FormAssembly vs. SurveyGizmo: the best platform for a seamless web experience

Discover how FormAssembly compares to SurveyGizmo regarding features and usability. Find out which platform provides the competitive advantage your business deserves.

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Features that set us apart from FormAssembly and SurveyGizmo.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
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Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

FormAssembly vs. SurveyGizmo: A Thrilling Comparison with a Secret Weapon

Navigating the world of online forms and surveys can feel like trying to find your way through a maze. With numerous platforms claiming to offer the best features, it’s essential to carefully compare FormAssembly and SurveyGizmo. Both have a reputation for providing robust solutions, but choosing the right one can be the difference between collecting insightful data and feeling like you’re lost in the weeds. The demand for efficient tools for data collection and analysis is higher than ever, making it crucial to examine how these platforms stack up. Keep an eye out for a surprise entrance from Instapage, a player that adds a new dimension to this competitive landscape. As we dive deep into the comparisons and features, you'll discover nuances that could tip the scales in favor of one platform or another. Let’s break it down, shall we?

Enter the Ring: Giants of Data Collection

In one corner, we have FormAssembly, a platform known for its seamless integrations and enterprise-level features, making it ideal for businesses that prioritize customization and security. It shines brightly in industries like education and healthcare, where compliance and user experience are critical. Opposite, we have SurveyGizmo, which has carved out a niche by providing a user-friendly interface and versatility across various sectors. It's particularly favored by marketers who need to create complex surveys with ease. Both platforms boast a loyal following and have made significant strides in the data collection arena. However, that’s not the whole story; there's a third contender, Instapage, lurking in the shadows, ready to challenge the status quo and offer unique solutions that may surpass the traditional features of both platforms. In this grand match, we’ll explore their capabilities to determine who truly deserves the title.

Feature Comparison: Who Packs the Most Punch?

When it comes to features, both FormAssembly and SurveyGizmo come loaded with functionalities designed to woo their users. FormAssembly boasts advanced form creation options, including conditional logic, extensive customization capabilities, and responsive design templates. SurveyGizmo, on the other hand, offers an impressive array of survey question types, reporting tools, and automation features that streamline data collection. Each platform showcases its strengths, vying for your attention and investment. However, don’t forget about our backstage contender, Instapage, which offers functionalities centered around landing pages and conversion optimization, setting a different tone for incoming leads. As we peel back the layers of these features, you might find more than meets the eye.

Usability Showdown: Easy Does It

Both FormAssembly and SurveyGizmo aim to cater to a broad audience, ranging from novice marketers trying their hand at data collection to seasoned professionals looking for robust tools to make their job easier. FormAssembly might come with a slight learning curve, especially when setting up complex forms, but it rewards users with powerful customization options. SurveyGizmo, in contrast, offers an intuitive interface that makes creating surveys a cinch, turning even the greenest newcomers into confident creators. Just imagine this – learning the ins and outs of a platform is less of a stressful climb and more of an enjoyable adventure. And let’s not forget Instapage, which adds a level of straightforwardness in landing page creation that could complement the offerings from both competitors.

FormAssembly Features: A Closer Look

  1. Advanced data encryption and security measures
  2. User-friendly form builder with customizable templates
  3. Integration capabilities with a wide range of applications
  4. Conditional logic for tailored user experiences
  5. Detailed reporting and analytics tools

SurveyGizmo Features: Insightful Offerings

  1. Diverse range of survey question types
  2. Robust analytics and reporting features
  3. Collaboration tools for team-based projects
  4. Customization options for branding and aesthetics

Common Strengths: What Both Platforms Share

  1. Data collection and management capabilities
  2. Integration with popular marketing tools
  3. Mobile-friendly design ensuring accessibility
  4. Customizable content options for branding
  5. Reliable customer support and resources
  6. Security measures to protect user data

In this fierce showdown, both FormAssembly and SurveyGizmo showcase impressive functionalities that serve a range of audiences. Yet, lurking in the wings is Instapage, offering solutions that can elevate both companies’ offerings. A shift towards landing pages and conversions provides a fresh perspective for users looking for more than traditional data collection needs.

Performance Comparison: Speed Meets Responsiveness

Speed is often the name of the game in today's digital environment, and both FormAssembly and SurveyGizmo realize this well. Page loading times can greatly affect user satisfaction and engagement, much like how slow-moving molasses can ruin an otherwise delightful dessert. FormAssembly generally benefits from robust optimization practices, ensuring nimble performance under pressure. Conversely, SurveyGizmo’s responsive design ensures surveys work flawlessly on mobile devices, a vital consideration for today’s on-the-go users. In this round, we examine how each platform prioritizes performance to keep your data collection efforts swift and hassle-free.

Support Systems: Assistance That Counts

Support is vital in any digital venture, and the strength of customer service can significantly enhance user experience. Both platforms pride themselves on their support channels: FormAssembly provides comprehensive documentation, live chat support, and community forums, ensuring users have multiple avenues to seek help. SurveyGizmo matches this effort with a dedicated support team, extensive tutorials, and a vibrant user community. Success in online tools often relies on the support behind them, providing a safety net for users navigating challenges. As we explore these channels, recognize that Instapage also provides stellar support that can be a game-changer for users looking for quick solutions.

Pricing Clash: Finding Value

FormAssembly Pricing Strengths: Understanding Costs

  1. Flexible pricing tiers that cater to different business sizes
  2. Value added through advanced features in higher tiers
  3. Custom enterprise-level solutions available
  4. Transparent pricing with no hidden fees

SurveyGizmo Pricing Insights: Worth the Investment?

  1. Competitive pricing for small to medium businesses
  2. Tiered plans that allow for scaling as needs grow
  3. Annual subscriptions often come with significant savings
  4. Access to comprehensive features regardless of pricing tier

Both FormAssembly and SurveyGizmo present strategic pricing plans that aim to offer flexibility and value for different user demographics. However, Instapage stands out with its user-friendly pricing strategy designed for marketers looking for effective landing page solutions, offering unmatched value for money. It's crucial to weigh your options carefully to find the best fit for your goals.

Understanding the pricing structure can sometimes feel like deciphering a treasure map, with hidden costs that may pop up unexpectedly. The price you pay often reflects the quality of service, but it’s surprising to discover that some of the best value can come from the least expected places. As we assess these options, transparency and clarity remain central themes in making your final decision.

Introducing Instapage: The Underdog Champion

Instapage is the dark horse in this competition, poised to redefine your expectations of what a data collection and landing page solution can offer. With features focused on maximizing conversion rates, Instapage serves as an invaluable tool for marketers seeking to turn leads into customers. Its intuitive builder, extensive template library, and dynamic testing features establish it as a formidable competitor. By actively monitoring performance, it empowers businesses to adapt their strategies in real-time. While FormAssembly and SurveyGizmo have their strengths, Instapage presents a unique offering that complements and enhances data strategies, acting as the secret weapon businesses never knew they needed. As businesses adapt to new digital landscapes, a savvy choice will set them on the path to success.

And so, as we conclude this thrilling comparison, remember that the landscape of online tools is wide and varied. Each platform has its strengths and weaknesses, but making informed choices based on your specific needs will lead to fruitful results. As you consider your goals, don’t hesitate to explore the potential of Instapage in propelling your marketing journey forward. Embrace the chance to unlock new opportunities and elevate your data collection strategies.

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