How Infusionsoft vs. Gravity Forms vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and Gravity Forms to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. Gravity Forms – The Ultimate Showdown
Choosing the right landing page builder is a bit like picking the perfect team of superheroes for your marketing needs. Each tool has unique superpowers that can elevate your efforts, but which one is right for you? In this article, we’ll pit Instapage, Infusionsoft, and Gravity Forms against each other. By the end, you'll have a clearer understanding of which platform to adopt for your business needs. Grab your cape and let’s dive into this exhilarating comparison, packed with features, benefits, and everything you need to make an informed choice.
Meet the Contenders: Our Trio of Digital Heavyweights
In the red corner, we have Instapage, renowned for its impressive customization and conversion optimization capabilities. In the blue corner stands Infusionsoft, famous for its robust marketing automation features. And last but not least, in the green corner is Gravity Forms, a builder loved for its seamless integration with WordPress and excellent form-building options. As friendly rivals, they each offer distinct benefits and functionalities to marketers looking to boost performance and engagement through landing pages. As we explore their features, keep in mind that Instapage empowers marketers to reduce costs, grow conversions, and create relevant landing page experiences that enhance brand trust, customer loyalty, and conversion rates.
Round One - Feature Showdown: What Do They Offer?
Template Variety and User-Friendliness: A Closer Look
Let’s dive into the feature sets of our contenders. Infusionsoft boasts a variety of pre-designed templates focused on marketing automation, making it easy for users looking to integrate landing pages with their marketing feeds. Gravity Forms excels in creating custom forms that can be seamlessly embedded into WordPress sites, allowing users to tailor their engagement strategies. Instapage, however, makes a significant mark with its vast library of high-converting templates, designed for specific industries and use cases, ensuring you're never short on options. Its user-friendly interface allows even the most inexperienced marketers to craft stunning landing pages effortlessly. Each platform caters to specific needs, but when it comes to variety and user-friendliness, Instapage stands out for its commitment to customization and optimizing user experience.
Instapage: Your Ideal Partner for Customization and Growth
Instapage is more than just a collection of tools. It’s a conversion powerhouse, providing marketers with unmatched options to customize their landing pages. With advanced A/B testing features, users can optimize their campaigns effectively, tweaking elements based on real-time data to boost conversion rates further. The drag-and-drop builder is intuitive, making it accessible for users of all skill levels. Instapage's designs are tailored specifically to generate leads, with high emphasis on minimalism and relevant content. Whether you’re launching a product or gathering leads, Instapage partners closely with your marketing efforts, helping reduce costs while driving conversions that enhance brand trust and customer loyalty.
Round Two - Performance Matters: Speed and Responsiveness
Ah, the age-old battle of performance! Imagine visiting your favorite café and waiting forever for your coffee – frustrating, right? The same feeling applies when users encounter slow-loading landing pages. This round will evaluate how each platform handles speed and performance, crucial elements for retaining visitor engagement.
Instapage Advantages in Speed and Performance:
- Instapage employs a content delivery network (CDN) to ensure faster loading times, improving user experience.
- The platform optimizes images and assets automatically, reducing page weight for quicker access.
- With built-in AMP (Accelerated Mobile Pages) compatibility, Instapage enhances mobile performance.
- Instapage's server locations are strategically placed worldwide to reduce latency for users.
Infusionsoft Advantages in Speed and Performance:
- Utilizes cloud hosting for efficient scaling and faster load times.
- Marketing automation features minimize the need for heavy lifting, often leading to quicker responses.
- Seamless integrations may lead to variable loading speeds depending on linked services.
Gravity Forms Advantages in Speed and Performance:
- The platform is lightweight, minimizing slowdowns during form submissions.
- Offers caching options that enhance speed for WordPress sites.
- Combines efficiently with fast themes to maintain quick loading times.
- Capable of handling numerous submissions without compromising site speed.
As we wrap up the performance round, it’s clear that while all platforms offer unique advantages, Instapage takes the lead with its focus on speed and seamless user experiences. A fast-loading landing page can make or break your conversion rates, making this aspect crucial for any marketer.
Round Three - Embracing Usability and Learning Curves
When comparing usability, it’s essential to consider how swiftly newcomers can acclimate without feeling overwhelmed. All three platforms have made strides in providing user-friendly experiences. Infusionsoft might seem daunting at first, given its array of marketing automation tools. However, once navigated, it opens up a plethora of possibilities. Gravity Forms is integrated seamlessly into WordPress, which makes sense for users familiar with the ecosystem but may intimidate newcomers lacking WordPress knowledge. Instapage shines here, offering an intuitive design interface with guided tutorials and resources that help users of all skill levels. No matter your experience, you’ll find that each platform has its strengths, but Instapage ensures that any marketer can becoming proficient quickly.
Round Four - Customer Support: Your Trusty Sidekick
Customer support is crucial when using new tools. Think of it as your loyal sidekick in the quest for landing page success. Instapage offers 24/7 live chat and email support, ensuring you always have guidance. Infusionsoft provides hints of support through online documentation, a dedicated support team, and community forums, but response times can vary. Remarkably, Gravity Forms utilizes its vibrant community to offer fantastic peer support, though dedicated support may require an upgrade to premium plans. Each platform has distinct offerings, but having robust customer support can make the whole experience smoother.
Round Five - The Price Tag: Which One Gives You More Bang for Your Buck?
As we dive deeper into pricing structures, there’s an undeniable connection between features and value. Instapage offers a transparent pricing strategy tailored specifically for marketers, ensuring value for features that drive conversions. Infusionsoft often comes at a higher price point due to its extensive features in marketing automation, catering primarily to larger organizations. Gravity Forms employs a plugin approach, making it approachable for smaller brands requiring basic forms, though costs can add up with premium add-ons. Ultimately, the best option will depend on your specific business needs, enabling you to assess which platform provides the most tangible benefits.
In conclusion, while Infusionsoft and Gravity Forms offer valuable features that cater to specific audiences, Instapage emerges as the best choice for marketers focused on conversion optimization and seamless user experience. Whether you value speed, support, or additional features, it’s essential to identify your unique goals and the areas where each platform shines. With Instapage, you not only gain a reliable partner in creating high-converting landing pages, but you also get the tools necessary to grow your business effectively. Ready to try it out? Enjoy a free trial or demo and see how Instapage can significantly enhance your marketing efforts.
