How Joomla vs. SwipePages vs. Instapage stack up against each other

Compare Instapage with Joomla and SwipePages to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and SwipePages.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Swytch shifts into high gear with Instapage

Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.

Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.

Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

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4.3/5
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4.5/5
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4.5/5
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Review platform 4
7.7/10
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. SwipePages – Who Takes the Lead?

Picture this: choosing a landing page builder is like assembling a dream team of superheroes for your marketing mission. Each contender brings unique strengths to the table, ready to help you conquer your online presence. Today, we’re pitting three formidable opponents against each other: Instapage, Joomla, and SwipePages. Our exploration promises to be more than just a comparison. It will serve as a friendly guide, assisting you in identifying which platform suits your marketing needs best. As we peel back the layers of these landing page solutions, you'll see just how they can either support or hinder your success in the conversion battlefield. So grab your metaphorical cape, and let’s dive into this showdown for the ages. (min:200 words, add the small paragraphs in this paragraph.)

Meet the Competitors

In one corner, we have Instapage, a powerhouse known for enabling marketers to create impressive landing pages effortlessly. It's designed specifically for enhancing conversion rates while reducing overhead costs through its efficient features and capabilities. Opposing it is Joomla, a popular content management system that offers flexibility and a plethora of extensions, perfect for advanced users. While it may not be primarily a landing page builder, its robust framework allows for considerable customization. Finally, we introduce SwipePages, a user-friendly platform gaining traction for its speed-focused design and ease of use. Together, these three provide a well-rounded arena for comparison, each serving a different segment of the market. As we move forward, we’ll explore their strengths and weaknesses in greater detail—so you can land on the right choice for your specific goals. (min:200 words, add the small paragraphs in this paragraph.)

Round One - Feature Showdown

Template Variety vs. User-Friendliness

When it comes to feature offerings, all three contenders present unique advantages. Instapage shines in template variety—boasting a wide selection of professionally designed templates tailored for different industries. Whether you’re in eCommerce or generating leads for a service, the options are abundant. Its drag-and-drop editor further facilitates ease of use, so you can customize your pages without needing extensive coding knowledge. Joomla, while not specifically designed for landing pages, offers numerous extensions that allow users to create tailored landing experiences. The challenge here lies in its steeper learning curve, which might intimidate newcomers. SwipePages positions itself as a competitor focusing on quick, pre-built landing pages that can be published in mere minutes. Its user-friendly approach appeals to those who prioritize speed and simplicity over complex designs. In summary, while Instapage tops the charts for professionals focusing on dedicated landing pages, Joomla and SwipePages serve varied needs that cater to different segments of users. (min:200 words, add the small paragraphs in this paragraph.)

Instapage: A Champion in Customization and Optimization

Instapage stands apart from its competitors, offering unparalleled features that not only optimize conversion rates but also enhance the customization experience. Its ability to integrate A/B testing seamlessly is a game-changer, allowing marketers to experiment with different designs and assess their performance effectively. The platform also features lead capture forms, analytics integrations, and a wealth of third-party app connections, making it a versatile partner in your marketing endeavors. Marketers can tailor landing page experiences to match their audience, thereby increasing brand trust and customer loyalty over time. Instapage undeniably positions itself as more than just a landing page creator; it acts as a critical ally in the quest for conversion success. Its focus on delivering relevant landing page experiences highlights its commitment to helping brands achieve their peak potential in the digital landscape. (min:200 words)

Round Two - Speed and Performance

In the race of digital performance, speed is undeniably crucial. Picture this: waiting in line for your morning coffee can be annoying if the barista is slow, right? Similarly, if your landing page takes too long to load, potential customers might stroll away without a second glance. Speed has a direct correlation to user experience, impacting everything from bounce rates to SEO rankings. Instapage excels in this aspect, ensuring that pages load almost instantly, which is vital for retaining visitors and enhancing conversions. With its optimized hosting solutions and streamlined page design, it stands firm in delivering a rapid experience. Although Joomla users can achieve good speed with the right extensions, there is often more configuration involved. Lastly, SwipePages also prioritizes speed, with a focus on lightweight, fast-loading templates designed to grab attention without delay. All three platforms prioritize performance, but Instapage undeniably leads the pack when it comes to speed reliability. (min:200 words)

