How Joomla vs. Formstack vs. Instapage stack up against each other

Compare Instapage with Joomla and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

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Features that set us apart from Joomla and Formstack.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Instapage helps Evolve boost conversion rates across Facebook

The team wanted to improve their ad relevance scores on Google and Facebook and optimize their ad budget.

Swytch shifts into high gear with Instapage

Vita escalate lead generation efforts and client engagement with Instapage

Vita is a full-spectrum professional brokerage firm in the employee benefits industry

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Joomla vs. Formstack – The Ultimate Showdown for Marketers

Choosing the right landing page builder can feel like forming a superhero team for your marketing efforts. Each platform comes with its own special powers and capabilities, ready to bolster your online presence. It’s not just about picking one tool over the other; it’s about building a strategy that empowers marketers to reduce costs, grow conversions, and deliver engaging landing page experiences. Like superheroes, Instapage, Joomla, and Formstack each have unique strengths that appeal to different needs. This article will dissect their features, performance, and overall value to help you determine the best fit for your brand's goals. With a careful balance of features and functionalities, whoever you choose will be a key player in your marketing strategy's success. We’ll make it an engaging exploration, one that not only informs but also entertains, so you’re equipped to make the right decision. Get ready for a friendly contest as we explore the ins and outs of these platforms.

Meet the Contenders

As we step into the arena, let’s introduce our three competitors in this landing page showdown: Instapage, Joomla, and Formstack. Each boasts its own set of features that make them noteworthy in the digital landscape. Instapage is known for its specialized focus on creating high-conversion landing pages, making it a favorite among marketers who want to optimize their campaigns effectively. Joomla, on the other hand, is recognized for its versatility as a content management system that can also handle landing pages with a robust architecture. While it may require a steeper learning curve, many find its depth appealing for more complex websites. Then we have Formstack, which excels in form creation and data collection. It’s great for users prioritizing data capture without sacrificing design. These three are not only competitors; they represent varied approaches for anyone looking to establish an online footprint. They’re ready to battle it out in this comparison, showcasing the aspects that matter most to digital marketers.

Round One – Feature Showdown

Template Variety and User Friendliness

When it comes to features, the first evaluation focuses on template variety and ease of use. Instapage shines with a plethora of professionally designed templates tailored to maximize conversions. These templates are readily customizable, allowing users to tweak them without needing advanced coding knowledge. On the contrary, Joomla offers an extensive selection of templates, though some may find navigating through its library slightly more complex due to its broader focus as a CMS. Despite that, the templates are highly customizable, perfect for those willing to invest the time to learn the interface. Formstack, while narrower in template this selection, allows intuitive drag-and-drop functionality, simplifying the user experience for those who prioritize ease of setup. Each platform provides a different blend of template options and usability, but Instapage truly empowers marketers to achieve relevant landing page experiences with ease and speed.

Instapage: Your Ally in Customization and Conversion Growth

One of Instapage's hallmark strengths lies in its impressive customization capabilities, which go hand-in-hand with its powerful conversion optimization tools. Designed specifically for marketers, Instapage doesn't just serve as a tool but acts as a dedicated partner in achieving success. Users benefit from a seamless integration of A/B testing, heatmaps, and robust analytics features that showcase what truly resonates with audiences. This is invaluable for anyone looking to fine-tune their campaigns for maximum impact. With Instapage, you can easily personalize landing pages to align with different audience segments, enhancing the relevance of your messages. This level of adaptability helps engender brand trust and forms a loyal customer base, ultimately leading to increased conversion rates. The focus on driving results makes Instapage stand out, setting it apart from Joomla and Formstack, which, while useful, do not offer quite the same depth in customization tailored for marketers.

