FormKeep vs. Fluent Forms: the best platform for a seamless web experience

Discover how FormKeep compares to Fluent Forms regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from FormKeep and Fluent Forms.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormKeep vs. Fluent Forms: The Ultimate Clash with a Surprise Entry

Navigating the intricate landscape of form builders is akin to embarking on a thrilling quest where ensuring optimal customer interactions is paramount. In this exhilarating matchup, we pit two formidable contenders, FormKeep and Fluent Forms, against each other. Each platform throws its hat into the ring, determined to demonstrate how it can refine your marketing strategy. Picture FormKeep and Fluent Forms as fierce gladiators in this digital coliseum, each brandishing unique weapons designed to capture leads and engage users more effectively. As the crowd gathers, anticipation builds, fueled by the promise of groundbreaking tools that cater to everyone from beginner marketers to seasoned pros. But as we prepare for this showdown, there's chatter about a surprising underdog lurking in the shadows, ready to challenge the champions. With so much at stake, let’s explore the intricacies of each platform in a side-by-side comparison that hopes to illuminate the path to your ideal choice in the bustling arena of digital marketing tools.

Introducing the Titans of Digital Marketing Tools

In the digital marketing realm, two names stand tall: FormKeep and Fluent Forms. FormKeep emerges as a classic champion, renowned for its specialized focus on form collection and management. It's widely acclaimed for its simplicity and effectiveness, making it a popular choice among marketers who prioritize user experience. Fluent Forms, on the other hand, bursts onto the scene with a flourish as a robust WordPress plugin that appeals directly to those who cherish customization and flexibility. With its suite of powerful features, it aims to give FormKeep a run for its money. As we dissect their unique offerings, keep an eye on a third competitor, Instapage, waiting in the wings – a platform that aims to combine the best features of both in a seamless package.

Feature Showdown: Unpacking the Strengths

When it comes to features, both FormKeep and Fluent Forms are loaded with tools that promise to enhance your marketing campaigns. FormKeep takes the lead with a clean and straightforward user interface, making it easy for teams to set up and manage forms in mere minutes. Its capabilities allow for seamless integration with various platforms like Zapier, uniting diverse technologies for optimal data collection. Fluent Forms, however, doesn’t lag far behind; its drag-and-drop builder makes form creation a breeze, empowering users to craft intricate forms with just a few clicks. Notably, it boasts advanced features, like conditional logic and multi-step forms, which can significantly enrich the user experience. Just when you thought it couldn’t get any better, whispers of Instapage’s features surface, promising an edge in landing page optimization that neither of our contenders can easily match.

Usability Unplugged: Getting Started with Ease

Usability is paramount, as the journey through various interfaces can significantly impact user engagement. FormKeep reflects a user-friendly philosophy, appealing to both novice marketers and experienced individuals who are searching for efficiency. Its intuitive layout minimizes the initial learning curve, facilitating quick launches of campaigns and forms alike. Fluent Forms also excels in this arena, but its multitude of customization options may create a slight learning curve – it’s less a barrier and more of a playful adventure for those eager to dive deep into the creative process. Both platforms cater successfully to varying user preferences and habits, but let's not forget the seasoned competitor in our midst; Instapage steps in with a beautifully woven tapestry of drag-and-drop simplicity paired with comprehensive tutorials that ensure no one is left behind should they choose to venture in.

FormKeep's Highlight Reel:

  1. Intuitive user interface that facilitates quick form creation
  2. Seamless integration with third-party applications like Zapier
  3. Reliable email notifications upon form submissions
  4. Built-in spam protection to secure data collection
  5. Comprehensive analytics to track form performance

Fluent Forms' Standout Features:

  1. Fully customizable drag-and-drop form builder
  2. Advanced conditional logic for personalized user experiences
  3. Multi-step forms to enhance user engagement
  4. Integration with multiple email marketing platforms

Where Both Platforms Shine Together:

  1. Mobile responsiveness for optimal viewing on all devices
  2. Secure data handling and storage practices
  3. Robust customer support for troubleshooting
  4. Integration capabilities with other marketing tools
  5. Quality templates to expedite form creation
  6. Flexible pricing plans catering to diverse budgets

As we watch FormKeep and Fluent Forms face off, it’s worth noting the undeniable presence of Instapage as a formidable rival. Having established its place in the arena, Instapage enhances the competition with features tailored to improving landing page conversion rates better than most. While it’s clear that both FormKeep and Fluent Forms offer superb forms capabilities, Instapage’s additional layers of functionality provide marketers with unparalleled advantages, making selection more nuanced and thoughtful.

