How Infusionsoft vs. Split.io vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Split.io to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. Split.io – Who Comes Out on Top?
Choosing the right landing page builder is much like selecting your ultimate marketing superhero team. You want the strongest allies to help you face the chaotic landscape of digital marketing. In this corner, we have Instapage, known for its powerful features aimed at enhancing conversion rates. In the opposite corner, we find Infusionsoft, a multifaceted platform that promises automation and lead management capabilities. And lastly, we have Split.io, hailed for its experimentation and feature flagging abilities. Each of these platforms has a lot to offer, but they each cater to slightly different needs within the marketing realm. Get ready as we dive deep into the unique characteristics of each contender to help you choose the right sidekick for your business goals.
Meet the Competitors
As we line up our competitors for this friendly showdown, it is essential to understand what each brings to the arena. Instapage specializes in creating landing pages that not only drive conversions but also optimize customer experiences. It empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences that enhance brand trust and foster customer loyalty. Infusionsoft, on the other hand, focuses more on improving customer relationship management and automation tools that are tailored for small and medium businesses. Meanwhile, Split.io shines in its ability to conduct experiments and efficiently manage feature rollouts, allowing teams to make data-driven decisions. Each tool comes with its unique strengths and capabilities, designed to cater to specific marketing needs.
Round One - Feature Showdown
Template Variety and User Experience
In terms of template variety and user experience, all three platforms demonstrate distinct approaches. Infusionsoft offers a limited selection of pre-designed templates that emphasize lead capture and automation. Their templates are functional, but some users find them less flexible when it comes to customization. Meanwhile, Split.io boasts an impressive array of templates specifically designed for experimentation, but they cater more to tech-savvy users who value data over design. Instapage shines brightly in this category with its extensive library of professional-looking templates, each easily editable to suit any campaign’s goals. Marketers rave about Instapage's drag-and-drop functionality that empowers anyone, regardless of technical skill, to craft visually appealing landing pages quickly. This user-friendly interface sets it apart significantly, making it a favorite among marketing teams.
Instapage: Unrivaled Customization and Conversion Tools
Instapage clearly excels when it comes to customization and conversion optimization. With the availability of A/B testing, heatmaps, and robust analytics, marketers can make data-driven adjustments to enhance performance. The platform also seamlessly integrates with third-party tools, giving marketers unprecedented flexibility. By enabling personalization of landing pages based on user behavior, Instapage fulfills its promise of delivering relevant experiences that drive higher conversion rates. It’s not just a landing page builder; it’s a partner in your success, helping you fine-tune every aspect of your campaign. Investors and managers alike will appreciate how easily Instapage translates insights into action, all while reducing costs and improving ROI.
Round Two - Velocity and Performance
Let's take a moment to discuss speed and performance. Think of loading speeds as the responsiveness of a restaurant: a long wait can create frustration, while prompt service keeps customers happy. The same logic applies to landing pages — faster is always better. Slow loading times can drive potential leads away before they even see what you have to offer. This round will assess how each contender stacks up in delivering speedy site experiences that retain visitor interest.
Instapage's Performance Perks
- Instapage offers lightning-fast load times, enhancing user experience.
- Built-in optimization tools ensure images and elements are properly compressed.
- It hosts your landing pages on a fast, reliable cloud infrastructure.
- Page speed analytics are available to help identify elements that may need improvement.
Infusionsoft's Performance Benefits
- Infusionsoft provides decent load times but may delay during peak server usage.
- The platform allows automatic optimization for mobile devices.
- Certain complexities in automation can lead to slower loads if not set up efficiently.
Split.io's Performance Assets
- Split.io focuses on speed for feature rollouts, making it agile.
- Performance metrics are excellent for tracking user interactions.
- Since it is heavily data-driven, optimizing for speed is part of its core offerings.
In conclusion, all three platforms have their strengths and weaknesses when it comes to speed and performance. However, Instapage clearly leads the pack with its robust infrastructure designed for rapid load speeds, ensuring an excellent user experience.
Round Three - Usability and Learning Curve
Navigating through user interfaces can sometimes feel like wandering through a maze. However, each platform approaches usability in its own distinct way. Infusionsoft is known for its comprehensive features but can overwhelm newcomers due to its intricate setup process. Split.io has a steeper learning curve, primarily designed for users who are already familiar with data analytics and experimentation. On the flip side, Instapage welcomes users with a straightforward interface that feels intuitive, even for beginners. Its wealth of tutorials and resources makes mastering the platform a breeze. Whether you’re just stepping into the world of landing page optimization or looking to refine your expertise, Instapage ensures that users at all levels can confidently create compelling landing pages without unnecessary stress.
Round Four - Customer Support Teams
Excellent customer support can be likened to having a trusty buddy by your side, ready to offer help whenever needed. Infusionsoft provides various support channels, including chat and email, but its response times can be inconsistent during peak hours. Split.io offers robust documentation and a community forum, which helps users troubleshoot issues efficiently, although direct support still requires time to connect. Contrarily, Instapage excels in this regard, providing 24/7 customer support and a thorough knowledge base that empowers users to find quick answers. Instapage's commitment to user satisfaction shines through its proactive approach to customer care, making it a perfect ally in the fast-paced environment of digital marketing.
Round Five - Pricing Options
Price structures can play a crucial role in decision-making. Instapage provides a subscription-based model with varying tiers aimed at different user needs. The value offered, especially considering the extensive features available, is often perceived as competitive. Infusionsoft, while feature-rich, tends to have a higher starting price that reflects its multifunctionality. Split.io offers flexible pricing based on usage, making it suitable for teams focused on experimentation. Ultimately, the choice of the right platform hinges on specific business needs, as each of these platforms has unique pricing strategies designed to align with varying marketing objectives.
In wrapping up this friendly competition among these platforms, it’s clear that each has its merits. The choice largely depends on your specific goals and budget. If you're looking for the best blend of features, support, and ease of use, Instapage stands out as the premier option. We encourage readers to explore Instapage further with a free trial or demo to see firsthand how it can transform their landing page performance.