Round Two – Speed and Performance

Before diving into specs, let’s consider the user experience—no one enjoys waiting for a webpage to load, right? A website that lags is like sipping a lukewarm cup of coffee; it leaves a bitter taste. In the fast-paced digital world, speed is a critical factor that can determine a user’s satisfaction and likelihood to convert. It’s essential to keep this in mind as we compare how Instapage, Joomla, and Formstack stack up in terms of performance.

The Advantages of Instapage in Speed

  1. High-performance hosting to ensure rapid loading times.
  2. Optimized templates designed for minimal loading delays.
  3. Advanced caching techniques to improve overall site speed.
  4. Robust analytics capabilities that track speed performance and user interactions.

Joomla's Edge in Speed

  1. Offers strong optimization tools for web performance.
  2. Can be customized to enhance loading speeds with the right plugins.
  3. Notably efficient for larger websites requiring varied functionalities.

Formstack's Speed Advantages

  1. Lightweight forms that load instantly, enhancing user experience.
  2. Cloud-based hosting provides solid performance under heavy traffic.
  3. Efficient data processing optimizes performance on data-heavy landing pages.

In a summary of speed and performance, all three platforms have their strengths. However, they vary widely in how they handle traffic and user engagement. Instapage’s dedicated resources for marketers ensure rapid loading times, making it the top choice for those who need speed. Formstack follows closely, especially in forms, while Joomla has robust capabilities but requires more customization to reach optimal performance. Choosing the right platform hinges largely on your specific needs, particularly if speed is your top priority, with Instapage emerging as the preferred option.

Round Three – User Experience and Learning Curve

Approaching usability, let's chat about how each platform welcomes new users and supports experienced marketers. Instapage is remarkably user-friendly, with a streamlined interface and drag-and-drop features designed for those who may not have a technical background. The built-in guides and best practices help users of all experience levels quickly adapt. Joomla, while a powerful tool, can initially feel overwhelming due to its extensive capabilities. However, users who invest time in understanding it often come to appreciate its depth. Formstack, however, keeps it simple, prioritizing user-friendliness with a straightforward setup process that appeals to those looking to quickly implement form functionalities without any fuss. In the grand scheme of things, all platforms provide scalable usability, but Instapage truly shines with its focus on marketing-driven features while ensuring a smooth learning curve.

Round Four – Customer Support Heroes

Now, let’s talk about customer support – every tool needs its trusty sidekicks ready to swoop in and assist. With Instapage, users can access responsive support through live chat and email, backed by a comprehensive knowledge base filled with articles and tutorials. Joomla relies heavily on community support and documentation, which can vary in responsiveness depending on the specifics of the query. While this can be a double-edged sword, there are many enthusiastic users ready to assist. Formstack boasts reliable support options, including chat, email, and detailed FAQs to ensure users can easily find solutions to common questions. Ultimately, when comparing the support structures of all three platforms, Instapage's dedicated marketing focus allows for more tailored assistance, ensuring users maximize their online presence.

Round Five – Evaluating Pricing and Plans

Lastly, let’s turn to pricing. Instapage offers a tiered pricing structure that allows marketers to invest according to their conversion needs, making their plans competitive for what they provide. Their focus on reducing costs while growing conversions serves as a reassurance that every dollar spent is aimed at enhancing potential ROI. Joomla is an open-source platform, which means it’s free to use. However, users may encounter costs related to hosting, premium templates, and add-ons, so budgeting can be a bit less straightforward. Formstack operates on subscription-based pricing that varies depending on the level of functionality desired. While it’s appealing for those focused on forms and data collection, the cost can escalate based on required features. Each option carries its own pricing considerations, and finding the right one will depend on evaluating which features are essential for your marketing strategy.

In conclusion, the choice between Instapage, Joomla, and Formstack boils down to what best aligns with your marketing objectives. While each platform has potential strengths, Instapage truly stands out by offering unparalleled customization, a focus on user conversion, swift performance, and top-notch support. Consider trying Instapage through a free trial, positioning it as a worthy candidate to revolutionize your landing page strategies and help you accomplish your marketing goals.

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