Freshmarketer vs. Divi Builder: the best platform for a seamless web experience
Discover how Freshmarketer compares to Divi Builder regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Freshmarketer vs. Divi Builder: A Comprehensive Face-off
In the vast landscape of digital marketing tools, choosing the right landing page builder can feel overwhelming. With numerous options available, marketers often find themselves swimming in a sea of choices, hoping to find that perfect match for their needs. As we dive into the specifics of Freshmarketer and Divi Builder, we will unpack their core strengths, usability aspects, and the ultimate user experience they offer. But keep an eye out, because there's another player lurking in the wings: Instapage. This contest could have more than just two contenders. Buckle up as we explore who really reigns supreme in the world of landing page creation! Each of these platforms caters to different aspects of building and optimizing landing pages. Freshmarketer is geared toward comprehensive marketing solutions, whereas Divi Builder appeals to users seeking creative control through its design-heavy approach. Could there be a hidden gem like Instapage that could outperform both? Join us on this thorough exploration to find out! Together, we will analyze features, usability, performance, support, pricing strategies, and ultimately, determine which platform is best suited for your unique needs.
Introducing the Giants in the Arena
Freshmarketer and Divi Builder might be giants in their respective arenas, each boasting unique selling points that draw users in. Freshmarketer is renowned for its all-in-one marketing tools, offering a seamless integration of various functionalities like email marketing, analytics, and CRM capabilities. This platform propels businesses to optimize their entire marketing funnel, making it a favorite for those seeking comprehensive solutions. On the flip side, Divi Builder is a beloved option among designers due to its intuitive visual editing capabilities. Users can create stunning, highly customizable landing pages with its extensive library of pre-built layouts and design elements. These two platforms have captured the attention of many marketers, each bringing something unique to the table. But let’s not forget about Instapage, lurking in the background, ready to challenge these established players with its dedicated landing page solutions that focus on high conversion rates and user experience. With such strong competitors, we’re on the brink of a thrilling showdown to find out who truly delivers the best value in the realm of landing page builders!
Feature Face-off: Who Comes Out on Top?
When it comes to features, Freshmarketer and Divi Builder both present a buffet of options that are hard to ignore. Freshmarketer shines with its robust marketing tools, including built-in analytics, A/B testing, and customer journey tracking. These features are designed to help users streamline their marketing efforts and achieve better results. However, Divi Builder isn’t one to back down, flaunting its powerful drag-and-drop editor, responsive design capabilities, and extensive library of customization options. While both platforms undoubtedly bring their A-game to the marketing match, there's a noteworthy contender at the sidelines—Instapage. Known for its specialized focus on landing pages, Instapage offers features like post-click optimization and dynamic text replacement that can significantly enhance conversions. While Freshmarketer and Divi Builder excel in their own rights, the race isn’t just between the two. Stay tuned as we uncover the specific advantages of each platform in subsequent rounds!
Usability Showdown: Who Makes Life Easier?
Navigating a landing page builder should be an enjoyable experience, regardless of your marketing expertise. In the usability arena, Freshmarketer caters to a wide spectrum of users—beginner marketers dipping their toes into the field, as well as seasoned pros seeking advanced features. Its interface is built to support learning at all stages, although it might require some time to unlock its full potential. Alternatively, Divi Builder offers a more straightforward approach, inviting users to drag and drop elements into their desired layout effortlessly. The learning curve could be described as a light hike rather than a steep climb. However, as you embark on your journey with either platform, keep in mind that Instapage also offers an exceptionally clean interface designed specifically for building high-conversion landing pages. Each platform provides a distinct user experience, making it essential to consider your skills and objectives when choosing the most fitting solution.