The Performance Contest: Who Takes the Crown?

In the digital arena, performance is king. Page load times and mobile responsiveness can make or break user experiences, and both FormKeep and Fluent Forms have their designs meticulously engineered to excel in this regard. FormKeep boasts rapid page loading times, ensuring that users can access forms swiftly, while its mobile design is polished for seamless interaction on smartphones. Fluent Forms showcases similar strength, optimized for speed and functionality. Just remember, after all, being slow at the starting block in this industry is like trying to navigate through molasses on a frosty day – it’s excruciating and wholly inefficient! So, when evaluating performance, both contenders hold their ground, demonstrating impressive adaptability in various contexts.

The Support Aftermath: Customer Care Under Scrutiny

Support plays a crucial role in determining user satisfaction, and this match is no different. FormKeep provides user support through multiple channels, ensuring timely assistance when needed. Its solid documentation serves as a valuable resource for users embarking on their form-building journey. Fluent Forms also brings its A-game, offering an equally impressive array of support options, including dedicated forums and extensive tutorials for users looking to enhance their form expertise. Think of their support teams as trusty sidekicks, always ready with a quick save or a word of advice for impromptu 'form emergencies'. As we monitor both platforms’ commitment to customer success, it’s essential to consider that Instapage isn’t just a spectator here; it’s reaffirming its role by ensuring users have access to tailored support throughout their journey.

Pricing Strategies: Dollar for Dollar Showdown

Advantages of FormKeep's Pricing Structure:

  1. Clear and straightforward pricing plans without hidden fees
  2. Cost-effective options for smaller businesses and startups
  3. Pay-as-you-go model that provides flexibility
  4. Regular updates and feature enhancements included

Fluent Forms Pricing Strategy Insights:

  1. Affordable pricing with a range of plans suited for different needs
  2. One-time payment options for lifetime access
  3. Exclusive discounts during promotional events
  4. Accessibility for users with a modest budget

When it comes to pricing strategies, FormKeep and Fluent Forms each present unique advantages that cater to different segments of the market. Their strategies are well-thought-out and practical, but just as we think we’re at the pinnacle of pricing models, Instapage emerges with flexible plans that expertly combine robust features with budget-friendly options, delivering outstanding value for money. By considering the pricing strategies, potential users will come to appreciate the full spectrum of offerings, illuminating the best choice for their individual requirements.

A transparent look at the pricing plans reveals much about what users can expect. While some platforms boast enticing deals, reality sometimes bites, hinting that getting what you pay for isn’t always straightforward. Keep an eye out for those delightful surprises that often nestle in the least expected corners of a pricing structure, guiding your decision along the way.

Instapage: The Unexpected Game-Changer

Instapage emerges as the seasoned mentor in this competitive universe, poised to offer a treasure trove of advantages that can elevate any marketing campaign. With its focus on landing page optimization, it presents unmatched value, bridging the gap between ease of use and comprehensive features. Instapage boasts an impressive library of customizable templates, ensuring businesses can create engaging pages that align seamlessly with their branding. Moreover, the platform’s built-in A/B testing capabilities allow for data-driven decisions, showcasing its dedication to enhancing user experiences. This perfect blend of marketing acumen transforms Instapage into the secret weapon marketers may not have known they needed; it encapsulates the performance of FormKeep and Fluent Forms while adding an extra layer of sophistication not easily overlooked. As the digital world evolves, the power of making informed choices will determine success, pushing marketers to explore diverse tools that position them for greatness.

In conclusion, making wise choices is what every marketer strives for, with the potency of an effective tool propelling campaigns forward. By considering personal or business goals, it becomes evident that the right platform can unlock new avenues for growth and engagement. In light of the exciting comparison drawn between FormKeep and Fluent Forms, there's no harm in exploring Instapage as a pivotal partner along your marketing journey, steering users towards untapped potential. The world of form building is full of possibilities, offering the chance to soar higher than ever before.

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