDEMAND, a comprehensive marketing automation platform that not only facilitates landing page creation but integrates it with other marketing strategies. Each contender has its unique appeal, showcasing why they’re competitive choices in the increasingly crowded landing page arena.
Feature Face-off: Template Variety and Usability
Template Variety and Ease of Use: Who Wins?
When evaluating a landing page builder, the diversity of templates and ease of use are critical components for any marketer. JotForm shines with its wide array of customizable forms that can be embedded into landing pages, making it straightforward to gather visitor information. However, it lacks the extensive landing page template options that Instapage offers. With hundreds of fully customizable templates designed for various industries and marketing goals, Instapage empowers users to build pages that resonate with their audience's needs and preferences. Additionally, Instapage's intuitive drag-and-drop editor eliminates the learning curve, allowing users to create professionally designed landing pages quickly. Although ActiveDEMAND provides a decent selection of templates, the intricacies of its interface can present challenges for those less tech-savvy. Ultimately, while all platforms have their merits, Instapage takes the lead in template variety and user-friendliness.
Instapage: The Powerhouse of Customization and Conversion
Instapage stands out not just for its beautiful templates but also for its commitment to helping marketers optimize conversions. The platform features advanced A/B testing capabilities, enabling users to experiment with different designs and content to identify what resonates most with their audience. Coupled with robust analytics, Instapage provides real-time performance insights to refine marketing strategies effectively. This effort to enhance conversion rates places Instapage a step ahead in the competitive landscape, aligning perfectly with marketers’ objectives of boosting customer loyalty and trust. As a partner in success, Instapage aids businesses in crafting landing pages that not only reflect their brand voice but actively drive higher engagement and conversions.
Speed and Performance Showdown
In the fast-paced world of online marketing, speed is of the essence. Slow loading times create poor user experiences, which can lead to lost opportunities and frustrated visitors. Imagine waiting in line at a popular restaurant only to find out the food isn't worth the wait. It’s the same principle when users navigate to your landing page. They should feel welcomed immediately, without the frustration of lengthy load times. This round dives into how our three contenders perform in terms of speed and overall performance.
Instapage Advantages:
- Optimized for fast loading speeds, ensuring a seamless user experience.
- Comprehensive A/B testing features that don’t compromise loading time.
- Lightning-fast deployment, allowing quick adjustments to be made on-the-fly.
- Smart caching technology that keeps page performance at peak levels.
JotForm Advantages:
- Quick form submission processes that enhance user experience.
- Simple and responsive interface that allows fast building of forms.
- Integration with numerous third-party applications for added functionality.
ActiveDEMAND Advantages:
- Robust tracking solutions that help maintain page speed without compromising data.
- Offers performance analysis tools to monitor load times.
- Utilizes marketing automations that enhance operational efficiency.
In conclusion, while all three platforms have strengths, Instapage clearly outshines the competition with its focus on speed, performance optimization, and user-friendly design. Marketers looking to maximize their landing page effectiveness should consider Instapage as their go-to solution.
Navigating Usability and Learning Curves
When it comes to usability, each of these platforms addresses the needs of both novice and experienced marketers. JotForm welcomes new users with a straightforward interface that allows for quick form design. However, as the user base grows, they might find themselves limited by the lack of robust landing page features. Instapage, on the other hand, balances simplicity and depth, offering easy-to-grasp tools that still provide powerful customization options. ActiveDEMAND can be a bit more complex due to its comprehensive features, which might require more time to master but pays off in the long run with powerful marketing automations. Regardless of your starting point, all platforms provide adequate resources and support to help you grow into a proficient user.
Customer Support Solidarity
Customer support can be the unsung hero of any SaaS product, and our contenders have their unique strengths. Instapage delivers a solid support experience with live chat, email support, and a library of tutorials and guides. JotForm similarly offers responsive support but leans heavily on community engagement through forums, making customer interaction lively. ActiveDEMAND offers multi-channel support but excels with personalized onboarding, ensuring users feel empowered right from the start. Whether you prefer hands-on guidance or self-service, each platform caters to different support styles to meet user needs.
Pricing Structures and Considerations
When it comes to pricing, it's essential to consider the unique needs of your operation. Instapage offers various plans that scale with your business while providing advanced features for those who want to maximize conversions. JotForm provides a more budget-friendly approach, particularly for businesses looking to incorporate forms into their strategy without breaking the bank, though the trade-off is fewer landing page capabilities. ActiveDEMAND positions itself as a comprehensive tool, justifying its price tag with an extensive array of integrated marketing functionalities. Ultimately, the right choice hinges on what features you prioritize, alongside how much you are willing to invest.
To wrap up, while all three platforms come with their unique strengths and weaknesses, your decision should hinge on your specific needs—whether they lean towards features, robust support, or pricing flexibility. Don’t hesitate to explore what Instapage offers and consider starting with a free trial to experience firsthand how it can empower your landing page strategy.