Features of Freshmarketer:
- All-in-one marketing automation tools
- Built-in A/B testing capabilities
- Customer journey analytics
- Email marketing automation
- Integration with multiple third-party applications
Features of Divi Builder:
- Drag-and-drop visual editor
- Responsive design for mobile optimization
- Pre-built layout templates
- Extensive customization options
Common Strengths of Both Platforms:
- User-friendly interfaces
- Robust analytics tools
- Comprehensive support resources
- Strong integration capabilities
- Regular updates and feature enhancements
- Dedicated customer support services
As we move through this lively match-up, it's clear that both platforms have their strengths. Yet, just as it looked like a classic battle between two titans, Instapage emerges as a worthy alternative, uniquely positioned to cater to those specifically seeking high-performance landing pages. While Freshmarketer and Divi Builder each have their merits, Instapage’s focus on conversion optimization makes it a formidable competitor you shouldn’t overlook.
Performance Metrics: The Speed Race
In the world of digital marketing, every second counts—especially when it comes to page loading times. Both Freshmarketer and Divi Builder promise fast load speeds, though the actual experience may fluctuate based on optimization efforts and hosting solutions. Slow-loading pages can deter potential customers faster than a sneeze at a quiet gathering; nobody has time for that! Freshmarketer is generally optimized for speed thanks to its integrated features, which are designed to streamline performance. Conversely, Divi Builder leverages website speed optimization techniques, but page performance can sometimes be dependent on the hosting environment and how users customize their design elements. Fortunately, Instapage excels in this category by prioritizing fast load times and mobile responsiveness, harnessing technology that keeps customers engaged without delays. Ultimately, an optimal landing page is one designed for speed and ease of use—ensuring that potential leads don’t slip away due to sluggish responsiveness.
Support Strategies: How They Compare
In any competitive landscape, having reliable support can be a game-changer. Both Freshmarketer and Divi Builder offer an array of support channels designed to assist users when challenges arise. Freshmarketer provides everything from live chat to extensive documentation, enabling users to find answers quickly and efficiently. On the other hand, Divi Builder boasts a dynamic community forum where users can troubleshoot and exchange tips, alongside dedicated email support. The presence of a strong community can often mean the difference between a quick fix and a frustrating setback. Meanwhile, Instapage rounds out the support landscape with a specialized focus on landing pages, offering unique resources to empower its users. Having reliable support is crucial, ensuring that marketers can confidently navigate their chosen platform and drive successful campaigns.
Price Breakdown: The Cost Factor
Advantages of Freshmarketer Pricing Strategy:
- Flexible pricing options tailored for various business sizes
- Comprehensive value due to its all-in-one feature set
- Regular promotions that enhance affordability
- Affordable entry-level pricing to attract newcomers
Advantages of Divi Builder Pricing Strategy:
- One-time payment for lifetime access or annual subscription
- Frequent updates included without additional charges
- Free trial available to test the platform before purchasing
- Flexible pricing options catering to developers and agencies
- Affordable annual rates compared to competitors
As the final bell rings on pricing strategies, we see that both Freshmarketer and Divi Builder deliver considerable value for their features. However, Instapage emerges with an attractive pricing structure that appeals to businesses of all sizes, often touted for its ability to provide high returns on investment. Comparing both Freshmarketer and Divi Builder with Instapage shows how each platform offers flexible options, ultimately leading users to choose the one that best aligns with their budget and needs.
A look at pricing plans reveals a landscape teeming with competitive offerings. Both Freshmarketer and Divi Builder provide ample opportunities to find the right fit for differing budget levels. Just remember, sometimes you may discover surprise opportunities in the places you might least expect while making your selection.
And Then We Meet Instapage...
Instapage stands out as the seasoned veteran, having honed its craft to deliver top-notch landing page optimization tools that traditional builders often overlook. With a focus on features that enhance conversion rates, such as heatmaps and A/B testing, Instapage equips businesses with data-driven insights to refine their campaigns. It's not just about creating aesthetically pleasing pages; it’s about driving results that matter. By addressing the core challenges faced by marketers, Instapage offers a streamlined experience that integrates seamlessly into advertising channels. As we wrap this comparison, it's vital for businesses to reflect on their goals and how a thoroughly evaluated choice can propel them toward success. Don’t hesitate to explore Instapage as you embark on your marketing journey—because it just might hold the power to turn your ambitions into reality.