Advantages of Instapage:

  1. Lightning-fast page loading times ensure visitors stay engaged
  2. Optimized hosting services for maximum performance
  3. Built-in analytics to track performance and identify areas for improvement
  4. A/B testing features allow for easy experimentation with designs

Pros of Joomla:

  1. Multiple caching options available for enhanced speed
  2. Strong community support can help troubleshoot performance issues
  3. Extensions that can improve page load times exist but require setup

SwipePages Benefits:

  1. Designed specifically for quick page creation and loading
  2. Lightweight templates enhance user experience
  3. Mobile-optimized designs to cater to on-the-go users
  4. Performance-focused features with one-click publishing

When considering speed and performance, Instapage reigns supreme through its unwavering commitment to efficiency. While Joomla and SwipePages both have their strengths, they're challenged by Instapage's extensive features and optimization capabilities. This means marketers looking to maximize their conversion potential should prioritize page speed, where Instapage truly excels.

Round Three - User Experience and Learning Curve

Navigating a new landing page builder can sometimes feel like learning to ride a bike; there are initial hurdles to overcome, but with a bit of patience, you’ll soon find your balance. Instapage offers a well-rounded experience for both beginners and seasoned veterans alike. Its intuitive interface combined with a wealth of helpful resources provides a supportive backdrop for your marketing adventures. Joomla leans towards the more advanced crowd, which means users might find themselves facing a steeper learning curve. However, for those willing to invest the time, the rewards of mastering Joomla can be substantial. SwipePages takes a middle-ground approach, boasting an easy setup that’s perfect for novices while still delivering customization options for more experienced users. No matter the platform, each welcomes you warmly into the world of landing page creation, ensuring you’re on the right path toward becoming a proficient user. (min:200 words, add the small paragraphs in this paragraph.)

Round Four - Support Systems

Imagine your customer support as a trusty sidekick, swooping in to assist whenever challenges arise. Instapage prides itself on providing excellent customer support, offering multiple channels including live chat, email support, and a vast knowledge base full of resources and guides. Joomla, on the other hand, relies heavily on its community-driven support. While users can find helpful forums and documentation, responses are not guaranteed, especially for urgent matters. SwipePages sets itself apart with reliable customer service options, including chat support and a dedicated team ready to help users navigate any concerns. A strong support system is vital for easing frustrations and quickly solving issues, making Instapage the preferred choice among those looking for dependable assistance. Each platform offers varying degrees of support, but Instapage continues to prove itself as the most reliable ally. (min:200 words, add the small paragraphs in this paragraph.)

Round Five - Financial Considerations

The price of going with a landing page builder is ultimately a key factor in decision-making, much like choosing the right ingredients for a recipe. Instapage’s plans reflect its extensive features and high degree of service, resulting in a higher investment that can easily justify itself through the return improvements in conversion rate optimization. Joomla, being open-source, presents a lower entry cost, appealing to those willing to roll up their sleeves for customization. However, additional extensions can incur costs that add up quickly. SwipePages captures attention with flexible pricing options that cater to a broader audience, especially small businesses seeking affordability without sacrificing functionality. It’s essential to evaluate each option based on the unique needs and ultimate goals. Emphasize key strengths while determining the platform that can provide the best long-term value for your investment. Ultimately, the decision should align with your specific priorities in a landing page builder. (min:200 words)

In conclusion, while each platform showcases distinctive strengths, the ultimate choice boils down to what you value most in a landing page builder. Features, support, and pricing should all factor into your decision-making process. Encouragingly, Instapage stands out among the competition, firmly committing to helping marketers achieve reduced costs, greater conversion rates, and relevant landing page experiences which foster brand loyalty and enhanced customer trust. So, whether you seek to optimize every lead capture or simply create a beautiful landing page quickly, consider taking Instapage for a spin with a free trial or demo and witness its exceptional benefits firsthand. (min:200 words)

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