How HubSpot vs. Formstack vs. Instapage stack up against each other
Compare Instapage with HubSpot and Formstack to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Autopilot exceeds conversions goals with personalized landings
Autopilot exceeded its growth goals by sending people to a keyword message-matched post-click landing page built with Instapage versus a generic tour page.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
The Battle of Landing Page Builders: Instapage, HubSpot, and Formstack
Choosing the right landing page builder is like assembling a dream team of superheroes for your marketing strategy. Each platform has its own strengths, capabilities, and superpowers when it comes to crafting the ultimate landing pages. Whether you’re looking to cut costs, boost conversions, or create personalized experiences that foster brand trust and customer loyalty, you'll want to consider your options carefully. In this showdown, we’ll break down the features and performance of three leading contenders: Instapage, HubSpot, and Formstack. By the end, you’ll have the knowledge to make an informed decision and select the best ally for your marketing adventures.
Meet the Heavyweights in the Digital Arena
The digital landscape is teeming with tools designed to help marketers create captivating landing pages. Instapage, HubSpot, and Formstack stand out as formidable rivals in this space. Instapage is renowned for its robust customization options and conversion optimization features. HubSpot boasts an integrated marketing platform that offers extensive functionality, pairing a landing page builder with CRM and email marketing tools. Meanwhile, Formstack shines with its focus on forms and data collection, enabling businesses to streamline their online processes. Each of these platforms has carved out a niche, but which one truly empowers marketers to reduce costs and maximize conversions?
Feature Showdown: Template Variety and User Experience
Template Variety and User Experience – Opening the Feature Book
All three platforms bring unique features to the table, particularly in terms of template variety and user experience. HubSpot offers a diverse library of pre-designed templates that cater to multiple industries, along with easy-to-use customization tools that allow users to build their pages without a background in design. Formstack also delivers a selection of templates, focusing on form-driven designs that streamline data collection. Instapage takes the lead with a treasure trove of high-converting templates, allowing users to customize every element of their pages to align with branding and customer expectations, ultimately leading to enhanced user experience. The intuitive drag-and-drop interface offered by Instapage simplifies the creation process, letting marketers focus more on strategy than on technical hurdles.
Instapage: Your Partner in Customization and Conversion Mastery
When it comes to creating stunning landing pages, Instapage shines as a top contender. With unmatched customization capabilities, it empowers marketers to design pages that perfectly suit their branding and customer needs. Its conversion optimization tools are second to none, allowing marketers to measure and enhance their efforts continuously. Instapage's plethora of features, including A/B testing, heatmaps, and integrations with various marketing tools, makes it not just a tool but a valuable partner in achieving your marketing goals. By fostering relevant landing experiences, Instapage significantly contributes to building brand trust and loyalty while driving conversion rates higher.
Speed Test: A Race Against Time
When engaging users online, speed is everything! Imagine waiting for a cup of coffee only to find the barista moving at a snail's pace; it’s frustrating and might ruin your day. Website speed directly impacts user experience and conversion rates, which is why assessing how each platform performs in this category is crucial. In the world of landing pages, a split-second can mean the difference between a bounce and a sale.
Instapage's Speed: The Turbocharged Contender
- Optimized for fast loading times, ensuring users aren't left waiting.
- Advanced caching technologies that decrease page load delays.
- Minimal design bloat allowing for quicker rendering times.
- Mobile responsiveness that doesn't compromise performance.
HubSpot's Speed: A Reliable Performer
- Fast page loading with optimization features for resource-heavy elements.
- Integrated CDN for quick delivery of static assets.
- User-friendly design templates that maintain speed efficiency.
Formstack's Speed: The Steady Workhorse
- Efficient forms that load quickly to enhance user experience.
- Built-in analytics that help track and optimize page speed.
- Flexible integrations that do not hinder performance.
In this performance showdown, Instapage consistently emerges as the fastest contender. Understanding that speed is critical for maximizing conversions, Instapage offers a combination of optimized loading times and efficient design, making it the ultimate choice for marketers seeking to engage quickly.
Usability Insights: Navigating the Platforms
Getting started with a landing page builder shouldn't feel like climbing a mountain; it should be a pleasant walk in the park. All three platforms, Instapage, HubSpot, and Formstack, prioritize user-friendly interfaces and support for both newcomers and seasoned pros alike. With HubSpot, users enjoy an integrated learning experience, with tutorials and resources available at every turn. Formstack ensures even non-tech-savvy users can create stunning forms and landing pages through its intuitive design. Instapage stands out with its straightforward layout, offering instant access to customization options and proving less daunting for first-time users. Overall, marketing teams can feel safe knowing they are supported throughout their learning journey with these platforms.
Support Mechanisms: Your Trained Sidekicks
Every superhero needs a trusty sidekick, and customer support is no different. Each platform has its unique support structure ready to assist whenever marketers face hurdles. HubSpot stands tall with its extensive support options, including live chat, email support, and a wealth of community resources. Formstack does not lag behind, offering solid resources like customer forums and comprehensive help documentation. Instapage provides dedicated support through live chat and email 24/7, ensuring that help is just a call away. Furthermore, its extensive knowledge base gives users plenty of tools and tips to navigate challenges confidently.
Let's Talk Dollars and Cents: Pricing Plans Revealed
When it comes to selecting a landing page builder, understanding pricing structures is crucial. All three platforms offer different tiers depending on features, making it an essential factor in the decision-making process. HubSpot presents a more all-inclusive approach, providing a suite of marketing tools that include the landing page builder, but at a higher cost. Formstack's pricing reflects its focus on forms and integrations, potentially offering more value to businesses that prioritize data collection. On the flip side, Instapage provides flexible pricing plans that cater specifically to marketers focused on landing page optimization, ensuring maximum ROI on their marketing efforts.
In the end, while all three platforms hold their unique strengths, the perfect choice boils down to your specific needs and business objectives. Whether you prioritize advanced features, seamless support, or cost efficiency, it's essential to pinpoint what matters most to you in a landing page builder. Instapage's focus on enhancing brand trust and conversion rates through tailored landing page experiences makes it a standout option worth exploring. Consider taking advantage of Instapage's free trial to see how it can transform your marketing efforts.
