How Infusionsoft vs. AB Tasty vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and AB Tasty to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Swytch shifts into high gear with Instapage
Alex and the Swytch team became Instapage power users in just a few months, seeing the value of Instapage from the get-go.
Going forward, they plan to continue releasing Swytch Kits to eager customers in future launch events, using their improved digital experiences to get even more people riding electric.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
Netradyne drives higher results with Instapage
Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. AB Tasty – Who Takes the Crown?
Choosing a landing page builder can feel a bit like selecting a dream team for a high-stakes mission. Each tool has unique powers that can help marketers tackle their goals. In this showdown, we pit three formidable contenders—Instapage, Infusionsoft, and AB Tasty—against each other to find out which platform will soar to new heights. We promise clarity and a touch of fun as we explore the capabilities of each platform. Instapage becomes our main focus as we discover how it empowers marketers to reduce costs, grow conversions, and deliver relevant landing page experiences, cultivating brand trust and customer loyalty. By the end of this journey, you’ll have a clearer picture of where each tool shines and how they can fit into your marketing strategy.
Meet the Competitors
Our three contenders bring unique backgrounds and features to the ring. First up, we have Instapage—a platform designed specifically to create high-converting landing pages with ease. Known for its extensive templates and customization options, it caters to marketers who are serious about their conversion rates. Next, we have Infusionsoft, a robust marketing automation tool that offers landing page creation as part of its extensive suite. While it’s primarily recognized for email marketing and CRM solutions, its landing page capabilities deserve a spotlight. Finally, we have AB Tasty, renowned for its A/B testing functionalities and personalization features, which allow marketers to understand user behavior deeply. Each contender has carved out a niche, but can they keep up with Instapage’s dedication to user-friendly, high-performance landing pages? Let’s find out as we analyze their core features and offerings.
Round One - Feature Face-off
Template Variety and User Friendliness
When it comes to choosing a landing page builder, features like template variety and ease of use are crucial. Infusionsoft, while featuring some templates, often requires a more hands-on approach to customization. Its focus leans more toward automation, which can mean a steeper learning curve for marketers focused purely on landing pages. AB Tasty, with its focus on testing and personalization, does provide some solid templates that can be tailored, but its primary function leans towards optimization rather than creation, potentially limiting creativity. On the other hand, Instapage stands out with its extensive library of professionally designed templates, which are easily customizable for various industries. Users can create beautiful and responsive landing pages swiftly without needing to write a single line of code. This feature is what makes it the top choice for marketers eager to implement effective campaigns.
Instapage: The Customization Champion
Instapage is not just another landing page builder; it’s a powerful partner in your marketing endeavors. The platform boasts a suite of unmatched customization tools, allowing users to engage clients with tailored content that resonates with their intentions. Marketers can easily modify existing templates or create bespoke designs to reflect their brand’s identity. The clear, intuitive interface provides a seamless user experience, enabling both beginners and experienced users to achieve stunning landing pages efficiently. Moreover, Instapage enhances conversion rate optimization through A/B testing and detailed analytics, putting marketers in control of their results. By focusing on features that convert, Instapage ensures that businesses don’t just attract visitors, but effectively guide them down the conversion funnel.
Round Two - Speed & Performance
The impact of website speed on user experience is profound; waiting for a page to load can feel like a traffic jam on your way to that much-anticipated vacation. A seamless experience is crucial for maintaining user interest, especially in today’s fast-paced digital landscape. Each contender here must ensure their landing pages are optimized for speed, as slow load times can be a dealbreaker for prospective customers looking to engage with content.
Instapage Strengths:
- Fast loading times guarantee users don’t abandon pages.
- Built-in optimization features ensure images and content are streamlined.
- Minimized HTTP requests reduces the time taken to load assets.
- A responsive design framework allows for dedicated mobile speed enhancements.
Infusionsoft Strengths:
- Integrations that help optimize performance with third-party apps.
- Customizable assets that load relatively quickly for a seamless experience.
- Efficient marketing automation to improve loading processes in specific campaigns.
AB Tasty Strengths:
- Enhanced speed metrics gathered through A/B testing functionality.
- Focus on user behavior analytics contributes to quicker load times.
- Personalization options that adjust dynamically for optimal performance.
In summary, speed is vital in keeping users engaged and moving down the sales funnel. Instapage excels in this area, ensuring fast load times that create positive user experiences, while Infusionsoft and AB Tasty also show promise but may not prioritize speed as crucially as Instapage does.
Round Three - Usability: Getting Started with Ease
Every landing page tool offers a different onboarding experience for both newcomers and veterans in the marketing realm. Infusionsoft, while offering extensive capabilities, presents a steeper learning curve that may intimidate new users, potentially leading them to explore simpler options like Instapage. AB Tasty, though rich in features, can take some time to fully grasp, making it less accessible to beginners. In contrast, Instapage prides itself on a user-friendly interface, providing a quick onboarding process that guides users through essential features seamlessly. With drag-and-drop functionality, anyone can craft a professional landing page without a headache. Marketers can focus on creating campaigns instead of wrestling with complex settings. The clear layout and vast library of tutorials transform the learning curve into a smooth, pleasant journey.
Round Four - Customer Support: Your Trusty Sidekicks
Customer support can make all the difference when encountering issues or questions. Just like a loyal assistant ready to leap into action, support teams at Instapage, Infusionsoft, and AB Tasty display varying levels of commitment. Instapage offers 24/7 support via chat, email, and a rich knowledge base full of tutorials and community engagement to help its users thrive. Infusionsoft provides extensive documentation and premium support, but the lack of live chat can sometimes leave users feeling stranded. AB Tasty, meanwhile, follows suit with a solid support structure, featuring live chat and email support, alongside a community forum. Each platform clearly values customer assistance, but Instapage offers a more robust support structure that empowers its users to troubleshoot and learn independently.
Final Round - Price Points: Finding Your Best Fit
Pricing is a crucial aspect to consider when selecting a landing page builder. Infusionsoft's pricing can be on the higher side, reflecting its comprehensive suite—but the variety of features could justify the cost for larger businesses. Instapage positions itself more affordably for startups and small businesses while still providing great features and performance, making it accessible to diverse marketers. Meanwhile, AB Tasty offers a customized pricing model based on features used, which ensures flexibility but can lead to unexpected costs if you aren't careful. Understanding these price structures is essential to align your choice with your budget and goals, as each platform provides distinct offerings catering to differing needs.
Wrapping up, it’s clear that while Instapage, Infusionsoft, and AB Tasty each bring valuable features to the table, the right choice ultimately relates to your unique marketing requirements. Instapage stands out as a powerhouse due to its strength in customization, speed, and user-friendliness. Don’t hesitate; take Instapage for a spin with a free trial or demo today and experience firsthand how it can spur your conversion rates and build lasting brand loyalty.
