How Infusionsoft vs. 10Web vs. Instapage stack up against each other

Compare Instapage with Infusionsoft and 10Web to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.

Get started
1200+ reviews from
Hello fresh
Honey
Zendesk
Vimeo
Garthner
Master class

See how Instapage stacks up against
the competition

Features that set us apart from Infusionsoft and 10Web.
Feature Instapage Other builders
Drag-and-Drop Tools
Conversion-optimized templates
Manual and AI-powered A/B Tests
AI content suggestions
Popups and sticky bars
Canvas and grid blocks
Reusable and global elements
Form and popup builders
Built-in Heatmaps
Central analytics dashboard
Ad-to-page personalization and collections
Contacts, lists, and email
Dedicated, full-service CRO experts
Enterprise-ready platform

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025
Swytch shifts into high gear with Instapage

Autopilot exceeds conversions goals with personalized landings

Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.

Swytch shifts into high gear with Instapage

Lattice increases conversion rate by 41.7% with Instapage

With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.

Swytch shifts into high gear with Instapage

Netradyne drives higher results with Instapage

Netradyne’s products have multiple use cases, like improving fleet efficiency, and training drivers to follow safe driving practices, and securing legal exoneration.

Review platform 1
4.3/5
472+ real reviews
Review platform 2
4.5/5
363+ real reviews
Review platform 3
4.5/5
363+ real reviews
Review platform 4
7.7/10
56+ real reviews

Why Instapage is the smarter choice for your campaigns

Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
Easier page building without coding
More insights — better results More insights — better results sidebar
More personalized experiences More personalized experiences sidebar
Built-in collaboration
Free up time for your business

Easier page building without coding

Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results

Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences

Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration

Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business

Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.

Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Get started with Instapage in a few steps

  1. Create your Instapage account

    Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business.
  2. Build and personalize your page

    Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS.
  3. Review and make edits

    Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users.
  4. Publish and track page performance

    Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.

Instapage vs. Infusionsoft vs. 10Web – The Ultimate Showdown for Marketers

Imagine choosing a landing page builder like selecting the perfect ensemble for a big event. You want to look sharp, make a lasting impression, and, most importantly, connect with your audience. In the ever-evolving world of digital marketing, your choice of landing page builder can have a significant impact on your success. Today, we'll pit three strong contenders against each other: Instapage, Infusionsoft, and 10Web. Our aim is to make this comparison not only insightful but also engaging. So, get comfy as we dive deep into these platforms, exploring who claims the title of the most effective landing page builder for marketers. With Instapage, you can reduce costs and grow conversions by delivering relevant landing page experiences that foster brand trust and customer loyalty, resulting in improved conversion rates. Let’s see how it stacks up against its competitors!

Meet the Competitors: A Brief Overview

In one corner, we have Instapage, a powerful tool known for its robust customization options and seamless integration capabilities. It allows marketers to create stunning landing pages that drive conversions while maintaining brand consistency. In the opposite corner, Infusionsoft - more than just a landing page builder, it's a full-fledged marketing automation platform. Infusionsoft boasts features like CRM and email marketing, aiming to attract users focusing on comprehensive marketing solutions. Finally, rounding out our trio is 10Web, a user-friendly website builder that takes pride in its rich feature set and affordability. Each of these platforms has carved out its niche, making them worthy challengers in the arena of landing page creation. Understanding their strengths will help marketers make informed decisions that align with their business goals.

Round One - Feature Showdown

Template Variety and User-Friendly Design

When comparing features, particularly template variety and ease of use, each platform displays unique strengths. Instapage excels with hundreds of professionally designed templates that are highly customizable. It not only provides premade templates but also creates a workspace that is intuitive for users of all skill levels. Infusionsoft, while powerful, takes a different approach by integrating its landing pages into a full suite of marketing automation features. However, some users may find its complex layout a bit overwhelming for simple landing page tasks. In contrast, 10Web offers a solid selection of elegant templates, aimed to make the setup process a breeze, but its customizability doesn't compare with Instapage's depth. Ultimately, while all three platforms provide valuable tools, Instapage leads the way in terms of customizable templates that cater to diverse marketing needs.

