How Infusionsoft vs. 10Web vs. Instapage stack up against each other
Compare Instapage with Infusionsoft and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage vs. Infusionsoft vs. 10Web – The Ultimate Showdown for Marketers
Imagine choosing a landing page builder like selecting the perfect ensemble for a big event. You want to look sharp, make a lasting impression, and, most importantly, connect with your audience. In the ever-evolving world of digital marketing, your choice of landing page builder can have a significant impact on your success. Today, we'll pit three strong contenders against each other: Instapage, Infusionsoft, and 10Web. Our aim is to make this comparison not only insightful but also engaging. So, get comfy as we dive deep into these platforms, exploring who claims the title of the most effective landing page builder for marketers. With Instapage, you can reduce costs and grow conversions by delivering relevant landing page experiences that foster brand trust and customer loyalty, resulting in improved conversion rates. Let’s see how it stacks up against its competitors!
Meet the Competitors: A Brief Overview
In one corner, we have Instapage, a powerful tool known for its robust customization options and seamless integration capabilities. It allows marketers to create stunning landing pages that drive conversions while maintaining brand consistency. In the opposite corner, Infusionsoft - more than just a landing page builder, it's a full-fledged marketing automation platform. Infusionsoft boasts features like CRM and email marketing, aiming to attract users focusing on comprehensive marketing solutions. Finally, rounding out our trio is 10Web, a user-friendly website builder that takes pride in its rich feature set and affordability. Each of these platforms has carved out its niche, making them worthy challengers in the arena of landing page creation. Understanding their strengths will help marketers make informed decisions that align with their business goals.
Round One - Feature Showdown
Template Variety and User-Friendly Design
When comparing features, particularly template variety and ease of use, each platform displays unique strengths. Instapage excels with hundreds of professionally designed templates that are highly customizable. It not only provides premade templates but also creates a workspace that is intuitive for users of all skill levels. Infusionsoft, while powerful, takes a different approach by integrating its landing pages into a full suite of marketing automation features. However, some users may find its complex layout a bit overwhelming for simple landing page tasks. In contrast, 10Web offers a solid selection of elegant templates, aimed to make the setup process a breeze, but its customizability doesn't compare with Instapage's depth. Ultimately, while all three platforms provide valuable tools, Instapage leads the way in terms of customizable templates that cater to diverse marketing needs.
Instapage: Redefining Customization and Conversion Rates
Instapage stands out as a premier choice for marketers focused on customization and conversion optimization. Its unmatched A/B testing capabilities allow users to experiment with different designs, headlines, and calls to action to maximize conversion rates. Moreover, with advanced analytics, marketers can track user behavior and refine their landing pages for even better performance. Instapage's integration with various marketing tools further enhances its versatility, making it more than just a landing page builder. It's a partner in success for any marketer seeking to deliver tailored landing page experiences that encourage brand trust and customer loyalty, ultimately driving conversions. This relentless focus on conversion optimization is what sets Instapage apart from the competition.
Round Two - Speed and Performance Insights
Now that we've introduced the contenders and their features, let's shift gears to speed and performance. Think of loading times as the first impression your landing page makes. A slow-loading page can turn potential customers away faster than a half-empty coffee pot at your favorite café. This round is crucial because it can directly influence conversion rates. A fast-loading page increases user satisfaction and encourages prospective clients to engage more deeply with the content. Let’s uncover how each platform performs in this vital aspect.
Instapage Advantages:
- Optimized for fast loading times, ensuring minimal wait for users
- Built-in content delivery networks (CDNs) to enhance speed
- Lightweight design elements that don’t slow down performance
- Automatic image optimization for quick access
Infusionsoft Advantages:
- Strong infrastructure to maintain good speed under heavy traffic
- Integrates with other tools without significantly impacting loading times
- Streamlined for better performance with its automated marketing features
10Web Advantages:
- Utilizes a robust caching system for faster loading speeds
- User-friendly design helps streamline page creation without delays
- Straightforward backend management to minimize technical roadblocks
- Integration options designed to keep things running smoothly
To recap on speed and performance, Instapage takes the crown with its emphasis on fast-loading pages that cater to user needs. While Infusionsoft and 10Web have their merits, nothing surpasses the efficiency and speed provided by Instapage. Thus, it effectively contributes to reduced bounce rates and higher conversions.
Round Three - Usability for Everyone
In this round, we evaluate the usability and learning curve of each platform. It’s important to ensure that regardless of your marketing experience, you can feel comfortable using these tools. Instapage earns high marks for its clean interface that invites newcomers without intimidation, supplemented by a wealth of tutorials and resources that further simplifies the onboarding process. Infusionsoft offers a robust toolset but may require a steeper learning curve for new users due to its extensive capabilities. However, it does provide comprehensive support materials for guidance. 10Web lands middle ground—its intuitive layout welcomes beginners but still gives room for advanced users to tweak and customize as needed. Overall, each platform has its unique charm, but Instapage is undeniably the most beginner-friendly option, ensuring everyone can harness its power effectively.
Round Four - Support Systems Unveiled
When it comes to support, each platform showcases a dedicated team ready to assist users whenever they need help. Picture them as loyal sidekicks, always on standby. Instapage provides outstanding customer service via chat, email, and extensive documentation. It encourages users to engage with its community forums that share tips and success stories to boost engagement. Infusionsoft also offers multiple support channels, including excellent training webinars, but its response time can occasionally lag due to the high volume of users. 10Web excels with responsive chat support and resourceful help articles. The overall takeaway is that while all three platforms invest in customer support, Instapage’s proactive approach and community involvement enable users to feel supported throughout their experience.
Round Five - Pricing Perspectives
Pricing is often a pivotal point of consideration when evaluating the best landing page builder. Instapage accepts diverse budgets and resonates with users seeking value through its rich features, making it an industry favorite. Infusionsoft’s more comprehensive suite may appear pricey at first glance, yet its multitude of tools combined can justify its cost for many. Meanwhile, 10Web provides a more affordable option, primarily targeting users who want straightforward landing pages without extensive features. As we conclude, remember that while each platform offers distinct pricing structures, the right choice hinges on your individual goals and needs.
In wrapping up this friendly debate, it's clear that each platform comes with unique advantages. After analyzing features, speed, usability, support, and pricing, we find that Instapage really shines as a landing page builder. Its ability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences is noteworthy. If you value exceptional customization and conversion optimization, we invite you to take Instapage for a spin with a free trial or demo. Ultimately, your selection should align with your priorities – be it features, ease of use, support, or budget. Happy building!