Instapage: Redefining Customization and Conversion Rates

Instapage stands out as a premier choice for marketers focused on customization and conversion optimization. Its unmatched A/B testing capabilities allow users to experiment with different designs, headlines, and calls to action to maximize conversion rates. Moreover, with advanced analytics, marketers can track user behavior and refine their landing pages for even better performance. Instapage's integration with various marketing tools further enhances its versatility, making it more than just a landing page builder. It's a partner in success for any marketer seeking to deliver tailored landing page experiences that encourage brand trust and customer loyalty, ultimately driving conversions. This relentless focus on conversion optimization is what sets Instapage apart from the competition.

Round Two - Speed and Performance Insights

Now that we've introduced the contenders and their features, let's shift gears to speed and performance. Think of loading times as the first impression your landing page makes. A slow-loading page can turn potential customers away faster than a half-empty coffee pot at your favorite café. This round is crucial because it can directly influence conversion rates. A fast-loading page increases user satisfaction and encourages prospective clients to engage more deeply with the content. Let’s uncover how each platform performs in this vital aspect.

Instapage Advantages:

  1. Optimized for fast loading times, ensuring minimal wait for users
  2. Built-in content delivery networks (CDNs) to enhance speed
  3. Lightweight design elements that don’t slow down performance
  4. Automatic image optimization for quick access

Infusionsoft Advantages:

  1. Strong infrastructure to maintain good speed under heavy traffic
  2. Integrates with other tools without significantly impacting loading times
  3. Streamlined for better performance with its automated marketing features

10Web Advantages:

  1. Utilizes a robust caching system for faster loading speeds
  2. User-friendly design helps streamline page creation without delays
  3. Straightforward backend management to minimize technical roadblocks
  4. Integration options designed to keep things running smoothly

To recap on speed and performance, Instapage takes the crown with its emphasis on fast-loading pages that cater to user needs. While Infusionsoft and 10Web have their merits, nothing surpasses the efficiency and speed provided by Instapage. Thus, it effectively contributes to reduced bounce rates and higher conversions.

Round Three - Usability for Everyone

In this round, we evaluate the usability and learning curve of each platform. It’s important to ensure that regardless of your marketing experience, you can feel comfortable using these tools. Instapage earns high marks for its clean interface that invites newcomers without intimidation, supplemented by a wealth of tutorials and resources that further simplifies the onboarding process. Infusionsoft offers a robust toolset but may require a steeper learning curve for new users due to its extensive capabilities. However, it does provide comprehensive support materials for guidance. 10Web lands middle ground—its intuitive layout welcomes beginners but still gives room for advanced users to tweak and customize as needed. Overall, each platform has its unique charm, but Instapage is undeniably the most beginner-friendly option, ensuring everyone can harness its power effectively.

Round Four - Support Systems Unveiled

When it comes to support, each platform showcases a dedicated team ready to assist users whenever they need help. Picture them as loyal sidekicks, always on standby. Instapage provides outstanding customer service via chat, email, and extensive documentation. It encourages users to engage with its community forums that share tips and success stories to boost engagement. Infusionsoft also offers multiple support channels, including excellent training webinars, but its response time can occasionally lag due to the high volume of users. 10Web excels with responsive chat support and resourceful help articles. The overall takeaway is that while all three platforms invest in customer support, Instapage’s proactive approach and community involvement enable users to feel supported throughout their experience.

Round Five - Pricing Perspectives

Pricing is often a pivotal point of consideration when evaluating the best landing page builder. Instapage accepts diverse budgets and resonates with users seeking value through its rich features, making it an industry favorite. Infusionsoft’s more comprehensive suite may appear pricey at first glance, yet its multitude of tools combined can justify its cost for many. Meanwhile, 10Web provides a more affordable option, primarily targeting users who want straightforward landing pages without extensive features. As we conclude, remember that while each platform offers distinct pricing structures, the right choice hinges on your individual goals and needs.

In wrapping up this friendly debate, it's clear that each platform comes with unique advantages. After analyzing features, speed, usability, support, and pricing, we find that Instapage really shines as a landing page builder. Its ability to empower marketers to reduce costs, grow conversions, and deliver relevant landing page experiences is noteworthy. If you value exceptional customization and conversion optimization, we invite you to take Instapage for a spin with a free trial or demo. Ultimately, your selection should align with your priorities – be it features, ease of use, support, or budget. Happy building!

FAQs

Try the most advanced landing page platform today